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Metrics
Howwelldoesthe
rubbermeetthe
road?
Financial
• Revenue&Profitability
• CAC/LTV
• Burn Rate&CapTable
Potential
• Traction -Customers&Community (+NPS)
• Factions- Partnerships
• Attractions- Tangible,Technical, Intellectual
Market
Istheproblemworth solving?
Size- Isthe opportunityworthwhile?
Appeal-Isitwithinreach?Growing?
Moment- Why Now?
Math
Isthepriceright?
Amount- Isitenough? Toomuch?
Target- Howfarwillthefunds go?
Runway- Whatifthey don’tgetit?
Match
Areyouasking theright people?
Fit- Doyouqualify theircriteria?
FOMO-Whoelse iscoming in?
Value-Add- Arewegoodforeach other?
Message
Areyour invitations impactful?
Narrative- What’s yourstory?
Narrator- Who’s tellingit?
Numbers- Dothefactsmatch?
Model
Haveyoubuiltastrategic moat?
Product-MarketFit- Willitsell?
UnitEconomics- Will itmake money?
Business Structure- Canthey scale?
Management
Areyouthebestpeopletodoit?
Insight- Doyousee something special?
Character- Dowelikeandtrustyou?
Execution- Anyproofyoucandeliver?
Valuation Drivers to Fast-track Fund Raising
JdLQBO7Msof Fundraising jdl@gravitasprime.com

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7 Drivers of FundRaising

  • 1. Metrics Howwelldoesthe rubbermeetthe road? Financial • Revenue&Profitability • CAC/LTV • Burn Rate&CapTable Potential • Traction -Customers&Community (+NPS) • Factions- Partnerships • Attractions- Tangible,Technical, Intellectual Market Istheproblemworth solving? Size- Isthe opportunityworthwhile? Appeal-Isitwithinreach?Growing? Moment- Why Now? Math Isthepriceright? Amount- Isitenough? Toomuch? Target- Howfarwillthefunds go? Runway- Whatifthey don’tgetit? Match Areyouasking theright people? Fit- Doyouqualify theircriteria? FOMO-Whoelse iscoming in? Value-Add- Arewegoodforeach other? Message Areyour invitations impactful? Narrative- What’s yourstory? Narrator- Who’s tellingit? Numbers- Dothefactsmatch? Model Haveyoubuiltastrategic moat? Product-MarketFit- Willitsell? UnitEconomics- Will itmake money? Business Structure- Canthey scale? Management Areyouthebestpeopletodoit? Insight- Doyousee something special? Character- Dowelikeandtrustyou? Execution- Anyproofyoucandeliver? Valuation Drivers to Fast-track Fund Raising JdLQBO7Msof Fundraising jdl@gravitasprime.com