The document outlines a proposed mobile app that would help shoppers find products that are out of stock at one store by locating the nearest stores that have the product in stock. The app is aimed at users aged 12-70. It discusses problems shoppers face finding products and asks potential users questions. Key insights are outlined as well as an elevator pitch, proposed MVP features and flow, and feasibility considerations around data, content, technical aspects, business model and marketing strategy.

1. By
Nerissa, Jack, Aaron and Trinity
Out of stock?

2. Background situation
 Our group, have decided to create an app that helps you to locate/find
the nearest shops that have the product that you were looking for. This
app is great to use if the product isn’t in stock in the first shop that you
went to search. We have aimed this app at children to adults (12-70)
whenever they go shopping. It helps for when you can’t find the
product that they are looking for.

3. Problem
 Many people have experienced this problem where they have trouble
with trying to find a product, whether it’s a gift, clothes, something
occasional etc. and is needed within days.

4. Question
 How long does it usually take for you to go shopping with your family?
 How much do you usually spend when you go shopping?
 What do you usually buy?
 Do you often experience this problem due to a product being out of
stock?
 Out of everyone that you have shopped with, who usually takes the
longest?
 How often do you go shopping?

5. Key insight statement(s)
 You cant find a product that you are looking for so
you have to try other shops to look for them.

6. Mini Elevator Pitch
 My team, [ ], is developing [a mobile app] to help [shoppers] [that
are in need of a certain product from a shop that they want to buy]
[to find the product they couldn’t find in that shop]

7. User profiles
Summarise what you have learnt about your users.
Remember, these profiles must be based on the real users you
interviewed during scoping.

8. Competitors or alternative solutions
that already exist in the market
I have found that similar apps like our stock idea. However
one of these sites don’t solve this problem because I searched
for a product and it already said that there was one left and
they didn’t tell me where the closest shop was. Whereas, our
app idea tells you where the nearest shop is that does the
product.

9. MVP user stories and feature chosen
Give an overview of your app’s core feature and your MVP
user stories.

10. Flow of app
Show here what your MVP will look like in terms of flow and
if/ how you have already integrated any user feedback.

11. Key wireframes

12. [Feasibility]
[Data, content, technical]
Data Feasibility
 Does your app require data or content? Yes
 Is the content owner happy to share it? Yes
 Is there authorization required? Yes
Technical Feasibility
 Is your solution technically possible to build? Yes
 Could a professional developer build it in less than 3 months? Yes
 Can you find a simpler solution, using existing technology? We could
just show any shops with the product needed, instead of the closest
shops.

13. Business Case
 Explain what business model you have chosen and why.
 How many customer pledges did you get?
 Did you have to change your plans to find customers that
are willing to pay? No

14. Marketing Strategy
 We can use Social networking sites (e.g. Facebook/Twitter)
 Put up posters in shops that use our app
 Advertising on television

15. [Wildcard]
[Anything else you want to share?]
 This slide is your chance to add more information about
your creative journey. Did you create a website? Show your
work to experts? Present at your school or at another
contest? Did you do local media work?