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SHERLOCK HOLMES
WHAT IS THIS GUY FAMOUS FOR? 
Sherlock Holmes is a fictional detective created by Scottish 
author and physician Sir Arthur Conan Doyle. A London-based 
"consulting detective" whose abilities border on the fantastic, 
Holmes is famous for his astute logical reasoning, his ability to 
adopt almost any disguise, and his use of forensic science to 
solve difficult cases. 
INVESTIGATOR
INVESTIGATION BEGINS. 
TIME TO BE SHERLOCK HOLMES FOR AP!
WHAT IS HAPPENING IN AP?
ARE YOU AWARE?
10 of the Best Volunteer Abroad Organizations
LET’s GO INTO DETAILS!
EXTERNAL SEGMENT 
SCHOOLS/ 
UNIVERSITIES 
= 
STUDENTS 
GOVERNMENT
EMPATHY MAP
WHAT IS IT?
EXTERNAL SEGMENT 
What are 
generation X & Y’s 
expectations to want 
products and 
services? 
What 
are the major 
current concerns 
of young people 
in Asia? 
What is 
the relevance of 
student exchange 
programmes in the 
minds of students 
in AP? 
What are the 
ambitions of 
young people in 
Asia? 
What are the 
current social issues 
hampering our 
society? 
What are 
government, 
companies, 
universities moving 
towards?
INTERNAL SEGMENT 
LCs MCs
INTERNAL SEGMENT 
How is LDM 
currently being 
implemented? 
How do we package 
our product currently 
in AP? 
Is the way we 
package the product in 
AP relevant? 
What’s 
the difference 
between the current 
customer flow and 
ideal customer 
flow?
Timing 
7:30 - 8:30 : Research 
8:30 - 9:30: Dinner 
9:30 - 10:00: GD and compile into PPT 
10:00 - 10:30: Presentation + Check out
PLEASE SEND YOUR PRESENTATIONS AT 
anup.mohan@aiesec.net
DINNER :)
PRESENTATIONS
AP Summit: Sherlock Holmes

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AP Summit: Sherlock Holmes

  • 2. WHAT IS THIS GUY FAMOUS FOR? Sherlock Holmes is a fictional detective created by Scottish author and physician Sir Arthur Conan Doyle. A London-based "consulting detective" whose abilities border on the fantastic, Holmes is famous for his astute logical reasoning, his ability to adopt almost any disguise, and his use of forensic science to solve difficult cases. INVESTIGATOR
  • 3.
  • 4.
  • 5. INVESTIGATION BEGINS. TIME TO BE SHERLOCK HOLMES FOR AP!
  • 8.
  • 9. 10 of the Best Volunteer Abroad Organizations
  • 10. LET’s GO INTO DETAILS!
  • 11.
  • 12.
  • 13. EXTERNAL SEGMENT SCHOOLS/ UNIVERSITIES = STUDENTS GOVERNMENT
  • 16.
  • 17. EXTERNAL SEGMENT What are generation X & Y’s expectations to want products and services? What are the major current concerns of young people in Asia? What is the relevance of student exchange programmes in the minds of students in AP? What are the ambitions of young people in Asia? What are the current social issues hampering our society? What are government, companies, universities moving towards?
  • 19. INTERNAL SEGMENT How is LDM currently being implemented? How do we package our product currently in AP? Is the way we package the product in AP relevant? What’s the difference between the current customer flow and ideal customer flow?
  • 20. Timing 7:30 - 8:30 : Research 8:30 - 9:30: Dinner 9:30 - 10:00: GD and compile into PPT 10:00 - 10:30: Presentation + Check out
  • 21. PLEASE SEND YOUR PRESENTATIONS AT anup.mohan@aiesec.net
  • 22.
  • 23.
  • 24.