Yamaha

1. TECHNICAL SEMINAR
YAMAHA
SUBMITTED BY
RENGA JEYARAM S
953219114024

2. CONTENTS
 COMPANY DETAILS
 VISION STATEMENT
 YAMAHA PRODUCTS
 SOURCE OF PROMOTION
 EMERGING MARKETS
 COMPETITORS
 SWOT ANALYSIS
 CSR

3. COMPANY DETAILS
TYPE
 FOUNDED ON
 HEADQUARTERS
 CEO
 NO OF EMPLOYEES
PUBLIC
 OCT 12,1887
 IWATA SHIZUAKA,JAPAN
 GENICHI KAWAKAMI
 52,000

4. VISION STATEMENT
Establishing "YAMAHA" as the "exclusive and trusted brand" of
customers by "creating kando"(touching their hearts)
Yamaha Motor strives to realize peoples dreams with ingenuity and
passion, and to always be a company people look to for the next
exciting product or concept that provides exceptional value and deep
satisfaction

5. YAMAHA LOGO

6. INTERTESTING FACTS
Yamaha to export sports bike to Japan from India.
First in the history of Indian 2 wheeler market
First shipment of 300 motorcycle with 150cc
Yamaha to make Worlds cheapest bike
Called as nono of motorcycles
Price around Rs 27000

7. FINANCIAL HIGHLIGHTS
Revenue US$ 15.9 billion
Operating Income US$189.3 million
Net Income US$225.5 million
Market share of 3% in motor cycles and 16% in scooters
Company sales Increased by 13.2% for the year January 2013

8. YAMAHA PRODUCTS
Motorcycles
Sports bikes
Commuter vehicles including scooters
Recreational Vehicles- All terrain vehicles and snowmobiles
Boats-Powerboats, sail boats, utility boats and custom boats
Marine Engines-Outboard motors, electric marine motors, marine deisel
engines
Electric bicycles
Automobiles Engines
Golf cars

9. OTHER YAMAHA PRODUCTS SOLD IN
INDIA
Musical Instruments
Piano's , keyboards
Guitar's , Drums
Electronic and Entertainment Instruments
Speaker systems
Headphones
Blue ray players
AV receivers and amplifiers

10. AMBASSADOR'S OF YAMAHA
JOHN ABHRAHAM
DEEPIKA PADUKONE

11. REASONS FOR FAILURE OF YAMAHA
RD-350
Very less fuel efficiency
-Around 13km per liter
More pollution
-2 stroke engine
-Dual silencer

12. YAMAHA RX 100

13. RX 100 HISTORY
First bike launched in the year 1985
First lightweight motorbike in India
100 cc bike
2 stroke engine
Tough competitor for other biking giants

14. SOURCES OF PROMOTION
Television advertisements
Newspaper advertisements
Movies
Uses of their Sports bikes
Celebrities

15. EMERGING MARKETS
Yamaha is now concentrating on tapping rural markets for larger sales
The two wheeler industry in India registered a de-growth of –0.2%
January-April 2013 while Yamaha registered a 22% growth rate.

16. COMPETITORS
HERO
HONDA
BAJAJ
KTM
TVS
SUZUKI

17. SWOT ANALYSIS
STRENGTHS
Excellent branding, advertising
Yamaha Motor Corporation has over 39,000 employees
Produces long lasting products
Well established and trusted
WEAKNESS
Yamaha has narrow product line in Indian market
Lesser fuel efficiency

18. OPPORTUNITIES
Products are cheaper than Honda
Growing demand in the market
Innovative products
Banks are willing to give motorcycles credits
THREATS
Increasing number of players in the market
Raising raw materials costs
Lower reselling value than Honda

19. CSR
Reduction of co2 emission from manufacturing processes
Adopted 3R Concept ( Recycling, Reusing and Reducing )
Beach clean up
-600 employees , family members, and intertested persons
participated in the event 2012.

20. MARKETING
STRATEGY

21. THANK YOU