We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes

1. The Science Behind
Brand PersonalityARCHETYPES
BRAND

2. Plato [423-349 BC]
Forms of intuition are the
templates of intuitive
understanding

3. Aristotle [384-322 BC]
We’re hardwired for story

4. Carl Jung [1875-1961]
We all have the same instinctive
and unconscious understanding
of behavioral patterns

5. Margaret Mark
Archetypes are the
heartbeat of a brand

8. The 12 Jungian Archetypes
Are the primary colours to any personality
and each appeal to a specific desire.

9. Know The Desire
And build a brand with a personality
that connects on a human level.

10. Use Balance
For the right Archetypal Mix

11. Explore
Spirituality

12. Leave
Legacy

13. Pursue
Connection

14. Provide
Structure

16. BRAND ARCHETYPES: THE OUTLAW
The Outlaw

17. BRAND ARCHETYPES: THE OUTLAW

18. BRAND ARCHETYPES: THE OUTLAW

19. BRAND ARCHETYPES: THE MAGICIAN
The Magician

20. BRAND ARCHETYPES: THE OUTLAW

21. BRAND ARCHETYPES: THE OUTLAW

22. BRAND ARCHETYPES: THE HERO
The Hero

23. BRAND ARCHETYPES: THE HERO

24. BRAND ARCHETYPES: THE HERO

25. BRAND ARCHETYPES: THE LOVER
The Lover

26. BRAND ARCHETYPES: THE LOVER

27. BRAND ARCHETYPES: THE LOVER

28. The Jester
BRAND ARCHETYPES: THE JESTER

29. BRAND ARCHETYPES: THE JESTER

30. BRAND ARCHETYPES: THE JESTER

31. BRAND ARCHETYPES: THE EVERYMAN
The Everyman

32. BRAND ARCHETYPES: THE EVERYMAN

33. BRAND ARCHETYPES: THE EVERYMAN

34. BRAND ARCHETYPES: THE CAREGIVER
The Caregiver

35. BRAND ARCHETYPES: THE CAREGIVER

36. BRAND ARCHETYPES: THE CAREGIVER

37. BRAND ARCHETYPES: THE RULER
The Ruler

38. BRAND ARCHETYPES: THE RULER

39. BRAND ARCHETYPES: THE RULER

40. BRAND ARCHETYPES: THE CREATOR
The Creator

41. BRAND ARCHETYPES: THE CREATOR

42. BRAND ARCHETYPES: THE CREATOR

43. BRAND ARCHETYPES: THE INNOCENT
The Innocent

44. BRAND ARCHETYPES: THE INNOCENT

45. BRAND ARCHETYPES: THE INNOCENT

46. BRAND ARCHETYPES: THE SAGE
The Sage

47. BRAND ARCHETYPES: THE SAGE

48. BRAND ARCHETYPES: THE SAGE

49. BRAND ARCHETYPES: THE EXPLORER
The Explorer

50. BRAND ARCHETYPES: THE SAGE

51. BRAND ARCHETYPES: THE SAGE

52. Want To
Learn More?
Read The Ultimate Guide To
Brand Archetypes and Get Your
Brand Archetype Checklist
www.iconicfox.com.au
/brand-archetypes
Share the article