consumer perception about iphone

1. CONSUMER PERCEPTIONON iPhone

2. APPLE's Marketing Plans

3. ► TARGETING Customer Target High school, college, graduate students Middle-Upper class income professionals

5. ► POSITIONING Versatile, convenient, value added device for Communication Music, pictures & Videos Full Internet Access + +

6. Consumer Perception SURVEY ON

7. comparison of MY PHONE Vs iPhonne % of people parameters

11. changing consumer perception

13. Branded question papers Promote trial Organized mobile retail Limited version concept LIMITED VERSIONS

14. Free Bluetooth headset with business version Product placement In TV programs Paper bags Free Iphone case

15. VIRAL MARKETING iPHONE THEMES pictures Ring Tones

16. MORE MARKETING REQUIRED