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Question 2
- 1. How effective isthe combination of your main product and ancillary texts? Natalie Kidd
- 2. Available Ancillaries: • Audiosynergy (less effective) • Sound bites (no dialogue in film so this ancillary would be very ineffective Radio Advert • Enabled visual synergy • Photos from the film can be used • Allows written representation of film Film Magazine Review • Enabled visual synergy • Photos from the film • Allows symbolic/metaphorical representation of film Film Poster CHOSE N CHOSE N
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- 5. Synergy in all products Main actress, Beth,shown Use of the names of the creators/director tied to film Bold title, clearly seen Reference to the coming of age genre Feeling of isolation and loneliness Water imagery
- 6. Main actress, Beth,shown I thought that this feature was very effective, because it made the link between our ancillaries and product very clear. It was more effective because our product has only one recognisable character, so she becomes a very strong image of the product. This means that through her featuring in our product and ancillaries, it will be more obvious it is Adolescence. Not only do we use the same character, but images from the same scene, which meant the mise-en-scene of the setting and the codes of dress are also the same. The camel light brown of the coat stands out from the scene without being obnoxious. This setting and code of dress represent out character well, in all of the products. Showing her as a normal teenager, but with the striking coral lips and bleach blond hair that makes her stand out as an individual. This interesting presentation in all of the products makes the audience want to find out more and get involved in the film and the story itself. Images from the same scene, becomes recognisable as from the film Same coat/clothes, striking lip colour and bright blonde hair becomes iconographic of the film Only actress so she acts as the ‘face’ of the film
- 7. Reference to thecoming of age genre Themes in film, (drugs, alcohol, sex), a teenage protagonist, party setting ‘reminiscence of my youth’ on poster ‘coming of age short film’ in magazine This aspect makes the combination of our main product and our ancillaries very effective. All of the factors that give reference to the coming of age genre will appeal to the target audience of the film, teenagers and young adults, which we want our film to attract. The synergy of branding all related products with the coming of age genre shows straight away that this is the sort of film they will be interested it, this makes our magazine more effective as they are more likely to read on and in turn watch the film. The poster also makes the viewer, if they like the elements the poster shows, want to watch the film. These elements chosen effectively display the youth and enigma that run throughout our film.
- 8. Feeling of Isolationand Loneliness Poster has girl looking away, not at viewer, disconnects her from the viewer and isolates the character No other character in the poster Shots in the beach scene show tiny girl alone in vast landscape Studio shots just of the girl disconnect her from the party scene and isolate her No other main character in film Picture chosen as main image in magazine has girl on her own, as if looking for something, alone in vast setting As this was a large feature of our main production, it was important for this to carry through to our ancillaries. The way we showed this was through framing. In the poster we disconnected the character from the viewer by having her eyes not being seen. The eyes are an important feature of connection between the audience and the viewer so removing this connection creates a feeling of isolation and loneliness. To make this even more effective, in the feature image in the magazine the eyes cannot be seen either, as well as the vast background making the girl seem lonely and insignificant. Naturally, these ideas stemmed from our product, which mainly used cinematography to make our character isolated.
- 9. Bold title Abold title enables the viewer to straight away recognise the following poster or article or film is to do with that short film The title gives an impression of the film straight away, showing it is a film about Adolescence, which will capture the target audience straight away NEGATIVE SYNERGY: All of the fonts are different (it helps they are similar) which makes less of a connection between the films, if the same font was used on everything then this would become recognisable and synonymous with the film, next time I would ensure the font were the same
- 10. Use of thenames of the creators/director tied to film ‘Natalie Kidd has already plans for her next short film, also working in collaboration with Bethany Eves’ The magazine not only using the names but advertises a more personal interaction with the people, after reading this they would feel more involved in the film and want to watch it more As this is placed under the title it is the second thing read so is noticeable Not only does it act as an identifying feature of the film it could also draw from the audience of people that have watched their previous films As this is placed as the first thing in the credit right at the end of the film it stays memorable, meaning people are more likely to have the ability to talk about the film and promote it through word of mouth This is less effective if the filmmakers don’t have a reputation already, but it helps in getting the names known and creating a reputation
- 11. Water imagery Thewater imagery is a unique feature of our short film Acts as an individual branding and identification point Even the blue writing on the poster is inspired by the colour connected strongly with water The water imagery was the key signifying feature that our film took an experimental style. It was effective that the water imagery was featured in the main product as well as the ancillaries as this meant that our film was advertised and branded as an experimental film using the water imagery. The magazine tagline, underneath the title, even described it as a ‘new experimental coming of age short film’ and featured a shot from the beach scene, which even though didn’t use the water as abstract imagery as it was used in the party scene, still helps to build up the use of water in our film. This feature was important and effective as it was a unique aspect of our film, that would draw on an curious audience, and especially an audience that likes the experimental style of film.
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- 13. Five star rating The use of the ratings on both of the ancillaries fortifies that it must be true It shows the film is worth seeing so is effective Easy to see at a glance rather than reading the whole article Well recognised rating system
- 14. Critical Acclamation Showsthe film is talked about, making people want to watch it so they feel socially included, using the film for personal relationships (Blumler and Katz 1974) Proves it is a quality film Use of awards on both ancillaries solidifies this idea ‘due to be nominated in the Best Short Film category at the BFI film festival’