The document argues that treating all employees as equals is ineffective and that high performers should be treated differently in order to retain their talent. It claims that while standards make processes easier by treating people as interchangeable, individuals have different levels of performance. To keep high performers engaged, companies must move away from treating all employees the same and instead meet high performers' unique needs, celebrate their greatness, and treat them special in order to admit failure of one-size-fits-all approaches and retain top talent.