This document provides an overview of a talk given by Tinkerform, an innovation consulting firm for startups. Some key points:
- They spotted patterns in over 15 projects related to tools for working with startups, revenue model knowledge, and common problems with design, technology, and business.
- Research has become more affordable for startups but is still viewed as only happening in labs over long periods of time, when in reality it can provide quick insights.
- There are two types of investors - those that let startups run themselves and those that control the startup. Quality is difficult to define for startups.
- The talk emphasizes experience design over MVPs and focuses on improving emotional experiences through
Original article: https://soundtrack.academy/ultimate-film-music-guide/
One of the beautiful things about composing film music is that it’s open to musicians from all genres of music. Whether that’s classical or heavy metal. The film, TV, and game music industries have been growing rapidly over the last few years, but many musicians don’t know where to start.
It’s a huge question. This is my attempt to answer it in as much detail as possible. Without actually writing an entire book, that is!
Get my FREE eBook, "The Media Scoring Guide": https://soundtrack.academy/ebook
Original article: https://soundtrack.academy/ultimate-film-music-guide/
One of the beautiful things about composing film music is that it’s open to musicians from all genres of music. Whether that’s classical or heavy metal. The film, TV, and game music industries have been growing rapidly over the last few years, but many musicians don’t know where to start.
It’s a huge question. This is my attempt to answer it in as much detail as possible. Without actually writing an entire book, that is!
Get my FREE eBook, "The Media Scoring Guide": https://soundtrack.academy/ebook
This presentation, is the rendering of 3 weeks of work, that we call a Magic Sprint. In this short amount of time, we refine the concept, create a smart user experience, a visual design and some animation.
Feel free to contact us.
Conversational commerce is generally used to describe how consumers can use chat, messaging, or other natural language interfaces (i.e. voice) to interact with brands or services – an approach that was not yet possible in the one way communication approach that brands have used till now.
But even in a high tech messaging environment, technology is only an enabler and a true “brand-consumer dialogue” can only be successful when providing real value to consumers.
Mark will talk about what sympl has learned building the first recruiting chatbot in Europe, helping marketeers to understand when and how (not if!) they should start an interactive dialogue with their consumers.
This presentation, is the rendering of 3 weeks of work, that we call a Magic Sprint. In this short amount of time, we refine the concept, create a smart user experience, a visual design and some animation.
Feel free to contact us.
Conversational commerce is generally used to describe how consumers can use chat, messaging, or other natural language interfaces (i.e. voice) to interact with brands or services – an approach that was not yet possible in the one way communication approach that brands have used till now.
But even in a high tech messaging environment, technology is only an enabler and a true “brand-consumer dialogue” can only be successful when providing real value to consumers.
Mark will talk about what sympl has learned building the first recruiting chatbot in Europe, helping marketeers to understand when and how (not if!) they should start an interactive dialogue with their consumers.
Chefensa was a Bangalore based startup and one of the very few projects where we got a chance to do work ground up. The journey of design with them was something we were always proud of and would love to share it.
-
Tinkerform Innovation Labs
Chefensa was a Bangalore based startup and one of the very few projects where we got a chance to do work ground up. The journey of design with them was something we were always proud of and would love to share it.
-
Tinkerform Innovation Labs
Chefensa was a Bangalore based startup and one of the very few projects where we got a chance to do work ground up. The journey of design with them was something we were always proud of and would love to share it.
-
Tinkeform Innovation Labs
The talk tries to highlight the reasons designer and developers think the way they think and work the way they work with each other. It also tries to suggest remedial measures and cultural probes that can aid the process of easing the collaboration between the said tribes.
www.tinkerform.com
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. LONG STORY SHORT,
TINKERFORM - INNOVATION CONSULTING FOR START-UPS , 1 YR OLD , ~15 PROJECTS
ME - CREATE MY OWN JOB , TRY OUT FOOD , MOVIES FAN , CHANGE ENTHUSIAST ,
4. WE SPOTTED
SOME PATTERNS
01 SOME TOOLS TURNED REALLY
EFFICIENT FOR WORKING WITH
START-UPS.
02 HOW MUCH PEOPLE KNOW ABOUT
THEIR REVENUE MODELS WHILE
STARTING OUT
03 THE PROBLEMS WITH
- DESIGN
- TECHNOLOGY
- BUSINESS
05 BUT WHAT’S QUALITY? 04 INVESTORS BROADLY ARE OF
TWO TYPES : THEY LET YOU
RUN THE SHOW / THEY RUN
THE SHOW
03 PEOPLE BELIEVE ALL RESEARCH
STILL TAKES PLACE AT LABS AND
GO OVER YEARS
06WE COMPARED OUR PROJECT
TIMELINES AND THERE ARE
SOME ASPECTS THAT CAN BE
MEASURED
08 WE ARE NOT LOOKING FOR
MVP, WE ARE LOOKING
FOR JUST FEW MOMENTS MADE
REALLY BETTER
6. 02) HOW MUCH PEOPLE KNEW ABOUT THEIR REVENUE MODELS.
INTERESTINGLY START-UPS WE WORKED WITH HAD NOT FROZEN OVER THEIR REVENUE MODELS BUT THEY KNEW THERE WERE OPPORTUNITIES.
KNOWING WHAT THE BUSINESS OF A BUSINESS IS CRUCIAL. BUT IT HAS BECOME ITERATIVE AS WELL.
KNEW NOTHING HAD SOME IDEAS;
OPEN TO PIVOTS
HAD ACTIONABLE PLANS
10
60
30
7. 03) THE PROBLEM WITH DESIGN IS
DESIGNERS NEEDS TO UNDERSTAND HOW START-UPS WORK, START-UPS NEEDS TO UNDERSTAND DESIGN PROCESS AND DELIVERABLES.
THE DESIGNER WANTS
IT BUT ISNT ENABLED
TO TAKE IT
THE BUSINESS MAN
WANTS IT BUT DOESNT
UNDERSTAND IT...
8. 03) THE PROBLEM WITH TECHNOLOGY IS
THE PULLEY IS NOT JUST ABOUT THE FORMULA OR AN OBJECTIVE FACT BUT ABOUT DRAWING WATER FROM A WELL, DOING CONSTRUCTION
WORKS AND MORE! WITHOUT A PURPOSE, TECHNOLOGY DOES NOT LEAD ANYWHERE, LIKE ONCE WE WERE DISCUSSING WHAT ALL POSSIBLITIES
EXIST AROUND THE TECH THAT USER CAN DIAL AND SPEAK TO 5 PEOPLE TOGETHER FROM HIS PHONE DIRECTLY.
9. 03) THE PROBLEM WITH BUSINESS IS...?
WE ARE STILL FIGURING OUT BUT WE DON’T ENJOY MOST OF WHAT WE SEE AROUND. JUST LOOK AROUND FOR THE NUMBER OF START-UPS
GOING PUBLIC. OR WHICH ARE NOT COPIES? OR WHICH SOLVE YOUR BIGGEST PROBLEM.
ARE PEOPLE ARE JUST SURFING WITHOUT KNOWING WHAT IS WATER?
10. 04) WE ARE NOT LOOKING FOR AN MVP, WE ARE LOOKING FOR FEW MOMENTS MADE BETTER
THE DRIVING FORCES DECIDE THE FATE OF INNOVATION. IF THE DRIVING FORCE IS RELEASING AN APP IN THE MARKET, IT’LL FEEL THE SAME
TO YOUR USER; IF IT WAS A GENUINE ATTEMPT TO MAKE IT HAPPY, IT’LL FEEL SO. INNOVATING FOR BETTER EMOTIONAL EXPERIENCE NEEDS
TOOLS THAT CAN REFLECT THE EMOTIONS RATHER THAN THE SCREENS!
Image source : The images were taken from Google. We modified and used them for the purpose of our product experience story.
Swipe up and down,
Amazing playlists to be found!
No more mind reading required,
each playlist tells what its about!
People take playlists quite literally
while imaginally it could be a story
Its not just
a list of songs.
Feels like
somebody put
a life in it
Once
upon
a
time...
Once
upon
a
time...
He tapped the play button
and it was love at first sound.
|| i
The song literally stood out
and so Arjun went further in
This song
is about
a wishlist
that...
A song is not a superposition
of words on tune.
Its much more than that,
the musician’s effort and soul.
He knew he would be playing it again,
so he marked the track as a favorite.
Nobody
expressed it
this
beautifully.
Loved the song he so much
he went backstage to meet the creator!
To stay in touch with the artist,
he tapped the favorite icon.
Arjun didn’t know this would happen...
The app made an artist mix for Arjun,
with artist most popular, least popular
and personal favorites.
And when he get’s bored,
just hit refresh and next mix is there.
Oh and its available offline!
You are
so COOL!
The first tim
he got to he
If we had
made art
even that
would......
Liked the app he so much,
that it saved us advertising costs!
Inviting a friend was made so cool,
that people invited rather than telling
Nithin is so
much into
music, he
will love this
Why not add music to the invite?
And that too your favorite one!
Nice!!
Pixels,
Why don’t
you align!
meanwhile, in Nithin’s world... He was still trying to align Pixels when he g
from Arjun. It was about some a
Nithin was not always this serious about Pixels.
But now they pay him, so he cries and tries.
Nithin is from Ranchi, went to delhi for study
and came to Bangalore with his first job in his hand.
He is 24, Male, Indian.
“So what do I feel about Music?” I play it all the time when I am working! Its cuts off the noise.
Makes me shake my neck , is made by someone with
a good voice and I have 50 GB of it on my laptop.
But how do i feel about it.. that’s an interesting question.
Wait I have pixels to attend to right now...
t tried our app
at you would
it a shot.
u want
ter we would
So Nithin went to download the app. The app was really light and
installed quickly. He opened the app and played out Arjun’s song.
|| i
Nithin explored the app
while the music played.
The music playlists are beautiful
I can share music with my friends
keep my music offline
Looks worth a try!
The drumming
was so cool!
Let’s listen to
some cool
drumming!
|| i
And as he thought this,
he looked at the screen,
the song had the DRUMS tag
he just tapped and a drum
playlist was there.
Ah, Nice!
drums classic
morning
drum 1
drum 2
drum 3
drum 4
He viewed the drum tracks
and liked one
This should
be nice.
Phone
Facebook
The song played
and he liked it too,
he thought why not
share it with ajun too!
Adding a friend is super easy
do it from facebook or contacts
This should
be nice.
So he ended up adding 10
of his friends because that
was the limit too.
Can you tell me 10 people
who share music with you
and with who you do it too?
ummm...
SHARE
Sharing a so
the next ea
Hit share an
then tap th
having only
ShareMy friendsAdd friendsDrums playlistLet it beLet it be
Invite friends
Invite
VintageVintage Let it be
Karma
Let it be
Karma
Karma
11. 05) WE COMPARED OUR TIMELINES AND LOOKED LIKE SOMETHINGS ARE MEASURABLE IN PRODUCT DESIGN PHASE
KEEPING MODERATE COMPLEXITY IN MIND; IF SOMEONE QUOTES YOU LESS; JUST ASK HOW MUCH HE/SHE UNDERSTANDS ABOUT YOUR PRODUCT.
IF THEY QUOTE MORE, EITHER THEY ARE SCARED OF YOU OR THEY ARE PLANNING TO SCREW YOU. THE GOOD PART IS RESEARCH HAS BECOME
AFFORDABLE TO START-UPS WHICH MEANS YOUR COMPETITORS ARE DOING IT. CONCEPTULIZATION ALSO HAS A DEADLINE.
MOBILE APP
WEB APP
OMNICHANNEL
PHYSICAL + DIGITAL
START-UP BRANDING
ACTIONABLE RESEARCH
CONCEPTUALIZATION
NEGOTIATIONS
DELIVERY
12. 06) PEOPLE STILL BELIEVE THAT RESEARCH TAKES PLACE IN LABS AND TAKES YEARS!
OF ALL THE PROJECTS WE HAVE WORKED ON, WE HAVE ALWAYS HEARD EVERYONE SAY WE KNOW OUR USERS. AT THE END OF RESEARCH PHASE,
WE ALSO HEARD ALL OF THEM SAY, WE NEEDED THIS. REASERCH MORE THAN THE TOOLS IS ABOUT THE MINDSET.
FOOD
Quality
Taste
Warmth
Oily or not
Easy to have
Dishes
Price
Spicy / non-spicy
Veg / non veg
-> -> ->PACKAGE
Look
Organization
No spiling
Quality of material
Easy to open
Substitute for a newspaper
Space to go Creative
SERVICE
Speed
Manners of people
Punctuality
Variety
Source of food
Relationships
EXPERIENCE
Who will i have it with
Refreshing or monotonous
Full of love / cold
The space, people & food
OPPORTUNITY MAPPING FOR THE FOOD DOMAIN
13. 05) THERE ARE BROADLY TWO TYPS OF INVESTORS : THEY LET YOU RUN THE SHOW / THEY RUN THE SHOW
YOU GUYS MUST HAVE HEARD THAT INVESTORS INVEST IN IDEAS PROVEN OUTSIDE. WE FEEL ITS BECAUSE THEY KNOW HOW THESE BUSINESSES
ARE RUN, THE METRICS ARE THERE! YOU PROPOSE SOMETHING NEW, SHOW ONE THING ABOUT IT WHICH IS MORE EXCITING THAN A BITE OF
THEIR FAVOURITE FOOD.
NO FANCY
PICTURE
FOR THIS SLIDE.
14. 05) BUT WHAT’S QUALITY?
PERSONALLY IF YOU ASK ME, I’LL SUGGEST YOU TO READ ZEN AND THE ART OF MOTORCYCLY MAINTAINENCE. FOR START-UPS THERE IS A
SIMPLER WAY. ANSWER THIS, HOW DO YOU DEFINE THE QUALITY OF THIS STARTUP:
Courtesy : Uber & google
16. THE IDEA CARD
ON THE FLY IDEAS TO TEAM SESSIONS!
FRONT BACK
A STATEMENT
A SKETCH
FRONT BACK
PEOPLE REMEMBER THEIR
THEIR TRIPS AS MEMORIES
A SKETCH
In goa we
want to
rest at beach watersports
meet
party
eat
baga
calingoute
dil chahta hai
trip planning is
a pain!THE TRIGGER
Tinkerform
17. ASK THE RIGHT QUESTIONS.
Q?
what are the ten
biggest problems
of your user?
is the one you are solving
really worthwhile?
how would people talk
about your service to
each other?
will they refer it as a
person, as an adjective?
Tinkerform
18. DAY IN THEIR LIFE
WAKE UP 10 AM 11 AM 12 AM
1 PM 2 PM 3 pM 4 PM
he gets up and snoozes the
alarm and sleeps again
he reads while he takes
a shit
he keeps a book in his
bag that he read while
on his way to wark
he checks his mail if a
new lead has replied
or not
he is feeling hungry so goes
online to check whats on
food delivery start-ups
he enjoys his food with
friends while talking
about movies, game etc..
he needs to find new
leads for his product
he needs to rush to a
meeting as it was just
created 15 mins back
FILL GAPS, SPOT PROBLEMS, EXCHANGE IDEAS...
Tinkerform
19. INNOVATION
VARIABLES V_0
01 THE TOOLS WE’LL USE 02 THE REVENUE MODELS WE CAN
THINK OF
03 THE WAY WE CONNECT
DESIGN, BUSINESS AND TECH
05 DEFINITION OF QUALITY 04 CONTROL OVER THE START-UP 03 ACTIONABLE RESEARCH
06 OUR TIME PRIORITIES08 EXPERIENCE POINTS
GAINED FROM CUSTOMERS