Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Apple case

761 views

Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Apple case

  1. 1. Apple Case Study
  2. 2.  Aditi Karnik  Prajakta Bhandare  Bharti Sonar  Swapnil Pawar  Lalit Singh
  3. 3. • Steve Jobs & Steve Wozniak started a company with its product Apple I on 1st April 1976 • Limitations of Apple I-no case,keyboard,power supply,hours of assembly by hands • Apple II – 1978 Macintosh – 1984 • Apple II came out with a critical innovation to insert a disk drive • By 1980 1,00,000 Apple II were sold making them leader in embryonic market
  4. 4.  Apple III was launched in 1980-failure  Market Share fluctuated from 7% -9%-4%  In 1985 Steve Jobs was fired  By 2006 Apple bounced back & did record breaking sales  iPod music player, music downloading from iTunes, MacBook laptop
  5. 5. • IBM had a huge and very profitable mainframe computer business, but it had so far failed to develop a PC. • 3rd PC project of IBM – Adopted an “Open Architecture.” • 1891- IBM PC was instant success. • Next 2 years IBM would sell more than 500000 PCs, seizing market leadership from Apple. • As a sale of IBM PC mounted 2 things happened – 1. Independent software developers started to write programs to run on the IBM PC. 2. The success of IBM gave birth to clone manufacturers . • Clone Maker-  1983 – Compaq , 1st and successful.  Tandy, Zenith, Leading Edge, Dell.
  6. 6. • 1980 – Important projects underway at apple 1. Lisa – High end business machine. 2. Macintosh – Low end portable. • Jobs was astounded by what he saw at PARC (Palo Alto Research Center) and decided that these innovations had to be incorporated into Apples machines. • Pushed the Lisa tem to implement PARC’s innovations.
  7. 7.  Sculley shut down the Lisa Line.  Apple’s domination of desktop publishing market.  1985-Apple licensed PostScript.  Apple allowed customers to “Plug and Play.”  1990 – Apple was the most profitable PC manufacturer in the world.
  8. 8.  In 1990 Microsoft introduced Windows 3.1 and Apple’s differential appeal of GUI began to erode.  Windows OS became dominant in the market and Mac OS turned to niche player  The Company was on a glide path to history.
  9. 9.  Appointed himself Chief Technology Officer in addition to CEO.  To bring out low cost version of the Macintosh (Mac Classic) and cut prices by 30% of Apple II .  Cut Costs by reducing workforce  Maintain technological lead by introducing new products in every 6-12 months.  Alliance with IBM Result:  The game plan helped to boost top line but bottom line reduced .In 1994 Sculley left Apple.
  10. 10.  To license the Mac OS to other computer makers.  Committed for Next generation OS for Macintosh.  Suggested to cut 23% workforce. Result:  Gross margin slide to 15 % down from 29% in 1994.  Apple lost $68 million.
  11. 11.  Followed through Spindler’s plan  Apple purchased NeXT , the computer company founded by Steve Job’s. Result:  The Company booked a loss of $742 million in 1996 and was on track to loose another $400 million in 1997.  Amelio was fired in July 1997.
  12. 12.  Steve Job was appointed as CEO after Amelio.  Ended licensing deal with clone makers.  Killed slow selling Products  Pushed company into online distribution  Came out with new offerings Result:  This brought favorable reaction from stock market.  New offerings from Apple created the history.
  13. 13.  New product design came i.e. combination of monitor and CPU unit  And Apple company name it as “ iBook ” & a New “ i Mac” .  Made attractive & exciting design of machine also with different colors in iMac  Apple invested more in development of new Operating system  Came with new OS i.e. OS X ( a
  14. 14. i Mac i Book
  15. 15.  Apple OS were facing problem of compatibility with windows and Intel chips  Apple introduced its Intel compatible version of OS.  Also invent a software program “Rosetta” and utility program called “Boot camp ”  Apple’s Intel based machines were more faster in operations and portable to handle.
  16. 16.  Company opened their retail store in 2001  Uses strategy of third party retailers or direct sales  Apple company design its retail stores more stylish ,clean & also with attractive displays to impress customers  Steve jobs was also the part of such design process

×