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Dirk Nicol, Rishi Vaish, and Naveed Makhani
IBM




Introducing IBM Mobile Foundation V5.0




                                              © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



    • What is your mobile strategy?
    • Introducing IBM® Mobile Foundation V5.0
       • IBM Worklight
       • IBM WebSphere® Cast Iron Hypervisor Edition
       • IBM Endpoint Manager for Mobile Devices
    • Get started today!




2                                                      © 2012 IBM Corporation
IBM Mobile Enterprise


Mobile is a mandatory transformation


        10 Billion                        devices
                                          by 2020



        61%                 of CIOs put
                            mobile as priority



        45%                 increased productivity
                            with mobile apps




3                                                    © 2012 IBM Corporation
IBM Mobile Enterprise


With enormous opportunities
        Business to Enterprise                     Business to Consumer




    • Increase worker productivity             • Improve customer satisfaction
    • Improved processing times                • Deeper customer engagement and
    • Extend existing applications to mobile     loyalty
      workers and customers                    • Drive increased sales through
    • Increase employee and business             personalized offers
      partner responsiveness and decisions     • Customer service
    • Resolve internal IT issues faster        • Competitive differentiator
    • Reduce personnel cost utilizing          • Improve brand perception
      personal devices                         • Deeper insight into customer buying
                                                 behavior for up sell and cross sell

4                                                                            © 2012 IBM Corporation
IBM Mobile Enterprise


But also with some unique challenges
    How do you quickly:
    • Engage with anyone, customers, partners
      or employees, no matter who owns the
      device
    • Extend to anything, from instrumented
      machines to a broad spectrum of smart
      devices
    • Execute business anywhere, with
      ubiquitous, trusted and secure transactions


      Top Mobile Adoption Concerns:
      1. Security/privacy (53%)
      2. Cost of developing for multiple
                                                                             200 Million
         mobile platforms (52%)                                              employees BYOD
      3. Integrating cloud services to                                         (bring your own devices)
         mobile devices (51%)
       Source: 2011 IBM Tech Trends Report
       https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
5      s/entry/home?lang=en                                                                               © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



    • What is your mobile strategy?
    • Introducing IBM Mobile Foundation V5.0
       • IBM Worklight
       • IBM WebSphere Cast Iron Hypervisor Edition
       • IBM Endpoint Manager for Mobile Devices
    • Get started today!




6                                                     © 2012 IBM Corporation
IBM Mobile Enterprise


How do we have to think about mobile differently?

                   Platforms                                              Apps
                  • Networks                Business               • Smarter Commerce
    Vodafone      • Devices               strategy and             • Social Business
                  • OS’s                    planning               • BI & Analytics
                                           Process &               • Etc.
                                      transaction integrity
                                     Full lifecycle solutions
                                     Open cross-platform
                                        development
                                   End-to-end security and
                                        management
                               Integration with backend systems,
                                   enterprise data and cloud

                               Open n Governed n Integral

                               IBM Mobile Enterprise


7                                                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Providing leadership in required capabilities


    Extend & Transform                                         Build & Connect
    Key Capabilities                                           Key Capabilities
    • Strategy, planning and                                   • Mobile web, hybrid and native
      implementation                                             app development
    • Mobile-enabled solutions                                 • Enterprise data, service, and
      including analytics, commerce,                             application integration
      and social business                                      • Enterprise wireless
    • Mobile as a service                                        networking




                Manage & Secure
                Key Capabilities
                • Mobile lifecycle management
                • Device analytics and control
                • Secure network communications & management
8                                                                            © 2012 IBM Corporation
IBM Mobile Enterprise


Build, connect, manage and secure your mobile enterprise
IBM Mobile Foundation



                                Includes
                                   • IBM Worklight
                                   • IBM WebSphere Cast Iron
               IBM Mobile          • IBM Endpoint Manager for Mobile
                                     Devices
               Foundation
                                Plus New Services Offering
                                   • IBM Software Services for Mobile
                                     Foundation

                                Complementary Offerings
                               •   IBM solutions for Social Business
                               •   IBM Smarter Commerce
                               •   IBM Exceptional Web Experience
                               •   IBM Rational Collaborative Lifecycle Management

9                                                                   © 2012 IBM Corporation
IBM Mobile Enterprise


Build, connect, manage and secure your mobile enterprise
IBM Mobile Foundation

 IBM Mobile
 Foundation

                       IBM Passport Advantage
                                                          Licensing         Includes
                        Chargeable Component

             IBM Mobile Foundation - Enterprise Edition   Client Device -     Worklight, EndPoint Manager, Cast Iron



             IBM Mobile Foundation - Consumer Edition
                                           B2C            Per Application - Worklight, Cast Iron




                  IBM Worklight – Enterprise Edition      Client Device -      Worklight



                   IBM Worklight - Consumer Edition       Per Application - Worklight



                    IBM Worklight - Developer Edition     No charge (IBM DeveloperWorks), includes tools only, no
                                                          standard support (forum only)
10                                                                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



 • What is your mobile strategy?
 • Introducing IBM Mobile Foundation V5.0
    • IBM Worklight
    • IBM WebSphere Cast Iron Hypervisor Edition
    • IBM Endpoint Manager for Mobile Devices
 • Get started today!




11                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Delivering for multiple mobile platforms
IBM Worklight
Fast and cost-effective development, integration and management of rich,
cross-platform mobile applications

                                          Client Challenge
                                          Using standards-based technologies and
                                          tools and delivering an enterprise-grade
                                          services layer that meets the needs of
                                          mobile employees and customers
                                          Key Capabilities

                                          Mobile optimized middleware
                                          • Open approach to 3rd-party integration
                                          • Strong authentication framework
                                          • Encrypted offline availability
                                          • Enterprise back-end connectivity
                                          • Unified push notifications
                                          • Data collection for analytics
                                          • Direct updates and remote disablement
                                          • Packaged runtime skins

12                                                                      © 2012 IBM Corporation
IBM Mobile Enterprise


Open, cost-effective, cross-platform app development
IBM Worklight
     App development using        App delivery in variety   Compatible with prominent
     native and/or familiar web   of forms:                 HTML5 libraries and tools:
     technologies:                • Mobile Web app
     • HTML5                      • Hybrid app
                                  • Native
     • CSS3
     • JavaScript




13                                                                       © 2012 IBM Corporation
IBM Mobile Enterprise


Worklight mobile platform overview

                             Worklight Studio
                             A complete, extensible environment with maximum code
                             reuse and per-device optimization



                             Worklight Server
                             Unified notifications, runtime skinning, version management,
                             security features, integration and delivery



                             Worklight Runtime Components
                             Extensive libraries and client APIs that expose and interface
          ←
                             with native device functionality and the Worklight server



                             Worklight Console
                             A web-based console for real-time analytics and control of
                             your mobile apps and infrastructure

14                                                                                           © 2012 IBM Corporation
IBM Mobile Enterprise


  Rich, cross-platform application development
  IBM Worklight V5.0
 Enables flexible development, back-end integration
  and ongoing management of rich, cross-platform
  mobile apps using native and standards-based HTML
  technologies and tools
 Mobile-optimized middleware delivering an
  enterprise-grade solution that meets the needs of
  mobile employees and customers
 Key capabilities:                                           Fast and cost-effective
       Drag and Drop Visual development
                                                            development, integration and
       Mobile simulator for mobile emulation and testing
                                                             management of enterprise
       app store for iterative development
                                                                mobile applications.
       Strong authentication framework                      IBM Worklight, Developer
       Encrypted offline data store                         edition V5.0 is licensed for
       Enterprise back-end connectivity                     development use only at no
       Unified push notifications                                     charge
       Data collection for analytics
       Direct updates and remote disablement
       Packaged runtime skins                                                © 2012 IBM Corporation
 15
       Expanded platform support
IBM Mobile Enterprise


  Rich, cross-platform application development
  IBM Worklight V5.0

 The IBM Worklight studio provides a visual
  development environment for building rich
  mobile applications .
 Helps accelerate development time while
  reducing errors.
 Key capabilities:
       WYSIWYG UI Construction
       Drag and Drop components
       Code Assist                                         A visual mobile app
       Fast Preview in browser with device simulation   development environment
       Integration with Native SDK                          Helps accelerate
       Integration with Rational Team Concert               development, rapid
       Integration with RAD via shell sharing
                                                         prototypes, fast simulation,
                                                               reduces errors.
       Maximize code reuse across mobile platforms
                                                            Bundled with RAD
 16                                                                        © 2012 IBM Corporation
IBM Mobile Enterprise


  Mobile Application Center
  IBM Worklight V5.0
 A cross platform private mobile application
  store similar to public app stores but focused
  on the needs of an organization or a team
 Ease highly iterative development process
  and distribution of mobile applications
 Key capabilities:
       Delivers distribution and management of mobile
        applications within a company / teams
       Easy distribution of iOs and Android apps within
        a team
       Supports any mobile applications                    App store supporting iterative
                                                           development lifecycle to improve
       Provides versioning and updates
                                                             collaboration with application
       Centralizes rating and feedback information              stakeholders, QA and
       Controls who can modify or install an                     Development teams
        application                                           Cross platform, technology
       Easy to install and simple to run                  agnostic mobile application store
 17                                                                             © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



 • What is your mobile strategy?
 • Introducing IBM Mobile Foundation V5.0
    • IBM Worklight
    • IBM WebSphere Cast Iron Hypervisor Edition
    • IBM Endpoint Manager for Mobile Devices
 • Get started today!




18                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Cast Iron Overview




     Rapid Connectivity            Complete Flexibility       Simple User Experience For All Types of Projects

                                                                           CDK

                                      IBM Cast Iron Express      Connector Development Kit   Infrastructure as a Service


       Cloud        On Premise
     Applications   Applications
                                                                         TIP Exchange        UI Mashups and Mobile Apps
                                       IBM Cast Iron Live



                                       Physical Appliances          TIP Development Kit           Process Integration



                                        Virtual Appliances                                          Data Migration
                                                                       TIP Community


19                                                                                                     © 2012 IBM Corporation
IBM Mobile Enterprise


The Cast Iron Approach

     No Coding               Beyond Configuration   Preconfigured Templates
                                                             (TIPs)




20                                                                © 2012 IBM Corporation
IBM Mobile Enterprise


WebSphere Cast Iron and IBM Mobile Offering
     Connects Worklight Apps with Cloud & On Premise Applications in Days

                                                                                          Cloud
                                                                                        Applications
            Mobile
             Apps
            built on
           Worklight

                                                                                          On-premise
                                                                                          Applications
                                                                                          On Premise
                                                                                          Applications




  Rapid connectivity to hundreds of Cloud and On premise applications
      –   Real-time data feeds from hundreds of enterprise applications to Mobile apps built on Worklight

  Simple configuration, not coding approach
      –   Eliminates need to custom code Mobile integration scenarios

  Optimized for Worklight integration scenarios
      – Worklight connector to seamlessly communicate with Cast Iron
21                                                                                               © 2012 IBM Corporation
IBM Mobile Enterprise


 IBM Mobile Foundation – Worklight & Cast Iron Bundle
      Connects Worklight Apps with Cloud & On Premise Applications in Days

                                      IBM Mobile Foundation Bundle                       Cloud
                                                                                       Applications


             Mobile
              Apps                     IBM               WebSphere
             built on                Worklight            Cast Iron
            Worklight                 Server             Hypervisor                      On-premise
                                                                                         Applications
                                                           Edition                       On Premise
                                                                                         Applications




                               IBM Mobile Foundation –                     IBM Mobile Foundation –
                                  Enterprise Edition                          Consumer Edition
Scenario                 B2E (e.g. Enterprise buiding apps for their    B2C (e.g. Enterprise building apps for
                                        employees)                                their customers)
Bundle                   Per Client Device: Worklight + Tivoli End-      Per App: Worklight + CI Hypervisor
                                           point Mgr                                Edition EE
 22                     Per Install: Worklight Server + CI Hypervisor                           © 2012 IBM Corporation

                                              EE
IBM Mobile Enterprise


 How it Works
            Scenario: Worklight Application makes request for enterprise data
                                                     IBM Mobile Foundation
                                                                                                                                              Force.com
                                                                    3) cust. data                                             4) cust. data
                       2) Cust, data
                                                                       request                                                   request




                                                                                    Worklight TIP
                          request




                                                                                                                 Connectors
                                                                   (JSON/HTTP)




                                                    WL-Cast Iron
                                         IBM




                                                     Adapter
            Mobile
             Apps                      Worklight                                                    WebSphere
                                                                    6) Cus. data                     Cast Iron                5) cust. data
            built on    7) cust.        Server                     (JSON/HTTP)
           Worklight     data


                                                                                                                                                BAPI



1) User
 action

  Request from Mobile app for customer data from SAP & salesforce
          1) User invokes action on Mobile application to request data
          2) Mobile application on client device communicates with Worklight Server
          3) Worklight Server invokes it’s WL Cast Iron adapter to send customer data request to CI – JSON/HTTP (Rest)
          4) Cast Iron TIP receives request (JSON) & invokes connectivity with salesforce.com and SAP to extract customer data

  Response from Cast Iron
          5) Cast Iron TIP transforms the data based on requested fields
          6) Cast Iron TIP converts XML data into JSON format and sends to Worklight Server via HTTP (Rest)
          7) Worklight Server delivers data to Mobile application on the device
23                                                                                                                                        © 2012 IBM Corporation
IBM Mobile Enterprise


How it Works
     Scenario 2: Cast Iron provides real-time notification to Mobile applications
                                                      IBM Mobile Foundation
                   4) SAP shipment
                   delay notification                                                                                                        1) Cust. Shpment
                     to Apple app                                    3) Cast Iron                                                                is delayed
       Mobile                                                       sends data to




                                                                                    Worklight TIP
                                                                                                                              2) SAP pushes out




                                                                                                                 Connectors
       App on




                                                     WL-Cast Iron
                                                                      Worklight
        IOS                               IBM                           Server                                                 IDOC indicating




                                                      Adapter
                                                                    (JSON/HTTP)                     WebSphere                    date change
                                        Worklight
                                         Server                                                      Cast Iron
        Mobile
        App on
        Android
                  4) SAP shipment
                  delay notification
                   to Android app




  Instant notification to Mobile apps on enterprise data changes (e.g.
     customer shipment delay in SAP)
       1) Manufacturing is delayed and this causes change of customer shipment date in SAP
       2) SAP is configured to push out an IDOC indicating this date change. Cast Iron TIP picks up DOC & transforms the data.
       3) WL-Cast Iron adapter is configured to send push notifications to devices
       3) Cast Iron TIP transforms data to Worklight format (JSON) and sends to Worklight Server via HTTP (Rest)
       4) IBM Worklight server receives message and sends notification to Mobile app using appropriate protocol for Android and
         iPhone apps                                                                                                                  © 2012 IBM Corporation
24
IBM Mobile Enterprise


TIPs – Cast Iron Templates to help you get started




25                                                   © 2012 IBM Corporation
IBM Mobile Enterprise


Flexible Micro-flow Engine – Receive and Send Data to
Worklight




26                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Flexible Micro-flow Engine – Access many applications




27                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Flexible Micro-flow Engine – Aggregate and transform data




28                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Flexible Micro-flow Engine – Receive Events and Notify
Worklight




29                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



 • What is your mobile strategy?
 • Introducing IBM Mobile Foundation V5.0
    • IBM Worklight
    • IBM WebSphere Cast Iron Hypervisor Edition
    • IBM Endpoint Manager for Mobile Devices
 • Get started today!




30                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Managing Mobile Devices – The Problem
Security & Management
                             End
Challenges                   User
•Potential unauthorized
access (lost, stolen)
•Disabled encryption
•Insecure devices            •   Mail / Calendar / Contacts
                             •   Access (VPN / WiFi)
connecting to network        •   Apps (app store)
•Corporate data leakage      •   Enterprise Apps               VPN / WiFi       Corporate
                                                                                Network
                                                                                Access
                                     Encryption not enforced


                                                                         iCloud


                                                                        iCloud
                                                                        Sync
                                                               iTunes
                                                               Sync
31                                                                      © 2012 IBM Corporation
IBM Mobile Enterprise


Managing Mobile Devices – The Solution
                                                                            Secured by
 Endpoint Manager for            End                                        BigFix policy
 Mobile Devices                  User
 •Enable password policies
 •Enable device encryption
                                 • Personal Mail / Calendar
 •Force encrypted backup         • Personal Apps
 •Disable iCloud sync
                                 Corporate Profile
 •Access to corporate email,     • Enterprise Mail / Calendar
 apps, VPN, WiFi contingent      • Enterprise Access (VPN/WiFi)    VPN / WiFi        Corporate
                                 • Enterprise Apps (App store or                     Network
 on policy compliance!             Custom)
                                                                                     Access
 •Selectively wipe corporate              Encryption Enabled

 data if employee leaves
 company                                                                      iCloud

 •Fully wipe if lost or stolen                                              iCloud
                                                                            Sync
                                                                   iTunes
                                                                   Sync
32                                                                            © 2012 IBM Corporation
IBM Mobile Enterprise


PCs and mobile devices have many of the same management
needs
Traditional Endpoint Management                          Mobile Device Management

              OS provisioning    Device inventory                     Device Wipe
              Power Mgmt         Security policy mgmt                 Location info
                                                                        Jailbreak/Root
                                  Application mgmt                      detection
                                  Device config (VPN/Email/Wifi)       Enterprise App store
                                  Encryption mgmt                      Self-service portal

                                  Roaming device support
                                  Integration with internal systems
                                  Scalable/Secure solution
                                  Easy-to-deploy
                                  Multiple OS support
                                  Consolidated infrastructure




33                                                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


IBM Endpoint Manager delivers a unified systems and security
management solution for all enterprise devices




                        Unix / Linux Servers                     Android / iOS / Symbian /
                                                                  Windows Phone devices
      Windows & Mac                       Windows Mobile / Kiosks /
     Desktops/Laptops                          POS devices

                    Supporting more devices…


                                                     …and more capabilities.

                                  Device Inventory      Endpoint Protection     S/W Use Analysis
                             Patch Mgmt         Power Mgmt     Security Config Mgmt         Mobile Device Mgmt
                                  Configuration Mgmt    Remote Control           OS Deployment




34                                                                                                       © 2012 IBM Corporation
IBM Mobile Enterprise

How does Endpoint Manager manage mobile devices?
 Agent-based Management
     ‒ Android via native BigFix agent
     ‒ iOS via Apple’s MDM APIs


 Email-based management through Exchange and Lotus Traveler
     ‒ Supported platforms: iOS, Android, Windows Phone, Windows Mobile, Symbian




                Category                                      Endpoint Manager Capabilities
      Platform Support               Apple iOS, Google Android, Nokia Symbian, Windows Phone, Windows Mobile

      Management Actions             Selective wipe, full wipe, deny email access, remote lock, user notification, clear passcode

      Application Management         Application inventory, enterprise app store, whitelisting, blacklisting, Apple Volume Purchase
                                     Program (VPP)
      Policy & Security Management   Password policies, device encryption, jailbreak & root detection
      Location Services              Track devices and locate on map
      Enterprise Access Management   Configuration of Email, VPN, Wi-fi
      Expense Management             Enable/disable voice and data roaming

35                                                                                                                   © 2012 IBM Corporation
IBM Mobile Enterprise


A “Single Device View” enables administrators and helpdesk
personnel to easily view device details and take required
action




36                                                  © 2012 IBM Corporation

     1
IBM Mobile Enterprise


App Management




37                           © 2012 IBM Corporation
IBM Mobile Enterprise


iOS Jailbreak Notification




38                           © 2012 IBM Corporation
IBM Mobile Enterprise


Mobile Foundation Potential Integration Scenarios
Streamlined App Deployment Workflow




Today
Endpoint Manager customers can import and
distribute custom and 3rd-party Apple and Android
apps via the Enterprise App Store
Future
Endpoint Manager customers could directly import
and distribute Worklight-built apps via Enterprise
App Store, thereby improving workflow between
Development and Operations
39                                                   © 2012 IBM Corporation
IBM Mobile Enterprise


Mobile Foundation Potential Integration Scenarios
Deny App Access
     Scenario
     Device is out of compliance with policy
     Deny enterprise app access




40                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Summary

 • IBM Endpoint Manager for Mobile Devices delivers strong MDM
   capabilities in an infrastructure that enables unified management
   of all enterprise devices – desktops, laptops, servers,
   smartphones, and tablets

 • IBM is uniquely positioned to deliver end-to-end app and mobile
   device lifecycle management with Mobile Application Development
   Platform (MADP) and Mobile Device Management (MDM)
   capabilities




41                                                           © 2012 IBM Corporation
IBM Mobile Enterprise


Agenda



 • What is your mobile strategy?
 • Introducing IBM Mobile Foundation V5.0
    • IBM Worklight
    • IBM WebSphere Cast Iron Hypervisor Edition
    • IBM Endpoint Manager for Mobile Devices
 • Get started today!




42                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Try today!



 • IBM Worklight Developer Edition (available June 15)
 ibm.co/worklightde

 • IBM Endpoint Manager for Mobile Devices 30 day trial
 ibm.co/EndpointMgrTrial

 • IBM WebSphere Cast Iron WebAPI Builder 90 day trial
 bit.ly/CastIronTrial



43                                                  © 2012 IBM Corporation
IBM Mobile Enterprise


IBM Software Services for Mobile Foundation
A comprehensive suite of capabilities for your mobile initiatives
 Helping you address your mobile challenges:
      Build a Mobile Strategy
      Use Mobile to create new Business Opportunities
      Design an Optimized Mobile Experience
      Develop and Deploy Mobile Apps that target
       multiple platforms using best practices
      Integrate with your enterprise
 Highlights:
           Architecture Workshop                          Development Bootcamp
       Gathers your requirements, reviews             Provides a customized, hands-on
        your environment, and provides                 mentorship and skills transfer to
       education and guidance on mobile             address mobile technologies and skills
                    solutions                                       gaps

             Discovery Workshop                                Quick Win Pilot
        With a clear strategy, we’ll review           Demonstrates the ease in which a
       goals and constraints, define use-             mobile app can be developed from
      cases and recommend next steps for            design through deployment & provides
                your environment                    a tangible solution in 10 weeks 2012 less
                                                                                  ©
                                                                                    or IBM Corporation
44   IBM Confidential until [date], 2012
IBM Mobile Enterprise


IBM Mobile: Delivering mobile critical success factors



                                   standards-based and future ready




                                   proactive end-to-end security; centralized
                                   deployment, management, maintenance
                                   and support for applications, devices and
                                   infrastructure




                                   business processes and systems are
                                   completely integrated from the mobile
                                   access points to the back-end systems


45                                                                 © 2012 IBM Corporation
IBM Mobile Enterprise




                    Learn more at: IBM.com/software/mobile-solutions/


46                                                                      © 2012 IBM Corporation
IBM Mobile Enterprise


Trademarks and Disclaimers
     Copyright IBM Corporation 2012. All rights reserved.

     • IBM, the IBM logo, ibm.com, WebSphere, DB2, Cast Iron, and Rational are trademarks or
     registered trademarks of International Business Machines Corporation in the United States, other
     countries, or both. If these and other IBM trademarked terms are marked on their first occurrence
     in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered
     or common law trademarks owned by IBM at the time this information was published. Such
     trademarks may also be registered or common law trademarks in other countries. A current list of
     IBM trademarks is available on the web at “Copyright and trademark information” at
     www.ibm.com/legal/copytrade.shtml.
     • Adobe is either a registered trademark or trademark of Adobe Systems Incorporated in the
     United States, and/or other countries.
     • Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
     • Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other
     countries, or both.
     • Java and all Java-based trademarks and logos are trademarks or registered trademarks of
     Oracle and/or its affiliates.
     • Other company, product, and service names may be trademarks or service marks of others.
     • Information contained within is for informational purposes only, and is provided 'as-is' without
     any warranties, either expressed or implied. References in this publication to IBM products or
     services do not imply that IBM intends to make them available in all countries in which IBM
     operates.



47                                                                                        © 2012 IBM Corporation

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Gwc mobilefoundation-final-2

  • 1. Dirk Nicol, Rishi Vaish, and Naveed Makhani IBM Introducing IBM Mobile Foundation V5.0 © 2012 IBM Corporation
  • 2. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM® Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere® Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 2 © 2012 IBM Corporation
  • 3. IBM Mobile Enterprise Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps 3 © 2012 IBM Corporation
  • 4. IBM Mobile Enterprise With enormous opportunities Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved processing times • Deeper customer engagement and • Extend existing applications to mobile loyalty workers and customers • Drive increased sales through • Increase employee and business personalized offers partner responsiveness and decisions • Customer service • Resolve internal IT issues faster • Competitive differentiator • Reduce personnel cost utilizing • Improve brand perception personal devices • Deeper insight into customer buying behavior for up sell and cross sell 4 © 2012 IBM Corporation
  • 5. IBM Mobile Enterprise But also with some unique challenges How do you quickly: • Engage with anyone, customers, partners or employees, no matter who owns the device • Extend to anything, from instrumented machines to a broad spectrum of smart devices • Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple 200 Million mobile platforms (52%) employees BYOD 3. Integrating cloud services to (bring your own devices) mobile devices (51%) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend 5 s/entry/home?lang=en © 2012 IBM Corporation
  • 6. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 6 © 2012 IBM Corporation
  • 7. IBM Mobile Enterprise How do we have to think about mobile differently? Platforms Apps • Networks Business • Smarter Commerce Vodafone • Devices strategy and • Social Business • OS’s planning • BI & Analytics Process & • Etc. transaction integrity Full lifecycle solutions Open cross-platform development End-to-end security and management Integration with backend systems, enterprise data and cloud Open n Governed n Integral IBM Mobile Enterprise 7 © 2012 IBM Corporation
  • 8. IBM Mobile Enterprise Providing leadership in required capabilities Extend & Transform Build & Connect Key Capabilities Key Capabilities • Strategy, planning and • Mobile web, hybrid and native implementation app development • Mobile-enabled solutions • Enterprise data, service, and including analytics, commerce, application integration and social business • Enterprise wireless • Mobile as a service networking Manage & Secure Key Capabilities • Mobile lifecycle management • Device analytics and control • Secure network communications & management 8 © 2012 IBM Corporation
  • 9. IBM Mobile Enterprise Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation Includes • IBM Worklight • IBM WebSphere Cast Iron IBM Mobile • IBM Endpoint Manager for Mobile Devices Foundation Plus New Services Offering • IBM Software Services for Mobile Foundation Complementary Offerings • IBM solutions for Social Business • IBM Smarter Commerce • IBM Exceptional Web Experience • IBM Rational Collaborative Lifecycle Management 9 © 2012 IBM Corporation
  • 10. IBM Mobile Enterprise Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation IBM Mobile Foundation IBM Passport Advantage Licensing Includes Chargeable Component IBM Mobile Foundation - Enterprise Edition Client Device - Worklight, EndPoint Manager, Cast Iron IBM Mobile Foundation - Consumer Edition B2C Per Application - Worklight, Cast Iron IBM Worklight – Enterprise Edition Client Device - Worklight IBM Worklight - Consumer Edition Per Application - Worklight IBM Worklight - Developer Edition No charge (IBM DeveloperWorks), includes tools only, no standard support (forum only) 10 © 2012 IBM Corporation
  • 11. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 11 © 2012 IBM Corporation
  • 12. IBM Mobile Enterprise Delivering for multiple mobile platforms IBM Worklight Fast and cost-effective development, integration and management of rich, cross-platform mobile applications Client Challenge Using standards-based technologies and tools and delivering an enterprise-grade services layer that meets the needs of mobile employees and customers Key Capabilities Mobile optimized middleware • Open approach to 3rd-party integration • Strong authentication framework • Encrypted offline availability • Enterprise back-end connectivity • Unified push notifications • Data collection for analytics • Direct updates and remote disablement • Packaged runtime skins 12 © 2012 IBM Corporation
  • 13. IBM Mobile Enterprise Open, cost-effective, cross-platform app development IBM Worklight App development using App delivery in variety Compatible with prominent native and/or familiar web of forms: HTML5 libraries and tools: technologies: • Mobile Web app • HTML5 • Hybrid app • Native • CSS3 • JavaScript 13 © 2012 IBM Corporation
  • 14. IBM Mobile Enterprise Worklight mobile platform overview Worklight Studio A complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skinning, version management, security features, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface ← with native device functionality and the Worklight server Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 14 © 2012 IBM Corporation
  • 15. IBM Mobile Enterprise Rich, cross-platform application development IBM Worklight V5.0  Enables flexible development, back-end integration and ongoing management of rich, cross-platform mobile apps using native and standards-based HTML technologies and tools  Mobile-optimized middleware delivering an enterprise-grade solution that meets the needs of mobile employees and customers  Key capabilities: Fast and cost-effective  Drag and Drop Visual development development, integration and  Mobile simulator for mobile emulation and testing management of enterprise  app store for iterative development mobile applications.  Strong authentication framework IBM Worklight, Developer  Encrypted offline data store edition V5.0 is licensed for  Enterprise back-end connectivity development use only at no  Unified push notifications charge  Data collection for analytics  Direct updates and remote disablement  Packaged runtime skins © 2012 IBM Corporation 15  Expanded platform support
  • 16. IBM Mobile Enterprise Rich, cross-platform application development IBM Worklight V5.0  The IBM Worklight studio provides a visual development environment for building rich mobile applications .  Helps accelerate development time while reducing errors.  Key capabilities:  WYSIWYG UI Construction  Drag and Drop components  Code Assist A visual mobile app  Fast Preview in browser with device simulation development environment  Integration with Native SDK Helps accelerate  Integration with Rational Team Concert development, rapid  Integration with RAD via shell sharing prototypes, fast simulation, reduces errors.  Maximize code reuse across mobile platforms Bundled with RAD 16 © 2012 IBM Corporation
  • 17. IBM Mobile Enterprise Mobile Application Center IBM Worklight V5.0  A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team  Ease highly iterative development process and distribution of mobile applications  Key capabilities:  Delivers distribution and management of mobile applications within a company / teams  Easy distribution of iOs and Android apps within a team  Supports any mobile applications App store supporting iterative development lifecycle to improve  Provides versioning and updates collaboration with application  Centralizes rating and feedback information stakeholders, QA and  Controls who can modify or install an Development teams application  Cross platform, technology  Easy to install and simple to run agnostic mobile application store 17 © 2012 IBM Corporation
  • 18. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 18 © 2012 IBM Corporation
  • 19. IBM Mobile Enterprise Cast Iron Overview Rapid Connectivity Complete Flexibility Simple User Experience For All Types of Projects CDK IBM Cast Iron Express Connector Development Kit Infrastructure as a Service Cloud On Premise Applications Applications TIP Exchange UI Mashups and Mobile Apps IBM Cast Iron Live Physical Appliances TIP Development Kit Process Integration Virtual Appliances Data Migration TIP Community 19 © 2012 IBM Corporation
  • 20. IBM Mobile Enterprise The Cast Iron Approach No Coding Beyond Configuration Preconfigured Templates (TIPs) 20 © 2012 IBM Corporation
  • 21. IBM Mobile Enterprise WebSphere Cast Iron and IBM Mobile Offering Connects Worklight Apps with Cloud & On Premise Applications in Days Cloud Applications Mobile Apps built on Worklight On-premise Applications On Premise Applications  Rapid connectivity to hundreds of Cloud and On premise applications – Real-time data feeds from hundreds of enterprise applications to Mobile apps built on Worklight  Simple configuration, not coding approach – Eliminates need to custom code Mobile integration scenarios  Optimized for Worklight integration scenarios – Worklight connector to seamlessly communicate with Cast Iron 21 © 2012 IBM Corporation
  • 22. IBM Mobile Enterprise IBM Mobile Foundation – Worklight & Cast Iron Bundle Connects Worklight Apps with Cloud & On Premise Applications in Days IBM Mobile Foundation Bundle Cloud Applications Mobile Apps IBM WebSphere built on Worklight Cast Iron Worklight Server Hypervisor On-premise Applications Edition On Premise Applications IBM Mobile Foundation – IBM Mobile Foundation – Enterprise Edition Consumer Edition Scenario B2E (e.g. Enterprise buiding apps for their B2C (e.g. Enterprise building apps for employees) their customers) Bundle Per Client Device: Worklight + Tivoli End- Per App: Worklight + CI Hypervisor point Mgr Edition EE 22 Per Install: Worklight Server + CI Hypervisor © 2012 IBM Corporation EE
  • 23. IBM Mobile Enterprise How it Works Scenario: Worklight Application makes request for enterprise data IBM Mobile Foundation Force.com 3) cust. data 4) cust. data 2) Cust, data request request Worklight TIP request Connectors (JSON/HTTP) WL-Cast Iron IBM Adapter Mobile Apps Worklight WebSphere 6) Cus. data Cast Iron 5) cust. data built on 7) cust. Server (JSON/HTTP) Worklight data BAPI 1) User action  Request from Mobile app for customer data from SAP & salesforce 1) User invokes action on Mobile application to request data 2) Mobile application on client device communicates with Worklight Server 3) Worklight Server invokes it’s WL Cast Iron adapter to send customer data request to CI – JSON/HTTP (Rest) 4) Cast Iron TIP receives request (JSON) & invokes connectivity with salesforce.com and SAP to extract customer data  Response from Cast Iron 5) Cast Iron TIP transforms the data based on requested fields 6) Cast Iron TIP converts XML data into JSON format and sends to Worklight Server via HTTP (Rest) 7) Worklight Server delivers data to Mobile application on the device 23 © 2012 IBM Corporation
  • 24. IBM Mobile Enterprise How it Works Scenario 2: Cast Iron provides real-time notification to Mobile applications IBM Mobile Foundation 4) SAP shipment delay notification 1) Cust. Shpment to Apple app 3) Cast Iron is delayed Mobile sends data to Worklight TIP 2) SAP pushes out Connectors App on WL-Cast Iron Worklight IOS IBM Server IDOC indicating Adapter (JSON/HTTP) WebSphere date change Worklight Server Cast Iron Mobile App on Android 4) SAP shipment delay notification to Android app  Instant notification to Mobile apps on enterprise data changes (e.g. customer shipment delay in SAP) 1) Manufacturing is delayed and this causes change of customer shipment date in SAP 2) SAP is configured to push out an IDOC indicating this date change. Cast Iron TIP picks up DOC & transforms the data. 3) WL-Cast Iron adapter is configured to send push notifications to devices 3) Cast Iron TIP transforms data to Worklight format (JSON) and sends to Worklight Server via HTTP (Rest) 4) IBM Worklight server receives message and sends notification to Mobile app using appropriate protocol for Android and iPhone apps © 2012 IBM Corporation 24
  • 25. IBM Mobile Enterprise TIPs – Cast Iron Templates to help you get started 25 © 2012 IBM Corporation
  • 26. IBM Mobile Enterprise Flexible Micro-flow Engine – Receive and Send Data to Worklight 26 © 2012 IBM Corporation
  • 27. IBM Mobile Enterprise Flexible Micro-flow Engine – Access many applications 27 © 2012 IBM Corporation
  • 28. IBM Mobile Enterprise Flexible Micro-flow Engine – Aggregate and transform data 28 © 2012 IBM Corporation
  • 29. IBM Mobile Enterprise Flexible Micro-flow Engine – Receive Events and Notify Worklight 29 © 2012 IBM Corporation
  • 30. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 30 © 2012 IBM Corporation
  • 31. IBM Mobile Enterprise Managing Mobile Devices – The Problem Security & Management End Challenges User •Potential unauthorized access (lost, stolen) •Disabled encryption •Insecure devices • Mail / Calendar / Contacts • Access (VPN / WiFi) connecting to network • Apps (app store) •Corporate data leakage • Enterprise Apps VPN / WiFi Corporate Network Access Encryption not enforced iCloud iCloud Sync iTunes Sync 31 © 2012 IBM Corporation
  • 32. IBM Mobile Enterprise Managing Mobile Devices – The Solution Secured by Endpoint Manager for End BigFix policy Mobile Devices User •Enable password policies •Enable device encryption • Personal Mail / Calendar •Force encrypted backup • Personal Apps •Disable iCloud sync Corporate Profile •Access to corporate email, • Enterprise Mail / Calendar apps, VPN, WiFi contingent • Enterprise Access (VPN/WiFi) VPN / WiFi Corporate • Enterprise Apps (App store or Network on policy compliance! Custom) Access •Selectively wipe corporate Encryption Enabled data if employee leaves company iCloud •Fully wipe if lost or stolen iCloud Sync iTunes Sync 32 © 2012 IBM Corporation
  • 33. IBM Mobile Enterprise PCs and mobile devices have many of the same management needs Traditional Endpoint Management Mobile Device Management  OS provisioning  Device inventory  Device Wipe  Power Mgmt  Security policy mgmt  Location info  Jailbreak/Root  Application mgmt detection  Device config (VPN/Email/Wifi)  Enterprise App store  Encryption mgmt  Self-service portal  Roaming device support  Integration with internal systems  Scalable/Secure solution  Easy-to-deploy  Multiple OS support  Consolidated infrastructure 33 © 2012 IBM Corporation
  • 34. IBM Mobile Enterprise IBM Endpoint Manager delivers a unified systems and security management solution for all enterprise devices Unix / Linux Servers Android / iOS / Symbian / Windows Phone devices Windows & Mac Windows Mobile / Kiosks / Desktops/Laptops POS devices Supporting more devices… …and more capabilities. Device Inventory Endpoint Protection S/W Use Analysis Patch Mgmt Power Mgmt Security Config Mgmt Mobile Device Mgmt Configuration Mgmt Remote Control OS Deployment 34 © 2012 IBM Corporation
  • 35. IBM Mobile Enterprise How does Endpoint Manager manage mobile devices?  Agent-based Management ‒ Android via native BigFix agent ‒ iOS via Apple’s MDM APIs  Email-based management through Exchange and Lotus Traveler ‒ Supported platforms: iOS, Android, Windows Phone, Windows Mobile, Symbian Category Endpoint Manager Capabilities Platform Support Apple iOS, Google Android, Nokia Symbian, Windows Phone, Windows Mobile Management Actions Selective wipe, full wipe, deny email access, remote lock, user notification, clear passcode Application Management Application inventory, enterprise app store, whitelisting, blacklisting, Apple Volume Purchase Program (VPP) Policy & Security Management Password policies, device encryption, jailbreak & root detection Location Services Track devices and locate on map Enterprise Access Management Configuration of Email, VPN, Wi-fi Expense Management Enable/disable voice and data roaming 35 © 2012 IBM Corporation
  • 36. IBM Mobile Enterprise A “Single Device View” enables administrators and helpdesk personnel to easily view device details and take required action 36 © 2012 IBM Corporation 1
  • 37. IBM Mobile Enterprise App Management 37 © 2012 IBM Corporation
  • 38. IBM Mobile Enterprise iOS Jailbreak Notification 38 © 2012 IBM Corporation
  • 39. IBM Mobile Enterprise Mobile Foundation Potential Integration Scenarios Streamlined App Deployment Workflow Today Endpoint Manager customers can import and distribute custom and 3rd-party Apple and Android apps via the Enterprise App Store Future Endpoint Manager customers could directly import and distribute Worklight-built apps via Enterprise App Store, thereby improving workflow between Development and Operations 39 © 2012 IBM Corporation
  • 40. IBM Mobile Enterprise Mobile Foundation Potential Integration Scenarios Deny App Access Scenario Device is out of compliance with policy Deny enterprise app access 40 © 2012 IBM Corporation
  • 41. IBM Mobile Enterprise Summary • IBM Endpoint Manager for Mobile Devices delivers strong MDM capabilities in an infrastructure that enables unified management of all enterprise devices – desktops, laptops, servers, smartphones, and tablets • IBM is uniquely positioned to deliver end-to-end app and mobile device lifecycle management with Mobile Application Development Platform (MADP) and Mobile Device Management (MDM) capabilities 41 © 2012 IBM Corporation
  • 42. IBM Mobile Enterprise Agenda • What is your mobile strategy? • Introducing IBM Mobile Foundation V5.0 • IBM Worklight • IBM WebSphere Cast Iron Hypervisor Edition • IBM Endpoint Manager for Mobile Devices • Get started today! 42 © 2012 IBM Corporation
  • 43. IBM Mobile Enterprise Try today! • IBM Worklight Developer Edition (available June 15) ibm.co/worklightde • IBM Endpoint Manager for Mobile Devices 30 day trial ibm.co/EndpointMgrTrial • IBM WebSphere Cast Iron WebAPI Builder 90 day trial bit.ly/CastIronTrial 43 © 2012 IBM Corporation
  • 44. IBM Mobile Enterprise IBM Software Services for Mobile Foundation A comprehensive suite of capabilities for your mobile initiatives  Helping you address your mobile challenges:  Build a Mobile Strategy  Use Mobile to create new Business Opportunities  Design an Optimized Mobile Experience  Develop and Deploy Mobile Apps that target multiple platforms using best practices  Integrate with your enterprise  Highlights: Architecture Workshop Development Bootcamp Gathers your requirements, reviews Provides a customized, hands-on your environment, and provides mentorship and skills transfer to education and guidance on mobile address mobile technologies and skills solutions gaps Discovery Workshop Quick Win Pilot With a clear strategy, we’ll review Demonstrates the ease in which a goals and constraints, define use- mobile app can be developed from cases and recommend next steps for design through deployment & provides your environment a tangible solution in 10 weeks 2012 less © or IBM Corporation 44 IBM Confidential until [date], 2012
  • 45. IBM Mobile Enterprise IBM Mobile: Delivering mobile critical success factors standards-based and future ready proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure business processes and systems are completely integrated from the mobile access points to the back-end systems 45 © 2012 IBM Corporation
  • 46. IBM Mobile Enterprise Learn more at: IBM.com/software/mobile-solutions/ 46 © 2012 IBM Corporation
  • 47. IBM Mobile Enterprise Trademarks and Disclaimers Copyright IBM Corporation 2012. All rights reserved. • IBM, the IBM logo, ibm.com, WebSphere, DB2, Cast Iron, and Rational are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. • Adobe is either a registered trademark or trademark of Adobe Systems Incorporated in the United States, and/or other countries. • Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. • Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. • Other company, product, and service names may be trademarks or service marks of others. • Information contained within is for informational purposes only, and is provided 'as-is' without any warranties, either expressed or implied. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. 47 © 2012 IBM Corporation