Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
What would you say is the most challenging brand in 2013? From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan. The brand equity in Lindsay is at an all time low, and she desperately needs to regain some public respect in order to get back to the job of show biz. So can we use digital, a platform that nearly crucified her career, to help Lindsay turn it around?
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Cross-Selling & Up-Selling with Miller Heimansarahlmilligan
These slides were originally presented by Rich Blakeman, sales vice president for Miller Heiman, in a presentation, Cross-Selling & Up-Selling:Uncovering Hidden Opportunities, to the San Francisco Chamber of Commerce, Tuesday, July 14, 2009.
Spoke at the Software Architecture Meetup at Bangalore
Most often when you are discussing with customers on your requirements you end up donning the hat of a sales man displaying his ware with the intention of getting your ideas across and eventually the solution. What is the best way out there that you can be seen as a transformation partner instead of someone who pushes what you have in your kitty without understanding his/her true need. That is the wrong way to do the sales game whether you are peddling cloud,big data,AI or plain simple legacy migration into the shiny new thing out there.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
SLS07. Buying Has Changed: Sellers Have NotSalesLoft
Today’s buyer has evolved. They leverage data to be more empowered than ever. Mark Roberge discusses how we, as sales leaders, must also evolve - particularly around talent, enablement, and compensation.
Top Takeaways:
. Data has changed the way we sell
. The old rep may not be able to climb the change curve
. Changes in hiring, training, and compensation plans drive the right behavior
AI won't take your job but someone using AI will take your job.
AI is a major topic of discussion today. Debates rage about the ethics, the potential for human extinction, obliteration of the workforce and plenty more between AI sceptics and AI believers. The variety and pace of development of the technology is unparalleled. It's almost impossible to keep up.
In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/autobooks-case-study/
A case study like no other. In this series of sessions at BoS Conference USA 2023 we deep dived into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
By focussing everything they did on the needs of their customers and helping them grow, they also grew faster, made their lives easier and changed the way they think about collaboration across the company.
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/how-autobooks-reinvented-itself-2/
The average lifespan of a first hire Product Manager is 11 months. This is terrible for Product Manager's and the businesses they join and then leave. What are the most common pitfalls that make this so difficult and what can founders and first hire Product Managers do to change this?
Tim shares an approach to make first hires a success that is focused on product but contains plenty of insights for hires in other functions. He starts before the hiring process starts and then share some tried and trusted guidelines for founders and Product Managers to make the first 12 months in the role a case study in excellence. He shares some templates you will be able to use to set yourself up for better outcomes.
https://businessofsoftware.org/talks/making-first-hire-product-managers-work/
You’ve got a great product customers love and you want to grow your user base. In this session, Lucy will explain why the smartest way to growth is to align your marketing with the strengths of your product so your product becomes a marketing engine.
She will show you how to understand the types of problems your customers experience and how that should shape your marketing to capture demand. Lucy will share case studies of companies that have developed powerful product led marketing approaches successfully including Grammarly, Hubspot. She will help you to understand the problems your customers face so that you can align your marketing and product marketing strategy with insights that will drive effective growth and product development.
https://bos.thebln.com/talks/your-product-as-a-marketing-engine/
B2B sales is hard and in a recession it gets harder. Over 70% of buyers think that sales people bring zero value to their buying process.
In this session, Mark will explain why sales can be such a challenge for software companies, why a recession can make it even harder and what you can do to change the narrative. He will share tried and trusted steps to help you, your product and your sales team stand out from the crowd so your buyers value your product and the help you can give them.
https://businessofsoftware.org/talks/better-b2b-sales/
Alex will discuss his journey from author and expert on business models to being CEO and Founder of Strategyzer, the product business that he has built from his mountain retreat in Switzerland. He will discuss how he manages and leads a fully remote team spread across 12 countries, how some of his biggest breakthroughs as an entrepreneur have come from being coached, how coaching has helped him to resolve team conflict and why at the heart of the business is a commitment to transparency that allows everyone to be part of the journey.
https://businessofsoftware.org/talks/alex-osterwalder-coaching-leadership-in-remote-companies/
Oyinda’s experience in helping nonprofits transition to digital literacy has given her insights into how we can maximise the impact of technology in the world. How can established organisations make better use of tools and frameworks that we as software people use everyday?
Oyinda will share lessons that help you understand the opportunities, the challenges and the processes that can help technology drive change in the world. From evolving perspectives, adapting and overcoming resistance to change, and why using frameworks for guidance, she will consider how to use frameworks and tools for social impact.
Whatever your business, you will learn how change happens and thus how your business can have more impact.
https://businessofsoftware.org/events/europe-2024/oyinda-bamgbose-how-tech-can-still-save-the-world/
Ninnu will share her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She will share the good and the bad and some frameworks to get the best from your teams and encourage them to fail.
Humans fear failure but some failure is essential to progress. How can you encourage the right kind of failure in your organisation?
https://businessofsoftware.org/events/europe-2024/ninnu-campbell-how-to-make-people-fail/
Joe discusses why managing an effective external board for your organisation starts with understanding and managing your own internal board.
Your mind has a number of relatively discrete and often conflicting subpersonalities affecting how you come to decisions. The strongest personalities change in the moment. Understanding which personality is speaking and the history that informs them, helps you to understand why they give the advice they do.
You can learn to manage your mind, the voices you amplify and control in different contexts. The same is true for external boards – each member comes with unique history and perspective. Joe shares how understanding your inner board allows you to manage your board’s voices, amplify the right voices at the right time and know when you need to find new input.
https://businessofsoftware.org/events/europe-2024/five-traits-of-a-modern-ceo/
Imogen started her first company, Qudini, after leaving university and sold the business 10 years later, 2 months before Imogen’s first child was born.
She will share some of the lessons she learned along the way in a journey that started with a hackathon she attended at age 23 where she met her Co-Founder and CTO. She will talk about her experience raising funds when she did not believe she would be a unicorn, growth hacking, choosing advisers, why she decided it was time to sell, and how she ultimately steered her business to a successful exit.
https://businessofsoftware.org/events/europe-2024/imogen-wethered-how-to-start-sell-a-software-business-in-a-decade/
Do you know what the top five regrets of the dying are? Wishing you had worked harder, surprisingly, isn’t on the list. Eleanor will discuss the importance of discovering one’s true purpose as a key step in the way to long-term fulfillment.
In this interactive session, (pens and paper provided…), she will challenge you to consider your own personal history, how it has shaped your identity and values and show how understanding that can help you lead a more meaningful life. Living a life that aligns with your values can be hard when you may have concerns about the opinions of others. Aside from the value individuals take from understanding their purpose, or ‘why’, in the workplace, more engaged and self-aware employees are happier, more engaged, productive and creative in the workplace – if your company values are aligned with theirs.
https://businessofsoftware.org/events/europe-2024/dr-eleanor-gunn-the-top-five-regrets-of-the-dying-what-you-can-do-now/
How well do you know your best customers? Why do they choose your solution over all the others? Reality check – most of us guess.
Knowing what to focus on is hard. Knowing who your best customers are, quantifying and measuring how they feel value, gives you a top decile advantage. It enables you to operationalise growth.
Claire will show you how to match your product experience with real customer needs. Your teams will be better equipped and more focused to unlock product growth and revenue.
You’ll learn:
- Why identifying your best customers unlocks your product growth strategy.
- How to use what customers value to reverse engineer your ideal product experience.
- How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth).
- How to spot success gaps in your customer experience your team can fill.
https://businessofsoftware.org/events/europe-2024/claire-suellentrop-how-to-operationalise-customer-value-to-maximize-product-growth/
How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose?
As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike.
In this talk, Bruce will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.
https://businessofsoftware.org/talks/bruce-mccarthy-aligning-your-executive-team/
Jobs to be Done provides a framework to help you leverage the force of your customers’ behaviour in order to drive your product improvement.
In a highly interactive session, Bob, architect of JTBD, and long time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), will work through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies. Attendees will be invited to share their case study prior to the event for discussion on stage.
https://businessofsoftware.org/events/europe-2024/bob-moesta-live-jobs-to-be-done-case-studies-and-problem-shooting/
Talk about the misuse of AI and the dangers it could bring if not used properly, focusing attention on the wrong things. Keeping humans at the center of the technology, not to replace.
“We are in 2107 years in the future, we are looking back in time to warn 2024 of the misuse of AI.
We have 2 billion less of the population, water levels rose and took land, harvest and some technology away from us and not everyone survived or knew how to do everything you do in the present.
We should have worked together more, we do now. We could have focused on the right things to use AI for rather than to help the rich stay rich and live longer. We appreciate what value people can offer rather than making them redundant.”
- Mike 🙂
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Personal Brand Statement:
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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21. Buyers Want Our Help
Question: What do you
want in a sales
meeting?
● Perspectives on the
market
● Help me navigate
alternatives
Challenger Group - 2019 https://www.challengerinc.com/resource/how-b2b-buyers-choose-their-
suppliers-a-decade-of-analysis/
24. Our Current Frameworks
Weren’t Designed For This
Pitch Advantages Shortcomings
Product
Walk-
through
Shows the
product
Why pick you over the alternatives?
Problem /
Solution
More focus
on Value
Why pick you over the alternatives?
The VISION
Pitch
(Old way/
New way)
Investors
love it
Gives buyers a reason to delay a
purchase
Other “New Ways” exist so - why pick you
over the alternatives?
25. What do Startup Founders
and IBM Sales Executives
have in common?
26. What do prospects need to know?
1. What matters for companies like mine?
2. What are the trade-offs for the different
alternatives?
3. What would a perfect solution for my
company look like?
4. Can your product deliver that?
27. Insight – our understanding what really
matters for a certain type of customer
32. Example: Help Scout – Product Walkthrough
Here’s how you get started
Here’s the shared inbox
Here’s how this works across channels
Here’s how you do assignments,
prioritization
Look at these workflows & integrations
Blah, blah, blah, features, blah, blah,
blah blah, blah, blah, blah, blah
33. Example: Help Scout – Sales Narrative
Online Businesses see Customer Service
as a Cost Center vs a Growth Driver
Insight
34. Example: Help Scout – Sales Narrative
Approach Pros Cons
Shared
Inbox
Easy Limited Service Features
Traditional
Help Desk
Full-featured Complex
Cost Reduction Focus
Alt’s
Online Businesses see Customer Service
as a Cost Center vs a Growth Driver
Insight
35. Example: Help Scout – Sales Narrative
Approach Pros Cons
Shared
Inbox
Easy Limited Service Features
Traditional
Help Desk
Full-featured Complex
Cost Reduction Focus
Alt’s
Online Businesses see Customer Service
as a Cost Center vs a Growth Driver
• Easy to use/adopt
• Advanced features we grow into
• Customer Experience – that drives growth
Perfect
World
Insight
36. Example: Help Scout – Sales Narrative
Easy to use/adopt
• Start in minutes
• Shared inbox
Advanced Features that grow with you
• Workflow
• Integrations
Customer Experience
• No “tickets”
• Customers choose channel
Value
43. Example: Help Scout – Product Walkthrough
Here’s how you get started
Here’s how you set up the training
Here’s how reps access the training
Blah, blah, blah, features, blah, blah, blah,
features, blah, blah
Here’s how you track results
44. Example: Help Scout – Sales Narrative
Every day your reps aren’t fully enabled
costs you money
Insight
45. Example: Help Scout – Sales Narrative
Alt’s
Every day your reps aren’t fully enabled
costs you money
Approach Pros Cons
Shared drive Easy No version control
Can’t measure impact
CMS Know who
accesses what
Can’t design courses
Can’t measure impact
LMS Can set up courses Can’t measure impact
Insight
46. Example: Help Scout – Sales Narrative
Alt’s
Every day your reps aren’t fully enabled
costs you money
Approach Pros Cons
Shared drive Easy No version control
Can’t measure impact
CMS Know who
accesses what
Can’t design courses
Can’t measure impact
LMS Can set up courses Can’t measure impact
Perfect
World
• Measure the impact of onboarding with sales metrics
• Use metrics to improve onboarding to sell more faster
Insight
47. Example: Leveljump – Sales Narrative
Measure Impact of enablement with
Sales Metrics
• Track time to make quota, time to first deal,
etc.
Improve Onboarding to sell more faster
• Take what’s working and improve on it
Value
49. How to Ensure Success
1. Sales needs to be heavily involved
50. How to Ensure Success
1. Sales needs to be heavily involved
2. Test and tune with one sales rep first,
then roll out to the others
51. How to Ensure Success
1. Sales needs to be heavily involved
2. Test and tune with one sales rep first,
then roll out to the others
3. If it fails – go back to your positioning
52. How to Ensure Success
1. Sales needs to be heavily involved
2. Test and tune with one sales rep first,
then roll out to the others
3. If it fails – go back to your positioning
4. Your marketing messaging must reflect
the narrative
53. How to Ensure Success
1. Sales needs to be heavily involved
2. Test and tune with one sales rep first,
then roll out to the others
3. If it fails – go back to your positioning
4. Your marketing messaging must reflect
the narrative
5. When your positioning changes the
narrative changes
54. Homework
Answer these questions
• What are the reasons to pick you
over the alternatives?
• What does a customer need to
understand to understand your
value?
• Is it time to check in on your
Positioning?
55. Key Takeaways
1. Buying is hard
2. If buyers can’t decide, they
will do nothing
3. Your Sales Narrative should
answer “Why pick us over the
alternatives?”
4. Positioning is a fundamental
input