- The document discusses how startups can retool their business to target larger enterprise customers by focusing on three key areas: (1) repositioning to change market perception, (2) reengineering go-to-market strategies to match buyer considerations, and (3) retooling internal systems and processes to prioritize speed, data-driven decisions, and cross-functional alignment. - It provides examples of positioning problems enterprises may have and strategies like clarifying value propositions, updated messaging, and internal documentation. - Advice on reengineering sales motions includes tailoring approaches based on buyer types and consideration levels, as well as optimizing channels, tripwires, and balancing short and long-