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By-                                                                               Praveen Sidola                          ...
Character analysisStrength of Jessica- A good student / teacherWeakness - Poor to prove her capability    •   Generation o...
Reduction of fees will increase the strength of student so revenue issue will resolve    •   best solution        Market r...
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Turner test prep co

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Case Study

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Turner test prep co

  1. 1. By- Praveen Sidola Turner test Prep Co.Situation AnalysisCase is related with a “Resource based View entrepreneurship”, Jessica a significant good studentbut discarded by corporate fortunately found that she is good in teaching. So with this input, abusiness plan & with the help of local venture capital firm she started coaching institute.Turner test Prep Co. helps students to prepare for CPA exam which gives competitive advantage,even though the institute in doing well but only able to capture 10% of the market share.Primary ProblemNo prior Market research- she was not focussed on being an entrepreneur, thus she had noknowledge about the market and she did not go for market research also which lacked the basicadvantages to be more competitive than her competitors.Secondary ProblemEven though 3 years have been completed, the institute is not able to achieve its breakeven pointSmall market shareSWOT Analysis of organizationStrengthexcellent performanceWeaknessHigher fees StructureHigh operational costOpportunityHuge marketThreatHigh competitionSubstitute methodology
  2. 2. Character analysisStrength of Jessica- A good student / teacherWeakness - Poor to prove her capability • Generation of alternatives Market research Achieve breakeven point Increment in market shareSuggestions from the options generated No prior Market research It is clear from the case that there is no prior market research connected before establish the institute Option So, even though it is the 3rd year there is a need of identify the customer need perception Solution Feed back from existing student Survey in other institution as well as corporate Even though 3 years have been completed, the institute is not able to achieve breakeven point Option Control operational cost Solution Use the sheared resources Have a partnership plan with faculty on the basis of profit loss sharing Small market share Option Fees reduction Solution A fee is slightly higher then competitor, so as a new entrance either fees should be less or equal to the competitor is proposed.
  3. 3. Reduction of fees will increase the strength of student so revenue issue will resolve • best solution Market research • Learning from the caseMy understanding from the case is, even though you have good resource but there is a need ofmarket research before its commercialisation.

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