The document discusses conventions of film trailers. It states that teaser trailers typically include titles with production details at the beginning and actor names at the end. Sound commonly includes voiceovers or mood music. Editing uses quick cuts between clips or fades between shots. Camerawork focuses on close-ups, long shots, and extreme long shots. Teaser trailers aim to entice audiences and manipulate them into seeing the film by injecting information, though audiences can interpret the information differently.

1. Conventions
of Film
Trailers

2. Titles
• Every film trailer includes a variety
of titles. One of these titles is a
disclaimer which displays which
audience the film is suitable for.
This has to be shown at the
beginning of the teaser trailer so
that no one who in unsuitable will
watch it.
• Another set of titles that are
included are the producers and
distributors of the film. An Example
of this can be seen in the teaser
trailer for the film ‘Inception’ as the
picture to the left shows. These
need to be included because the
studio needs some credit and it
also promotes the company to the
audience.

3. Titles
• Other titles include the director of
the film and the actors in the film.
From the photo on the right you
can see an example from the film
‘Red’. This is important because
It can attract the audience as
some people prefer certain
actors or directors. As Bruce
Willis is a famous actor he may
have an established fan base
which will be attracted to see this
film.
• As well as this, an important part
of a teaser trailer is that it tells
the audience when the film will
be coming out as this is the point
of a teaser trailer.

4. Order of Titles
• All teaser trailers seem to have a similar sequence of titles.
• The Disclaimer and the Production titles tend to come at the
beginning of the teaser trailer. This could be because the audience
is not as interested in these titles.
• Therefore the actors names normally come in the second half of the
teaser trailer because it will make the audience wait for them to
appear. As well as this, it makes It easier to remember as they will
be the last thing in the audiences mind.
• The last title to be shown is when the film that the teaser trailer is
advertising is too come out. This is because it will make the
audience watch the whole trailer as they want to know when it is
going to be released in cinemas. As well as this, it leaves it on sort
of a cliff-hanger because the audience has to wait till then to see
what happens in the film.
•
However there are exceptions to this such as ‘Iron Man 3’ and ‘Star
Trek Into Darkness’ whose teaser trailers do not use hardly any

5. Sound
• One popular sound choice in teaser trailers is a
voiceover. This voiceover can come from a character in
the film or an extra person who speaks over the top of
everything in the trailer. Examples of a character voice
over can be seen in the trailers for ‘Don Jon’ and ‘The
Wolf of Wall Street’. This appeals to an audience
because it helps an audience get to know more about a
character before even viewing the audience.
• Other choices for sound tend to be parallel mood music
which helps provoke emotion in the audience. The music
can be used for either tension such as in the ‘Iron Man 3’
trailer or for sadness such as ‘The Notebook’ trailer. This
music helps guide the narrative along in a trailer seeing
as the trailer doesn’t give much of the plot away.

6. Editing
• Teaser trailers tend use short clips of different parts of
the film to entice the audience. This means that the most
common type of editing used in a teaser trailer is a cut
between different shots. This sort of editing can be seen
in the teaser trailer for ‘Iron Man 3’. However these quick
cuts tend to be transitioned used a fade to black because
this helps it to flow. It can be
used in all sorts of films
such as romantic films
as trailers such as ‘The
Great Gatsby’ use it to.
This is the easiest editing
to use because it fits lots
of clips into a short time.

7. Editing
• Another popular choice of editing in teaser trailers is a
fade This sort of editing can be seen in the ‘Star Trek into
Darkness’ trailer. However this editing tends to be used in
calmer moments of trailers, or romantic trailers because
the fade makes the trailer smooth and calm or in a
romantic trailer dream like
especially when using a
fade to white. Therefore
this is a popular choice
of editing in teaser trailers.

8. Camerawork
• There is a variety of
camerawork used in teaser
trailers as the camerawork
is just from shots from the
film. However the most
common type of
camerawork used is close
ups to show emotion, long
shots to show dramatic
scenes and extreme long
shots to show location.
This are typically used
because they help with
narrative in the trailer when
there is not a lot of time to
explain what is happening.

9. Applying theories
• If you believe in the hypodermic needle theory then
Teaser Trailers tend to follow this because the producers
and directors are ‘injecting’ the audience with information
in a way that will manipulate them into seeing the film.
• However some audiences will take the information from
the trailer and interpret it in their own way and therefore
following the audience reception theory. For example,
those who disagree with the footage and are not
persuaded to see the film are a negotiated audience,
however those who are persuaded are a dominant
audience.

10. Applying theories
• If you believe in the hypodermic needle theory then
Teaser Trailers tend to follow this because the producers
and directors are ‘injecting’ the audience with information
in a way that will manipulate them into seeing the film.
• However some audiences will take the information from
the trailer and interpret it in their own way and therefore
following the audience reception theory. For example,
those who disagree with the footage and are not
persuaded to see the film are a negotiated audience,
however those who are persuaded are a dominant
audience.