Apache Kafka is a distributed publish-subscribe messaging system that allows for high volumes of data to be passed from endpoints to endpoints. It uses a broker-based architecture with topics that messages are published to and persisted on disk for reliability. Producers publish messages to topics that are partitioned across brokers in a Kafka cluster, while consumers subscribe to topics and pull messages from brokers. The ZooKeeper service coordinates the Kafka brokers and notifies producers and consumers of changes.