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Mobile app growth - 3 essential feedback loops
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Keynote for meetup on mobile app growth framework by Bayram Annakov, Palo Alto, 2015
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Mobile app growth - 3 essential feedback loops
1.
Mobile app growth: 3
essential loops Bayram Annakov, Palo Alto, 2015
2.
App in the
Air
3.
Previous meetup • 4
key areas: onboarding, virality, app-store optimisation (ASO), purchase conversion • Tips & tricks, no strategy • http://bit.ly/app_growth1
4.
Inspiration
5.
Today • 10,000 foot
view • Simulation • Focus on key leverages & equations
6.
Quick intro to
systems
7.
ASO Loop Install base
ASO visibility + + downloads +
8.
Viral Loop Users Users who share + + non-users notice
app +
9.
Paid Acqusition Loop Users
Paying users + + paid acquisition budget +
10.
Sounds simple?
11.
Downloads != Users
12.
Users != Users
who share
13.
Users != Paying
users
14.
Let’s play :-)
15.
Recommended reading • Meadows
“Thinking in Systems” • Richmond “Introduction to systems thinking” • Forrester - Industrial dynamics • Senge “Fifth Discipline”
16.
Video of meetup: http://bit.ly/app_growth2
17.
Twitter: @bayka Medium: @bayramannakov
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