Apple's vision is to identify customer needs and uses of technology to guide product development. Its mission is to provide innovative hardware, software, and internet offerings for students, educators, and consumers. Apple was founded in 1976 and entered the Fortune 500 in 1983. Steve Jobs returned as CEO in 1997 and helped transform the company. Opportunities for Apple include growing markets for music downloads and laptops, while threats include competition from Dell and HP and potential weakness working with other technology companies.

1. A Presentation On Apple
Inc.

2. Vision & Mission
VISION:
Apple identifies needs and use cases to
make decisions about function and technologies.
MISSION Statement:
“Apple is committed to bringing the best
personal computing experience to
students, educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”

3. History of Apple, Inc.
1976
O Apple Computer Company founded.
1983 -1984
O Enters Fortune 500.
O John Sculley becomes president and CEO.
O Apple airs “1984” during Super Bowl.
1985
O Jobs forced out of company
1993
O Sculley forced out.
1997
O Steve Jobs returns to Apple.
2007
O Apple changes name to Apple, Inc.

4. LOGO HISTORY

5. Opportunities Threats
† Increase in worms and † Companies not seeing
viruses on PCs. Apple as compatible
† Large population (Gen with their software.
X&Y) which are extremely † Dell and HP are major
individualistic and name competitors.
brand conscious. † Increasing competition
† Downloadable music and with music downloads.
MP3 players are highly † Dell does not invent but
marketable. provides computers at a
† Increase sales of computers more cost effective rate
online by 25 percent. for customers.
† Increase sales of laptops by † Strict product control
20 percent. and vertical
diversification.

6. Strengths Weaknesses
 iTunes Music Store is a good
source of revenue, especially  Weak relationship with
Intel and Microsoft.
with the iPod and the
availability on Windows  Weak presence in business
platform. arena.
 Developing own software and  Dependency on new
hardware. product launches.
 Apple’s niche audience  Weak presence in markets
provides the company with other than education and
some insulation from the publishing.
direct price competition.  Slow turn around on high
 Revamping desktop and demand products.
notebook lines.
 Web technology can be used
to improve product awareness
and sales.
 Low debt—more
maneuverable.
 Good brand loyalty.

17. Shall We thing Innovatively
Now itself …..!!!!!