Effective economic development organizations put the Internet at the core of their initiatives. Discover how to maximize success from the most effective online tools and strategies. If you aren't implementing these efforts, you're falling behind
3 Techniques to Get Your Community on Site Selectors' ShortlistBen Wright
Is your community a victim of "site elimination"? Stay in the site selection game with these three techniques and give yourself a chance to tell your unique story to help put your community at the top of the list!
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
3 Techniques to Get Your Community on Site Selectors' ShortlistBen Wright
Is your community a victim of "site elimination"? Stay in the site selection game with these three techniques and give yourself a chance to tell your unique story to help put your community at the top of the list!
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see www.s2om.com).
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Women In Procurement - Equality Opportunity Means Equal PayJon Hansen
THE PROCUREMENT ITALIA MAGAZINE
Year 5 Number 3 - 2019
"It is the people within an organization who are responsible for digital success. To realize that success, we need more women to get in the game in multiple roles, starting with equal opportunity and equal pay."
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
Digital Transformation @ Forum Media 2013Marvan Shamma
I gave a short talk about the meaning and importance of Digital Transformation for brands and agencies. Digital Transformation is a vital strategic road plan that helps organisations to survive, evolve and to open new market spaces.
The term digital transformation has been bandied about too much, covering everything from business transformation, the creation of efficiencies and new websites to playing with new digital platforms. In reality, it’s business transformation – but with a focus on customers and stakeholders with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.
The public relations industry is rapidly evolving. Many forces are at work, driving change in the marketing communications industry globally and impacting what we do every day including:
• The speed and volume of information flow
• Managing the digital revolution and the escalating risk to reputation from an always-on world
• Demand for more metrics-driven decision-making
• Growing complexity and fragmentation of audiences, channels, platforms.
As these and other changes are pressing on business and society, I believe we as communications professionals are uniquely positioned to manage through the complexity and deliver a unique, high-value business proposition to help our organizations succeed now and in the future.
This presentation takes a closer look at five key trends and how public relations can lead the way:
• Convergence
• Technology
• Data
• Global vs. local
• Evolution of content.
Also included are several examples from award-winning campaigns I judged as a member of the 2014 Cannes PR Lions jury.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
Nathan Kendrick, Founder and Partner at DesignMap gave a refreshing talk that puts designing products for work into a whole new perspective. He shared with us his journey from studying design at RISD and how he gained appreciation for designing enterprise products.
As technology becomes more widely available and entrenched in peoples’ lives at home, their expectations around ease of use and design aesthetics continue to rise for products they use at work. Long gone are the ’90s when mostly what we expected from productivity software was automating repetitive manual tasks. Consumer expectations are forcing businesses to give design a seat at the table. Here at DesignMap we are fortunate to have help our clients integrate design into their culture and make kick ass products. Sometimes we are even around to see it pay off like when ExactTarget, a long-term DesignMap client, was acquired by Salesforce for $2.5 billion.
Yes, designing for Enterprise can be sexy because of the monetary opportunity and that designers are well positioned to make the applications look beautiful. We learned from Nathan’s talk that according to the Bureau of Labor Statistics, Americans age 25-54 spend an average of 53% of their waking hours at work. So working on designing enterprise products allow us to to do what we love and at the same time have huge positive impact on people’s lives too!
Nathan called for designers working on enterprise products to contribute to the conversation. So, share your stories with us!
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see www.s2om.com).
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Women In Procurement - Equality Opportunity Means Equal PayJon Hansen
THE PROCUREMENT ITALIA MAGAZINE
Year 5 Number 3 - 2019
"It is the people within an organization who are responsible for digital success. To realize that success, we need more women to get in the game in multiple roles, starting with equal opportunity and equal pay."
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
Digital Transformation @ Forum Media 2013Marvan Shamma
I gave a short talk about the meaning and importance of Digital Transformation for brands and agencies. Digital Transformation is a vital strategic road plan that helps organisations to survive, evolve and to open new market spaces.
The term digital transformation has been bandied about too much, covering everything from business transformation, the creation of efficiencies and new websites to playing with new digital platforms. In reality, it’s business transformation – but with a focus on customers and stakeholders with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.
The public relations industry is rapidly evolving. Many forces are at work, driving change in the marketing communications industry globally and impacting what we do every day including:
• The speed and volume of information flow
• Managing the digital revolution and the escalating risk to reputation from an always-on world
• Demand for more metrics-driven decision-making
• Growing complexity and fragmentation of audiences, channels, platforms.
As these and other changes are pressing on business and society, I believe we as communications professionals are uniquely positioned to manage through the complexity and deliver a unique, high-value business proposition to help our organizations succeed now and in the future.
This presentation takes a closer look at five key trends and how public relations can lead the way:
• Convergence
• Technology
• Data
• Global vs. local
• Evolution of content.
Also included are several examples from award-winning campaigns I judged as a member of the 2014 Cannes PR Lions jury.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
Nathan Kendrick, Founder and Partner at DesignMap gave a refreshing talk that puts designing products for work into a whole new perspective. He shared with us his journey from studying design at RISD and how he gained appreciation for designing enterprise products.
As technology becomes more widely available and entrenched in peoples’ lives at home, their expectations around ease of use and design aesthetics continue to rise for products they use at work. Long gone are the ’90s when mostly what we expected from productivity software was automating repetitive manual tasks. Consumer expectations are forcing businesses to give design a seat at the table. Here at DesignMap we are fortunate to have help our clients integrate design into their culture and make kick ass products. Sometimes we are even around to see it pay off like when ExactTarget, a long-term DesignMap client, was acquired by Salesforce for $2.5 billion.
Yes, designing for Enterprise can be sexy because of the monetary opportunity and that designers are well positioned to make the applications look beautiful. We learned from Nathan’s talk that according to the Bureau of Labor Statistics, Americans age 25-54 spend an average of 53% of their waking hours at work. So working on designing enterprise products allow us to to do what we love and at the same time have huge positive impact on people’s lives too!
Nathan called for designers working on enterprise products to contribute to the conversation. So, share your stories with us!
With more than 600 million users, Facebook is by far the largest social network, but what does that mean for today’s economic development organization? Here’s what you will learn:
• Facebook best practices
• How social media is influencing decision makers
• How to tap Facebook for research purposes
• How to promote community surveys via Facebook Advertising
• The types of content that can/should be shared
• Applications and how they can be used
This training is lead by Anatalio Ubalde, CEO of GIS Planning (http://www.GISplanning.com) and Ryan Shell, Development Counsellors International's (http://www.AboutDCI.com) Director of Social & Digital Media.
Le ricerche e le analisi di mercato per un’azienda sono essenziali. Capire le necessità e le volontà del proprio target di mercato e monitorare i propri competitor può fare la differenza tra il successo e il fallimento.
Marketing Playbook 2020 // The next marketing managerAdv Media Lab
La tecnologia e il comportamento dei “consumatori” si evolveranno in modo imprevedibile da qui ai prossimi 5 anni. Come reagirà il mondo del marketing?
The job of being a marketer in 2015 is undoubtedly more difficult than it was 20 years ago. The proliferation of channels, markets, and, importantly, incomes in emerging markets around the world, has made marketing a complex discipline.
Digital transformation in the “Age of the Customer”Adv Media Lab
L’experience è il nuovo brand. L’experience è il nuovo branding.
Il futuro è experience. Un omaggio al dialogo odierno a proposito di "digital transformation" ed "experience", intesa come unione di brand, user e customer experience. Quella che definiamo "digital transformation" è inutile se non mettiamo al centro le persone, le tecnologie e la creazione finale di un "esperienza" completa ed efficace.
Steal this economic development marketing idea GIS Planning
“Steal This Idea: The Marketing Experts Tell All” was presented at the IEDC 2012 Annual Conference in Houston, Texas. The panel featured an A-list of economic development marketers that included GIS Planning CEO Anatalio Ubalde, Y Factor President/CEO Anya Codack and DCI President/Chief Creative Officer Andy Levine. Topics include:
The Rise of the Digital Ambassadors (Andy)
Write Once, Spin Often (Anya)
Data Marketing (Anatalio)
An Infographic is Worth a Thousand Data Points (Andy)
Unmask Your Website Visitors (Anya)
The Best Idea is Yours (Anatalio)
Social media marketing internazionale - Strategie di sviluppo internazionale ...Adv Media Lab
Different landscapes: the growth of social media internationally. Strategie di sviluppo internazionale nel mondo digitale.
Laboratorio interculturale
Università degli Studi di Urbino Carlo Bo
DISTI - Dipartimento di studi internazionali storia, lingue, culture
Adv Media Lab è un incubatore di soluzioni e servizi avanzati di digital strategy e performance marketing.
Siamo una realtà internazionale giovane e dinamica che offre consulenza, progettazione, formazione e sviluppo di soluzioni integrate e innovative per la crescita di un'azienda grazie al web.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
How do you beat competitors that have more money and big name talent? Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...GIS Planning
With the information age dramatically changing the future and value proposition for membership organizations, chambers of commerce must embrace technology to address unmet needs within the business community. Learn how the Internet enables chambers to provide new services for your members, including growing their businesses online, selling locally, and accessing powerful business intelligence to make them more successful.
Public-Private Ethical Dilemmas: Economic Development Online GIS Planning
A presentation about ethnical issues related to online economic development by GIS Planning's Co-Founder at the ICMA’s 87th Annual Conference in Salt Lake City, Utah on September 24, 2001.
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Using Workforce Data and Technology to Engage Prospects Ben Wright
Community Systems CEO Ben Wright is joined by Andrew Postell, Vice President with EMSI, to discuss "Using Workforce Data and Technology to Engage Prospects."
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Similar to How the Internet has Changed Economic Development (20)
2020 Foresight: 10 Key Trends for Economic Development WebsitesGIS Planning
What are the top ED website trends heading in 2020? Will your organization be up to date, or will you fall behind? Join GIS Planning VP of Marketing, Alissa Sklar, Ph.D. and Golden Shovel CEO, Aaron Brossoit, for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
*VR video and augmented reality
* Visualizing data
*Tracking data about your data
Building a customized entrepreneurial superhubGIS Planning
Today, a multitude of new jobs are being created by startups and small businesses. Now, more than ever, community leaders need to bring supportive and effective entrepreneurial programs, education, and events to enable the success of startups and attract talent to their cities. An entrepreneurial superhub is a way to facilitate startups, educate new founders, embolden the curious, and foster collaboration. Guest presenters Anthony & Andrea Margida, co-founders of TechGrit, review the following in this webinar (video available here: https://vimeo.com/294662307 )
• Learn how to bring a successful, fundable startup strategy to your community.
• Understand the elements of an entrepreneurial super-hub and how they create synergies that enhance outcomes.
• Determine what you need to do to leverage your community’s strengths and talents to make it all happen.
10 Key Trends for Economic Development Websites for 2018-19GIS Planning
What are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
Design trends
Strategies for engagement
Microsites
Interactive and dynamic features
Visualizing data
Tracking website visitors
10 Key Trends in Economic Development Websites for 2017-18GIS Planning
What are the top ED website trends heading into 2018? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
* Video
*Tracking website visitors
Agile Strategy: A How-To Guide for Building and Nurturing Industry ClustersGIS Planning
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one.
Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network.
In this webinar, he discusses how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. This includes:
*Shifting the conversation towards collaboration
*Protocol for quickly building networks
*Developing a strategic, active agenda
*Managing this complex strategy with simple rules
*Identify different stages that clusters move through
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Our countdown of top ED website trends of 2016 is in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
10 Key Trends for Economic Development Websites in 2016GIS Planning
Our predictions for top ED website trends of 2016 are in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more:
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
Moneyball Economic Development for Business Location Decisions and Local Busi...GIS Planning
How do you beat competitors that have more money and big name talent? Most economic development organizations don't have the budget that the larger ones have but they still have to compete against them. They can't beat them by out-spending them but the can beat them by being smarter through data.
In this webinar you will learn moneyball strategies for:
Business attraction and site selection
Local business assistance, company expansion, and entrepreneurial support.
Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com and http://www.SizeUpLBI.com
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
Not Silicon Valley: Entrepreneurship, EverywhereGIS Planning
Can a strong entrepreneurial ecosystem exist outside the core hotbeds of venture activity, such as San Francisco, New York City or Boston? As more cities and regions attempt to understand the key ingredients to generating new high-growth jobs and venture activity, the most successful entrepreneur-focused strategies remind us that entrepreneurship comes in many shapes and sizes. This panel features economic developers and thought leaders with experience in supporting every kind of aspiring business - from the second-stage company to the Main Street storefront to the home-based microenterprise. Learn new ideas on how to provide the right combination of assets and services to build an entrepreneurial environment with a universal focus and comprehensive results.
What you will learn:
• How to support multiple types of entrepreneurs and identify the value that each brings to your community
• Ideas for building an entrepreneurship strategy based on your community's unique characteristics
• Proven techniques for addressing the most important needs of small businesses at different stages in their development
Moderator: Maria Meyers, Director, University of Missouri-Kansas City Innovation Center, Network Builder, US SourceLink, Kansas City, MO
Speakers:
• Charlie Brock, President and CEO, Launch Tennessee, Nashville, TN
• Mark Hays, Market Intelligence Expert, SizeUp for Local Business Intelligence (LBI), San Francisco, CA
• Nathan Kurtz, Manager in Entrepreneurship, Ewing Marion Kauffman Foundation, Kansas City, MO
• Christian Saublens, Director, European Association of Development Agencies (EURADA), Brussels, Belgium
Harness Power of Storytelling for Economic Development MarketingGIS Planning
Storytelling is the oldest way to communicate important information - and arguably the most effective. Used properly, the power of a well-told narrative is quickly understood and long remembered. This free 30-minute webinar outline five easy ways to work storytelling techniques into place marketing. Presented by Alissa Sklar, Ph.D., the focus will be on learning how to craft interesting, appropriate and informative messages about your location for purposes of investment attraction and business retention.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Leveraging the Internet for Economic DevelopmentGIS Planning
This MidAmerica Economic Development Council (MAEDC) Competitiveness Conference session from December of 2003 brought together leading innovators implementing new GIS technology to foster economic development and business attraction/expansion in their communities. Speakers included:
Harry Bumgarner, Director of Strategic Partnerships, Dayton Development Coalition
Patty Heagel, Economic Development Director, Sioux City
Mike Heaton, Marketing Programs Manager, Cinergy PSI (Now, Duke Energy)
Stephen Maduli-Williams, Executive Director, Chicago Community Ventures
Anatalio Ubalde, Chief Operating Officer, GIS Planning
Next Generation Economic Development Marketing Is Already HereGIS Planning
This talk about the next generation of economic development marketing was presented as a session at the International Economic Development Council's 2005 Annual Conference in Chicago, Illinois. The presentation was given by Anatalio Ubalde of GIS Planning. The session provided statistics about the changing context of corporate site selection and the ways that economic developers are responding with online services.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
15 ideas and frameworks on the art of storytelling
How the Internet has Changed Economic Development
1. How the Internet has Changed
Economic Development and How
You Can Benefit
Russell Riblett
Director of Sales
rriblett@gisplanning.com
GISplanning.com ZoomProspector.com SizeUp.com
2. • Develop and implement economic
development website programs using
geographic technology
• Inventor of first web-GIS ED technology in
1998 (Wall Street Journal)
• Offices in CA, AZ, NC and Montreal
• 250+ client implementations. 42 states.
Majority of 100 largest cities in the USA from
NY to CA and AK to FL.
3. Fastest growing private companies in the USA
1,922nd fastest growing company in USA
143rd fastest growing software company in USA
4. A better model for your online economic development
Corporate
Real Estate
Media &
Magazines
State
Economic
Development
Social Media
You
Mobile
National Site
Selection
Advertising
Economic
Development
5. “In the 1980s the barrier to
economic development was access
to capital. Today, it’s access to
information.”
Denise Fairchild
President/CEO
Community Development Technologies Center
& Special Advisor for South LA Investments to Mayor Antonio Villaraigosa’s Office
6. Moneyball concepts
• Traditional wisdom of baseball insiders during the
last century is subjective and often flawed.
• Stolen bases, RBI, and batting averages are relics
of 19th century statistics.
• A’s would use better indicators to compete with
big $ teams: On-base and slugging %.
• 2002 A’s budget = $41M, Yankees = $125.
• Staying ahead of the curve requires an outsider’s
view and increasingly better data analysis.
• Today, the Mets, Yankees, Padres, Cardinals, Red
Sox, Nationals, Diamondbacks, Indians, and Blue
Jays have have full-time data analysts.
7. • All successful sports teams use data
to evaluate and project
performance.
• But that was actually small data:
small data sets with basic math –
addition, subtraction,
multiplication, division.
• Yesterday’s advantage is today’s
new normal.
Today, “Big Data” is the new
competitive advantage.
• What does today’s Moneyball look
like?
8. Today’s Moneyball
• Measure everything.
• Which players match up?
• Which play to use in each scenario depending on the
time of game, who is in the game, etc.
• The computer informs and guides the decisions of
coaches and managers.
• Pervasive: this will be everywhere in the next few
years. Think the rich dads in Silicon Valley aren’t going
to make this available for their kid’s soccer team?
9. Big Data Moneyball is
for more than just sports.
It’s for every industry.
It’s for economic development.
It’s for you.
…that is, if you want to win.
10. The companies and EDOs that will
succeed are those that embrace data.
• And not just any data,
but the MOST and
BEST data.
• The more data you
have and use, the more
you WIN.
13. What happened?
• Disruptive tech changes how
info is accessed
• Change to all industries
• Business-as-usual = ruin
• Adopt tech early = advantage
• ED that doesn’t provide info
gets bypassed
14. Do you get value for what you pay
these people? Are they worth it?
(page 74)
• Car salesmen
• Insurance brokers
• Head hunters
• Advertising agencies
• Travel agents
• Real estate agents
15. According to Jeff Jarvis:
• Real estate agents are more distrusted than
tabloid writers
• “Eliminate advertising. Or at least fire your ad
agency.”
• “…travel agents (oh, sorry, they’re already
nearly extinct.”
16. Disintermediation
• Old = information middleman
• Present = disintermediation + transparency
• New = add value + prosper
17. Choices
• Stay the course
= irrelevance
• Reinvent
= give it away so
they come to you
22. Marketing & Communications (Old Way)
Advertising
Brochures
Site selection information
Meeting Businesses
Direct Mail
Familiarization Tours
Special Events
Newsletters
E-mail
Media & Public Relations
Telemarketing
Website
Videos (VHS or DVD)
Press Releases
Trade Shows
23. Econ. Dev. Moves from Offline to Online
Offline
Online
Website
E-mail
Blog
Social Media
Site selection GIS assistance
Videos
News Releases
Newsletters
Media & Public Relations
Advertising
Meeting Businesses
Special Events
Telemarketing
Familiarization Tours
Trade Shows
Brochures
Direct Mail
26. 4 Solutions for EDOs to Leverage the Internet to increase the organization’s value
Foster Economic
Development
Grow Local
Businesses
1. Foster economic development
Leverage networks
2. Leverage socialSocial
Maximize
Networks
3. Grow local businesses
Your Website
Visibility
4. Maximize Your Website Visibility
5. Influence policy
6. Expand members website visibility
27. 4 Solutions for EDOs to Leverage the Internet to increase the organization’s value
Foster Economic
Development
1.
2.
3.
4.
5.
Grow Local
Businesses
Foster economic development
Leverage Social
Maximize
Leverage social networks
Networks
Your
Grow local businesses
Website
Influence policy
Visibility
Expand members website visibility
28. The way of the dinosaur
• “I don’t publicly give out
information about my
community because
businesses need to call me
so I can explain it to them.”
31. National Survey of Economic Dev. Marketing Effectiveness
Marketing Strategy
Website
Out-of-Town Meetings with Businesses
Site Selection Consultants and Familiarization Tours
Public Relations
Special Events
E-Mail
Social Media
Targeted Lead Development Databases
Trade Shows and Conferences
Slogans, Logo and Graphic Identity
Online Videos (YouTube, etc.)
Online Advertising
Company Blog
Brochures
Direct Mail
Print Advertising
TV/Radio Advertising
Videos (VHS, DVD, etc)
Telemarketing
Source: Economic Development Marketing. 2013. Ubalde & Simundza.
Rating Effective
82%
74%
68%
65%
60%
50%
47%
42%
42%
41%
32%
31%
21%
21%
19%
17%
11%
10%
5%
32. EDOs allocate most money to websites
Marketing Strategy
Website
Trade Shows and Conferences
Out-of-Town Meetings with Businesses
Print Advertising
Brochures
Special Events
Public Relations
Site Selection Consultants and Familiarization Tours
E-Mail
Direct Mail
Online Advertising
Slogans, Logo and Graphic Identity
Targeted Lead Development Databases
TV/Radio Advertising
Social Media
Online Videos (YouTube, etc.)
Videos (VHS, DVD, etc)
Company Blog
Telemarketing
Source: Economic Development Marketing. 2013. Ubalde & Simundza.
Average Budget
Allocation
17%
12%
10%
10%
9%
8%
8%
6%
5%
3%
3%
3%
2%
2%
2%
1%
1%
0%
0%
Rating Effective
82%
42%
74%
17%
21%
60%
65%
68%
50%
19%
31%
41%
42%
11%
47%
32%
10%
21%
5%
33. Most Valuable Website Features
Website Features
Source: Economic
Development
Marketing. 2013.
Ubalde & Simundza.
ED Rank
Important
Land/sites and buildings inventory
Labor force (availability and wages)
Demographic reports
Infrastructure (utilities and transportation)
Maps
Major industries or business/industry clusters
Staff directory and contact information
Incentives
Major employers
GIS mapping tools for site selection analysis assistance
Business assistance services/how to start a business
Quality of life
Employment training programs
Testimonials and success stories
Hyperlinks to other organizations
News about community (past or present)
Social media integration
Comparisons to other areas
Business list
Formatting option for mobile devices/mobile apps
Transactions
Videos
User-generated content
91%
91%
90%
86%
85%
83%
83%
81%
80%
77%
74%
73%
70%
67%
67%
60%
60%
55%
53%
51%
48%
33%
24%
34. Website solution that has all these features
Website Features
Source: Economic
Development
Marketing. 2013.
Ubalde & Simundza.
ED Rank
Important
Land/sites and buildings inventory
Labor force (availability and wages)
Demographic reports
Infrastructure (utilities and transportation)
Maps
Major industries or business/industry clusters
Staff directory and contact information
Incentives
Major employers
GIS mapping tools for site selection analysis assistance
Business assistance services/how to start a business
Quality of life
Employment training programs
Testimonials and success stories
Hyperlinks to other organizations
News about community (past or present)
Social media integration
Comparisons to other areas
Business list
Formatting option for mobile devices/mobile apps
Transactions
Videos
User-generated content
91%
91%
90%
86%
85%
83%
83%
81%
80%
77%
74%
73%
70%
67%
67%
60%
60%
55%
53%
51%
48%
33%
24%
59. Geographic Advantages
• Zoom, Measure, Street, Terrain, Earth Views
• Move the map in any direction
• Turn “Layers” of Information on/off
–
–
–
–
–
–
Aerials
Airports
Colleges
Flood Zones
Golf Courses
Hospitals
–
–
–
–
–
Parks
Railroads
Schools
Water
Zip Codes
67. 4 Solutions for EDOs to Leverage the Internet to increase the organization’s value
Foster Economic
Development
1.
2.
3.
4.
5.
Grow Local
Businesses
Foster economic development
Leverage Social
Maximize
Leverage social networks
Networks
Your
Grow local businesses
Website
Influence policy
Visibility
Expand members website visibility
68.
69. Do you really understand your
network of relationships?
The hidden value isn’t the
network you know. It’s the
network they know.
77. 4 Solutions for EDOs to Leverage the Internet to increase the organization’s value
Foster Economic
Development
1.
2.
3.
4.
5.
Grow Local
Businesses
Foster economic development
Leverage Social
Maximize
Leverage social networks
Networks
Your
Grow local businesses
Website
Influence policy
Visibility
Expand members website visibility
78. Small & Medium Size Business
$250,000,000 / year
0.01%
99.99%
Big Biz
80. Dept. of Commerce Best Practice for
Businesses
Source: http://docbusinessapps.challenge.gov/
81.
82. Vint Cerf
Chief Internet
Evangelist
Google
Vivek Kundra
Vice President
Salesforce.com
Tim O’Reilly
Founder and CEO
O'Reilly Media
John Bryson
Secretary of Commerce
(Former)
Sheryl Sandberg
Chief Operating Officer
Facebook
Steven Van Roekel
Federal Chief Information
Officer
94. See the best zipcodes in which to
See the best zipcodes in which to
advertise based on industry
advertise based on industry
performance in your region
performance in your region
95.
96.
97.
98. “Market research and analysis is
critical for the success of any small
business owner or entrepreneur.
Tools like SizeUp deliver data right
to the fingertips of business
owners to help make smart
decisions and have the greatest
opportunity to
start, grow, compete and succeed.
In today’s challenging economic
environment where small
businesses create nearly all net
new jobs in the U.S., help for small
businesses is more important than
ever before.”
- Karen Mills, SBA Administrator
136. 4 Solutions for EDOs to Leverage the Internet to increase the organization’s value
Foster Economic
Development
1.
2.
3.
4.
5.
Grow Local
Businesses
Foster economic development
Leverage Social
Maximize
Leverage social networks
Networks
Your
Grow local businesses
Website
Influence policy
Visibility
Expand members website visibility
140. Embracing the opportunity of the
Internet is about welcoming
innovation and challenging
orthodoxies… so now it’s time to
talk about those things
141. Innovation
/in-uh-vey-shuhn/
Noun
1. the creation of value for customers that
either meets new/undiscovered needs or
serves old needs in new ways.
2. something newly introduced, such as a new
method or device such as more effective
products, processes, services, technologies,
or ideas that are readily available to
markets, governments, and society.
Synonyms: revolution – modernization – improvement- advance
146. It’s not about ideas
It’s about making
ideas happen.
It’s the challenge
of adoption &
implementation
147. Orthodoxies
/(ôrth-dks)uhn/
Noun
1. Custom, practices, or belief.
2. Adherence to accepted norms, more specifically
to creeds, especially in religion.
3. Unstated assumptions that go unquestioned.
Entrenched “wisdom” that no one thinks to
change.
4. from Greek orthos ("right", "true", "straight") +
doxa ("opinion" or "belief", related to dokein, "to
think”)
Synonyms: unoriginal – conventional – traditional - faith
149. “All of us are prisoners, to one
degree or another, of our
experience.”
- CK Prahalad and GaryHamel
Competing for the Future
150. Different orthodoxies
• Internal
– Embedded in company culture.
– Hardest to change.
– Previously defined company success.
– Ford Motor: don’t ask for help, only discuss good news
• External
– What markets and industries believe.
– This makes them vulnerable to outside disruption.
– Southwest: no hub-and-spoke. Customer service.
Concept from: “Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation by Bansi Nagji and Helen Walters
151. How to innovate & challenge orthodoxies
1. Be open minded and intentional about challenging
orthodoxies. (New and younger people are best at
this)
2. Ask “Why not?” regularly. Don’t just find the
problem. Find the solution.
3. Look outside your industry market.
4. Be a credible heretic. Acknowledge why there is an
orthodoxy and then challenge it in a positive way.
Also, orthodoxies only change from the top down.
5. Recognize innovators. Rewarding them for their
work. Reward their effort if they fail.
Concept from: “Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation by Bansi Nagji and Helen Walters
152. OK, but really, how do you do it?
For each orthodoxy:
• Why does it exist?
• Why is it hard to eradicate?
• What cases or examples (from any industry)
show us a different way?
• What could it look like if you flipped it?
161. The moment when you are ready to
quit is usually the moment right before
the miracle happens.
Don’t give up.
Try new things.
Make mistakes.
Suffer public failures.
Emerge on the other side
with success.
162. • Michael Jordan – Cut from H.S. basketball team locked himself in his
room and cried.
• The Beatles – rejected by Decca Recording Studios who said “we don’t
like their sound” “They have no future in show business.”
• Steve Jobs – at 30 was devastated and depressed because he was kicked
out of the company he founded.
• Walt Disney – fired from newspaper for “lacking imagination” and
“having no original ideas”
• Oprah Winfrey – demoted from her job as news anchor because she
“wasn’t fit for television”
• Albert Einstein – couldn’t speak until almost 4, his teachers said he
would never amount to much.
• Henry Ford – 1-1/2 years after starting first venture to build a motor car
the venture was dissolved because stockholders didn’t have confidence.
• Richard Branson – student magazine failed after he dropped out of
school to start it so he started mail order music which enabled him to
open Virgin Music store.
• J.K. Rowling – Harry Potter books rejected my numerous publishers for
reasons like 'it was far too long for a children's book' or because
'children books never make any money'. BTW: when she started she was
a divorced single mum on welfare.
If you’ve never failed you’ve never tried anything new
167. “Only those that risk going
too far can possibly find
out how far one can go.”
- T.S. Elliot
168.
169. How the Internet has Changed
Economic Development and How
You Can Benefit
Russell Riblett
Director of Sales
rriblett@gisplanning.com
GISplanning.com ZoomProspector.com SizeUp.com
Editor's Notes
What these economic developers don’t realize is that because they don’t give the information out, they aren’t going to get called at all. Instead of adding value to companies these economic developers are hindering economic growth in their communities.
Websites were againrated the most effective marketing strategy in 2011, with 82% rating it as effective. followed by…
EDOs gave their highest budget allocations to websites. While this position was not a change from the last survey, the actual percentage of the budget given to websites has risen slightly.
Business is about relationships. Linkedin enables our client to see their relationships with employees at the target company. In the case of General Atomics, I have two connections to individuals at the firm.
The Dept. of Commerce was looking for online solutions to create jobs, support businesses, and grow the US economy. So this spring, they issued a challenge to developers to build applications that would support American businesses in innovative ways.
The DOC enlisted the help of some of the foremost experts in the Internet and businesses to find the best solutions. These people included: Vint Cerf, Chief Internet Evangelist at Google. He actually did help invent the Internet. Tim O’Reilly, Founder and CEO of O’Reilly Media, and the person who invented the term Web 2.0Sheryl Sandberg, COO of Facebook, and one of the most powerful women executives in Silicon Valley.Vivek Kundra, VP of emerging markets at Saleforce.com, the company that invented software as a service, John Bryson, Secretary of State, andSteven Van Roekel, Federal Chief Information Officer.
The first place winner is SizeUp. In the words of the Department of Commerce, SizeUp “provides a comprehensive overview to small- and medium-sized business about their competitiveness and where to find resources to improve. This will improve the success of small businesses so they can prosper and create new jobs.”
The first place winner is SizeUp. In the words of the Department of Commerce, SizeUp “provides a comprehensive overview to small- and medium-sized business about their competitiveness and where to find resources to improve. This will improve the success of small businesses so they can prosper and create new jobs.”