The document discusses the importance of public-private partnerships in economic development and emphasizes the role of web-based Geographic Information Systems (GIS) for business attraction and site selection. It highlights that a dedicated economic development website is crucial, as most site-selection projects begin online, and outlines the benefits of web GIS in simplifying the business location process. The presentation concludes by stating that effective access to information can democratize economic opportunities and suggests that many cities are successfully adopting this strategy.

1. Public-Private Ethical
Dilemmas:
Economic Development Online
Anatalio Ubalde
Chief Operating Officer
GIS Planing
ICMA’s 87 th Annual Conference
Salt Lake City, Utah
September 24, 2001

2. Topics
• Public-Private Partnerships
• INside Rancho
• Ethics

3. How many of you work
for government?

4. How many of you think
government is good?

6. How many of your
constituents think
government is good -
and their tax dollars
are well spent?

7. How many of you think
government can solve
the issues and
problems of your
community ON ITS
OWN ?

8. How many of you think
you have a better
chance of solving the
issues working with
business, non-profits,
faith community &
citizen groups?

9. Public-Private
Partnerships are not a
luxury.
They are a necessary
reality.

10. INsideRancho
City of Rancho Cucamonga, CA
ICMA 2001 Best Practice
Web-based GIS to Leverage
Business Attraction & Site
Selection

11. How important is
an Economic
Development
Web Site?

12. • The importance of Web Marketing
for Economic Development
increased two-fold in 3 years
(1996-1999)
• The Web is predicted to have the
largest growth of any economic
development marketing tool
• An Economic Development Web
Site is more effective than direct
mail, advertising & telemarketing
Source: 1999 Development Councellors International Survey

13. How important is a
Web Site for
Business
Attraction
& Site-selection?

14. • 40% of all site-selection projects
begin on the Internet
• 84% of site-selectors access the
Internet in the process
• 85% of Expansion & Relocation
Decisions are made without the
help of a professional consultant

15. "If they can't find good information
on your web site - forget about it -
you're eliminated. You have to
have a stand-alone web site and
not hide information hoping they
(site selectors) will call you
because they don't have the time."
Dennis Donovan
Senior Managing Partner of The Wadley-Donovan Group

16. Question:
How does a Web
GIS enhance
economic
development &
business attraction?

17. Answer:
It speeds up and
simplifies the process
of business attraction
& site-selection
through the web site.

18. Question:
How does Web
GIS do that?

19. By Answering 3 basic questions
(and a lot of others)
1. Is there available Property?
2. Is there a market for my
business to succeed?
3. What is the competition or
synergy for my business at a
specific site?

20. 1. Is there available
property for my
business?
• A new or expanding business needs
either a vacant building or
developable land in your community
• Web GIS provides user-defined
property searches in seconds

21. Site Selection Example

22. Site Selection Example Retail

23. 2. Is there a market for
my business to
succeed?
• A new or expanding business needs to
know if there are enough clients ,
shoppers or future quality
employees for its business to succeed
• Web GIS provides site-specific
demographic and workforce data
reports in seconds

24. Example Demographic Report
Video

25. 3. What is the
competition or synergy
of locating my
business atmay be potential
• Nearby businesses
a site?
customers, suppliers or competition. A
prospective business needs to know
the opportunities of a business
location
• Web GIS provides site-specific
business and industry reports in
seconds

26. Example Competition/synergy
Web Site Demonstration

27. Dynamic Map Features
• Zoom In and Out of the Map
• Move North, South, East & West
• Turn “Layers” of Information on/off
• View Land Use & Zoning
• Get information from the map
• And more

28. Dynamic Map Features
Example

29. View Land Use &
Zoning
Web Site Demonstration

30. View Land Use & Zoning

31. What other
economic
development
agencies are using
this strategy?

32. City of Tucson

33. City of
Sacramento

34. City of San
Mateo

35. City of Rancho
Cucamonga

36. City of Vallejo

37. Who thinks this
strategy is a
good idea?

38. Awards & Recognition
for Web GIS Economic Development
• Council for Urban Economic Development (CUED)
• American Economic Development Council (AEDC)
• United States Department of Commerce - EDA
• American Planning Association (APA)
• Intl. City/County Management Assoc. (ICMA)
• California Association for Local Economic
Development (CALED)
• California Redevelopment Association (CRA)
• Environmental Systems Research Institute (ESRI)

39. Web ED Programs Featured in
Media
The Wall Street Journal
NBC News
Los Angeles Times
Governing Magazine
American City & County Magazine
Government Technology Magazine
Economic Development Commentary

40. Who Ya Gonna Call?
• Ghostbusters

41. Who Ya Gonna Call?
• For Auditing the Books?
– An Accountant
• For printing high-quality publications?
– A printer
• For providing dinner for a citizen
committee?
– Restaurant/Caterer
• For Real Estate Information?
– Real Estate Brokers & Property Owners

42. Is this Practical or
Ethical?
• Q: Why do you rob banks?
• A: Because that’s where the money
is.

43. Democratic
• ICMA Code of Ethics Tenet 1
• ALL Brokers & Property Owners
can participate

44. Public Interest
• ICMA Code of Ethics Tenet 4
• Economic Development can assist
all segments of the community

45. Social Responsibility &
Equal Opportunity
• ICMA Code of Ethics Tenet 2 & 11
• Information is the currency of
business
• Unequal access leads to inequality
in decision making
• Web GIS gives equal access to all
businesses

46. Summary
• Public-Private Partnerships are
needed
• Increasing specialization &
interdependence
• Internet democratizes information &
access
• Reinventing of government
services

47. Thank You!
Anatalio Ubalde
GIS Planning
ubalde@gisplanning.com
www.gisplanning.com
(510) 872-4960