Debating the meaning and the practice of social design, design thinking and socially responsive design with the students of the MA design and communication for the University of Aveiro.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Solving 4 Business Problems with Serverless Architectures - Panel discussionDaniel Zivkovic
Here at ServerlessToronto.org, we believe that panel discussions can create even more value for those attending the meetups. Our first Panel-style meetup had 9 #ServerlessTO community members prepare and execute the event!
It was not recorded (sorry Internet :) so that businesses we tried to help didn't need to worry about oversharing.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Solving 4 Business Problems with Serverless Architectures - Panel discussionDaniel Zivkovic
Here at ServerlessToronto.org, we believe that panel discussions can create even more value for those attending the meetups. Our first Panel-style meetup had 9 #ServerlessTO community members prepare and execute the event!
It was not recorded (sorry Internet :) so that businesses we tried to help didn't need to worry about oversharing.
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
As the leaders in social design and data visualization, JESS3 shares ten of their insights that they apply to every project. From considering the minute details of Facebook share copy, to developing strategies from the get-go that optimize for the right browsers and devices, this deck promises to share practical (and often unconsidered) advice.
This deck was originally presented at the Intel "Be Social" social media leadership summit by JESS3 co-founder Leslie Bradshaw and Director of Strategy, Brad Cohen on July 11, 2011.
Intel is not only the world's largest semiconductor chip maker, but also one of the leading brands in social --- from strategy, analysis, measurement and execution to innovation, global scaling and operationalizing social. JESS3 is proud to be one of Intel's partners in their continued pioneering in the realms of social strategy and social design.
Social Design / Service Design network meetup in Helsinki 04.02.2014Leyla Nasib
These are the slides that accompanied my introduction to a discussion on Social Design in a Service Design network meetup in Helsinki 04.02.2014.
@SDN_Finland @leyla_nasib
With our headquarters in Washington, DC and our hearts supportive of civic participation, JESS3 explored ways to leverage social media to help citizens engage with their government and thank the armed forces who defend their freedoms.
More at: http://jess3.com/civic-engagement-ui-ux
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Organizational Learning!
Nash Equilibriums!
Pareto Inefficiencies!
Oh My!
reprising themes I want everyone to understand and apply to to building the future
For our first meetup of the new year, we will examine User Experience (UX) and how it became an essential component of web and mobile design. We will discuss what UX truly means and give an intro to some UX methods, like usability testing, surveys, personas and page description diagrams. We will also share some design techniques to improve the UX of your site or app.
Innovation, and the skills and activities surrounding this are seen as the holy grail of creating products people love which generate a defensible revenue stream and differentiation from competitors… why is this so hard then? Why do we see companies with significant resources focused on this fail to achieve it? Leveraging his own, and frog’s broad industry experience Justin will present a lens on the challenges faced when looking to shepherd innovation from idea to market in the connected era.
Technology as Culture - The Role of Technology and Advertising in Everyday Life
Presented to Edward Boches' class at BU College of Communication 4/12/2013
A 20 minute presentation for World IA Day touching on the challenge for IA's, designers, content strategists, and unicorns to continually find ways to communicate the value of our practice to those with little or no understanding of it.
RETSO Remarketing - The Easy Way to Double Your Lead ConversionBrad Carroll
Most people think "I need more visitors" the problem isn't the number of visitors on your website. The issue is that they are not engaged. In this presentation, I'll show you how to actively engage and interact with your site visitors even if they did not leave their email address!
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
As the leaders in social design and data visualization, JESS3 shares ten of their insights that they apply to every project. From considering the minute details of Facebook share copy, to developing strategies from the get-go that optimize for the right browsers and devices, this deck promises to share practical (and often unconsidered) advice.
This deck was originally presented at the Intel "Be Social" social media leadership summit by JESS3 co-founder Leslie Bradshaw and Director of Strategy, Brad Cohen on July 11, 2011.
Intel is not only the world's largest semiconductor chip maker, but also one of the leading brands in social --- from strategy, analysis, measurement and execution to innovation, global scaling and operationalizing social. JESS3 is proud to be one of Intel's partners in their continued pioneering in the realms of social strategy and social design.
Social Design / Service Design network meetup in Helsinki 04.02.2014Leyla Nasib
These are the slides that accompanied my introduction to a discussion on Social Design in a Service Design network meetup in Helsinki 04.02.2014.
@SDN_Finland @leyla_nasib
With our headquarters in Washington, DC and our hearts supportive of civic participation, JESS3 explored ways to leverage social media to help citizens engage with their government and thank the armed forces who defend their freedoms.
More at: http://jess3.com/civic-engagement-ui-ux
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Organizational Learning!
Nash Equilibriums!
Pareto Inefficiencies!
Oh My!
reprising themes I want everyone to understand and apply to to building the future
For our first meetup of the new year, we will examine User Experience (UX) and how it became an essential component of web and mobile design. We will discuss what UX truly means and give an intro to some UX methods, like usability testing, surveys, personas and page description diagrams. We will also share some design techniques to improve the UX of your site or app.
Innovation, and the skills and activities surrounding this are seen as the holy grail of creating products people love which generate a defensible revenue stream and differentiation from competitors… why is this so hard then? Why do we see companies with significant resources focused on this fail to achieve it? Leveraging his own, and frog’s broad industry experience Justin will present a lens on the challenges faced when looking to shepherd innovation from idea to market in the connected era.
Technology as Culture - The Role of Technology and Advertising in Everyday Life
Presented to Edward Boches' class at BU College of Communication 4/12/2013
A 20 minute presentation for World IA Day touching on the challenge for IA's, designers, content strategists, and unicorns to continually find ways to communicate the value of our practice to those with little or no understanding of it.
RETSO Remarketing - The Easy Way to Double Your Lead ConversionBrad Carroll
Most people think "I need more visitors" the problem isn't the number of visitors on your website. The issue is that they are not engaged. In this presentation, I'll show you how to actively engage and interact with your site visitors even if they did not leave their email address!
During this Maximize Demosphere session, we discuss our graphic design process for creating top-quality sports website designs and how YOU can contribute to a successful design.
Critical Design :: Restoring a sense of wonder to Interaction DesignMichael Smyth
Presentation at Interaction12, Dublin, Ireland
Will the promise of Critical Design deliver after the disappointment of ethnography? Interaction Designers expected ethnography to reveal rich insights that would inform the creation of better products, services and experiences. However the pressure of solution-focused design practice turned out to be a poor fit with ethnography’s concern with meaning and cultures. In response, Critical Design is emerging as a new strategy for exploring the space that lies tantalisingly beyond the current and the now.
At the core of ethnography is observation and therein lies the appeal to Interaction Designers. The disappointment has been in the failure to translate from the rich descriptive picture of ethnography into the generation of requirements. This expectation reveals a misunderstanding as to the purpose of ethnography. Ethnography uncovers meaning, it does not identify problems or solutions. Interaction Designers have responded by taking a more ‘designerly’ approach to requirements generation by considering both the problem and the solution in a more fluid and intertwined manner. In this vein, Critical Design presents design as a catalyst or provocation for thought. Through ‘design fictions’ the approach attempts to challenge assumptions and preconceptions about the role that products and services play in everyday life. A series recent of workshops will be discussed that have blended aspects of ethnography and Critical Design to identify the future paradigms of interaction in the urban environment.
Similar to Social Design debate - Aveiro University (20)
Event hosted by the Consul of the Bologna Professional Networking Group on Wed 03 Feb 19:00 - 20:00
https://www.internations.org/activity-group/2949/activity/423709
Tips and tricks to build and test a business idea. Shaping an idea means translating an intuition into something you can experience: a trial project, a proof of concept, a minimum viable product. To prototype a business idea we need to think like designers and act as entrepreneurs, which means taking some creative risks and making a move before having all the answers. This blend of skills and competencies is usually gained during years of experience, a number of failures and continuous learning, but can we start small?
Speaker
Vincenzo Di Maria is a service designer and design thinker, contract professor at the University of Bologna, partner of commonground srl and author of Start Small: Service design for small companies.
Start small, iniziare dalle piccole cose.
Descrizione
La diffusione e la possibilità di accesso alle tecnologie all'interno del mondo del making hanno offerto nuove possibilità sullo sviluppo della fase di pretotyping all'interno di processo di sviluppo di un'idea imprenditoriale. Il workshop definirà la fase di “pretotipo”, offrendo una visione sugli obiettivi e sulle best practice di questa tecnica. In particolare, si discuterà di come disegnare e sviluppare processi di servizio alla entrepreneurship e “intrapreunership” focalizzati sul far costruire la cosa giusta prima di costruirla per bene.
I pretotitipi permettono di raccogliere importanti indicazioni sull'utilizzo e sul mercato, per prendere una decisione go/no go su una nuova idea ad ‘una frazione del costo di un prototipo.
https://www.uxuedizioni.it/book/start-small/
Fresh Start è un progetto di Cariplo Factory sulla divulgazione di modelli di innovazione aperta e cambiamento culturale per le grandi aziende italiane. "change to survive"
https://www.cariplofactory.it/progetti/fresh-start/
Invincible company è un libro, un approccio alla progettazione strategica e collaborativa di migliori modelli di business.
https://www.strategyzer.com/books/the-invincible-company
Design & Impatto: progettare in scarsità di risorseVincenzo Di Maria
Webinar per "Attiviamo energie positive!" del 20.04.2020
Oltre l’emergenza verso nuove progettualità.
Un ciclo di formazione e webinar gratuiti.
Condividiamo competenze e saperi per costruire nuove relazioni e progettare insieme il futuro
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglioVincenzo Di Maria
Il design come arma per prevenire e ridurre opportunità criminali.
La mia talk al Creative Morning 2019 di Palermo, aperitivo edition.
Video https://m.facebook.com/story.php?story_fbid=487864108720530&id=455104207993445&_rdr
Presentation at the Rome World Usability Day 2018.
Where does the responsibility of a designer end? When does the freedom of users, misusers and abusers begin?
Can we design safer digital environments that enable people, allow to be hacked but not to be cracked by criminal intentions? Is cyber-bullism a design problem?
Lessons learned working at Design Against Crime Research Centre in London. Exploring the dark side of creativity and the power of design in encouraging behaviours and preventing criminal activity.
Il design dei servizi pubblici: sfide e opportunitàVincenzo Di Maria
GOV 2020 @ H-Farm
Iniziativa per accompagnare la Pubblica Amministrazione nell’era del cambiamento grazie al digitale.
Il 20 e 21 ottobre 2017 - GOV2020, due giorni formativi realizzati in collaborazione con RENA. Un appuntamento unico per tutti gli addetti ai lavori che vogliono ridisegnare i servizi a partire dai nuovi bisogni e dalle nuove esigenze dei cittadini.
Giornate sull'innovazione sociale, breve intervento sulla co-progettazione dei servizi pubblici per la regione Umbria.
Villa Umbra, scuola umbra amministrazione pubblica, Perugia 12 aprile 2017
Aspettando TEDxNapoli 2016 "Unless"
Dalla cultura d'impresa all'impresa culturale, una sfida per dimostrare che con la cultura si può produrre valore economico e ricchezza per il territorio.
Nella fantastica ambientazione di Riot studio nel centro storico di Napoli e con il supporto di Sviluppo Campania 25 progettisti, esperti di cultura e aspiranti imprenditori hanno dato vita a 4 idee, modelli economici per trasformare la cultura in progetto e il progetto in impresa culturale.
Grazie a chi ci ha messo il cuore, la testa e la passione per imparare e condividere nuovi modi di fare e intendere la cultura: la rivoluzione silenziosa continua.
http://corriereinnovazione.corriere.it/…/tedxnapoli-punta-a…
L’arduo compito di facilitare
Progettare l’impresa culturale, co-design e strategia per trasformare idee culturali in progetti che camminano da soli sarà il tema nonché la pratica principale per i partecipanti che saranno indirizzati da due facilitatori fondatori di commonground. «Facilitare è un compito arduo: richiede nervi saldi, empatia, resilienza, capacità di essere in alcuni momenti un leader e subito dopo un uomo invisibile che si limita ad osservare senza bloccare il flusso creativo» specifica Claudia Busetto e continua: «Durante un processo di facilitazione i partecipanti lavorano su spunti che da personali diventano collettivi, si esercitano a pensare in modo creativo, imparano a rinunciare a qualcosa per il bene comune, a considerare il problema sul tavolo anche secondo altri punti di vista, ad avere una prospettiva olistica e a combinare le proprie idee con quelle degli altri: insegnamenti preziosi perché applicabili anche nella vita lavorativa quotidiana, particolarmente utili per tutti quelli che hanno poca dimestichezza con il lavoro di squadra. Inoltre, migliora sensibilmente il clima aziendale: nelle organizzazioni che adottano i processi partecipativi facilitati troveremo dipendenti più creativi, più capaci di esprimere liberamente la propria opinione, più abituati a generare idee e contenuti, più sensibili alle dinamiche lavorative e più riconoscenti a un’azienda che finalmente ascolta la loro voce».
Un po’ di lievito
«Vogliamo affrontare un tema complesso in un modo molto chiaro». Afferma il change maker Vincendo Di Maria. “Re-culture” vuole affrontare il tema della monetizzazione del valore: a cosa le persone danno valore? Per cosa pagherebbero? Si può osare di più? Come facciamo a sapere se funziona? Ci affideremo in modo ludico e dinamico a una serie di piccoli esercizi per allenare il nostro muscolo imprenditoriale e capire se la cultura può trasformarsi davvero in pane e costituire un valore aggiunto per il presente e per il futuro, non solo per il passato. Napoli ha sempre dimostrato dei guizzi creativi in questo ambito, in modo furbetto e caotico si è dato vita a tante piccole innovazioni. È arrivato il momento di aggiungere gli strumenti di progettazione e un po’ di lievito per far crescere queste idee».
Progettisti nella terra di mezzo | WIAD Pescara 2016Vincenzo Di Maria
Progettisti nella terra di mezzo: una storia vera di ostacoli, conquiste e cambiamenti.
Tra pubblico e privato, tra informatici e amministratori, tra inglese e dialetto: vivere in Sicilia e lavorare come progettisti significa spesso muoversi dentro confini fluidi, è il dover essere rigorosi verso i propri principi e contemporaneamente elastici con il cliente, il sentirsi intimamente divulgatori di innovazione e al contempo fare i conti con l'etichetta di "gran petulante". Quando il ruolo del progettista non è codificato aumentano le incertezze, ma anche le possibilità di conquistare spazi: ripercorriamo le tappe di un progetto particolarmente complesso che ha cambiato il nostro rapporto con i clienti, le nostre decisioni sul futuro e la consapevolezza del ruolo che possiamo e dobbiamo avere.
Da idea a progetto, cominciamo a dare forma ai cantieri di co-progettazione per la città di Lecce.
Da turismo e cultura a:
#mobilità #servizi #territorio #digitale #persone
Le slide di processo e di visione per il primo appuntamento di Lecce Social Innovation City, un percorso collaborativo per la creazione di 5 cantieri di innovazione sociale in ambito turismo & cultura per la città di Lecce. Info su: http://www.leccesocialinnovation.it/
Il Master Relational Design affronta un tema importante: come cambia la figura del designer nel mondo contemporaneo. Da sempre il nostro obiettivo è formare dei professionisti nel design per il mondo del lavoro.
In quest’ottica ci siamo resi conto che la figura del designer è il primo ruolo che ha bisogno di essere rivisto: dobbiamo ripensare il design e comprendere quali competenze acquisire per creare progetti concreti e adatti al mondo attuale.
Progettare servizi per un’economia di rete: il caso di Impact Hub Siracusa Vincenzo Di Maria
L'intervento all'8º Summit Italiano di Architecta sull'architettura delle informazioni, quest'anno dedicato all'architettura delle relazioni.
Progettare servizi per un’economia di rete: il caso di Impact Hub Siracusa
Come animare una rete territoriale di imprenditori, progettisti e innovatori tramite la progettazione di servizi dedicati, nuovi strumenti digitali ed esperienze offline.
Dal Rinascimento al Design Thinking: Un viaggio nella creatività progettuale. Un workshop a cura di @ClaudiaBusetto e @VincenzoDiMaria di Impact Hub Siracusa per Internet Festival 2014, Pisa.
Cosa inventerebbe Leonardo nell’era della condivisione e dell’intelligenza collettiva? Un laboratorio tra scienza e creatività per ripercorrere la storia del metodo progettuale, tra empatia, rigore, magia e logica, alla ricerca di un Umanesimo 2.0. — at Stazione Leopolda Pisa
ITALIAN
Social Innovation Cities è una giornata di co-design di idee e proposte per produrre la prima Innovation Agenda per la “Social Innovation City” del futuro.
L’evento si è svolto il 1° ottobre in occasione della Innovation Week, promossa dalla Camera di Commercio di Roma e organizzata dalla sua Azienda Speciale Asset Camera, nell’ambito della Innovation Week e della Maker Faire – The European Edition.
300 persone, 30 tavoli, 30 facilitatori, 10 temi, 10 speaker di rilevanza internazionale, al lavoro per co-creare il prototipo della Social Innovation City del futuro.
Attraverso la facilitazione di gruppi di lavoro durante l’evento e l’engagement sulla piattaforma simakers nei mesi precedenti, i partecipanti saranno chiamati a identificare le variabili chiave per lo sviluppo di un ecosistema di innovazione ad impatto sociale in una città metropolitana.
Dieci i topic trattati durante la giornata e sulla piattaforma: cinque temi e cinque strumenti per costruire le Social Innovation Cities del futuro. Tra questi: Making Resilient Cities; Open data, Food and Agriculture,Education and Youth Engagement.
ENGLISH
“Social Innovation Cities” is one day of co-design to produce the first Innovation Agenda for the “Social Innovation City” of the future.
“Social Innovation Cities – Makers at work” is the event that was held in Rome on October, 1st 2014. This event is part of the European Maker Faire and The Innovation Week . Promoted by the Chamber of Commerce in Rome in collaboration with Arduino and Make, the ambitious goal of The Innovation Week is to put Rome at the centre of the all-encompassing debate on innovation.
300 people, 30 working groups, 30 facilitators, 10 topic, 10 speaker, all together to produce the first Innovation Agenda for the “Social Innovation City” of the future.
Facilitating working groups during the event and involvement on the shared platform “simakers” will make it possible to identify the key variables to develop an innovative ecosystem with a social impact in a metropolitan city.
The topics under discussion by each table (physical and virtual) will refer, inter alia, to the levers of change such as: Making Resilient Cities; Open data, Food and Agriculture,Education and Youth Engagement.
http://www.hubroma.net/social-innovation-cities-1-ottobre-2014/
Il laboratorio organizzato dalla "sporca dozzina" al Workshop per l'impresa sociale #WIS14 organizzato da Iris Network a Riva Del Garda il 18 e 19 Settembre 2014. Caratterizzato dal tema "progettare i servizi per avare impatto" la sessione pomeridiana del workshop ha visto diverse sessioni parallele tra le quali due approfondimenti pratici sul service design per l'impresa sociale, toccando due temi caldi come l'economia della condivisone #sharingeconomy e i nuovi rapporti con il pubblico. Circa 80 le persone e i professionisti del terzo settore che hanno partecipato ai lavori grazie anche al caso pratico offerto da una Cooperativa Sociale dell'area bolognese, La Piccola Carovana.
#servicedesign4socent valorizzare il design come strumento per innovare le imprese sociali. Secondo una ricerca del Design Council di Londra, quando un impresa investe un euro in attività di design, aumenta il fatturato di 20 euro e il profitto di 4 euro. Londra, ma anche Bruxelles: la Commissione Europea ha recentemente concluso una ricerca su come il design possa rappresentare un’importante leva di innovazione. Due segnali del ruolo riconosciuto ad un approccio che porta l’utente al centro della progettazione o addirittura come partner di progetto.
IL PROGRAMMA COMPLETO DEL WORKSHOP http://www.irisnetwork.it/wp-content/uploads/2014/09/WIS14-programma.pdf
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitability
Social Design debate - Aveiro University
1. SOCIAL LAICOS
SOCIAL LAICOS
12 / 04 / 2013
Universidade de Aveiro
DEBATING DESIGN
Vincenzo Di Maria
www.commongroundpeople.com
FB: commongroundpeople
Friday, April 12, 13
2. 40% service design [creativity]
30% social innovation [empathy]
30% entrepreneurship [strategy]
Friday, April 12, 13
3. from
design
to
social
design
[design as responsibility]
Friday, April 12, 13
23. “Socially responsive
design takes as its primary
driver social issues, its
main consideration social
impact, and its main
objective social change”
www.designagainstcrime.com
Friday, April 12, 13
25. Socially responsive design
“informs, reforms, and
gives form”, but also
performs.
(design against crime research centre
on Victor Papanek, The Green Imperative)
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26. design in a complex world
Friday, April 12, 13
27. from
design
making
to
design
thinking
Friday, April 12, 13
29. creative process #SDS2011
The Squiggle by Damien Newman, Central Inc.
Friday, April 12, 13
30. #SDS2
double diamond
DISCOVER DEFINE DEVELOP DELIVER
Double Diamond as described by the Design Council
Friday, April 12, 13
31. design takeaways
#2 Explore #3 Visualise
#1 Be people many ideas your
centred thinking
#4 Co-create #6 Use system
#5 Prototype thinking
your ideas
Friday, April 12, 13