This document discusses how businesses can use Instagram effectively. It begins by providing statistics on Instagram's large user base and how visual content is processed faster than text. It then outlines tools for businesses like business profiles, insights, and promoting posts. It emphasizes using creative content like photos, videos, and stories. Stories in particular are highlighted as a way to launch sales, tutorials, and behind-the-scenes content. The document also discusses how shopping on Instagram can inspire purchases and allow shopping without leaving the app. It concludes by recommending businesses stand out with ads and providing additional resources.

1. Instagram & Business: Inspiration to Action

2. Jennifer Corcoran
My Super Connector
Croydon / London

3. My Journey with Enterprise Nation

5. SOLUTIONS FOR
PEOPLE & BUSINESSES

6. OUR GLOBAL
COMMUNITY
Source: Instagram Data. Feb & Mar 2017, Global
80%
OUTSIDE
THE US
2M ACTIVE
ADVERTISERS
800M
ACTIVES
500M
DAILY
25M
BUSINESSES
300M DAILY
ON STORIES

7. WHY DO PEOPLE COME TO
INSTAGRAM?

8. Visuals are
THE Universal Language

9. The Human Brain Processes visuals
60,000 times faster
than words

10. PEOPLE SPEND
5X LONGER LOOKING AT VIDEO
THAN STATIC IMAGES

11. CONNECT
WITH THE
THINGS
THEY CARE
ABOUT

12. 80% 60%
SAY THEY LEARN
ABOUT
PRODUCTS AND
SERVICES ON THE
PLATFORM2
FOLLOW
A BUSINESS1
Sources: 1. Instagram Internal Data, March 2017. 2 Instagram data Mar 2017.
BUSINESSES ARE
AT THE HEART
OF THE
INSTAGRAM
COMMUNITY

13. 75% PEOPLE Search, Share & Shop
After being inspired by a post
INSTAGRAM INSPIRES ACTION

14. IN THIS PRESENTATION, YOU’LL LEARN HOW TO:
SWITCH TO
A BUSINESS
PROFILE
CREATE
AN
INSTAGRAM
STORY
CREATE
AN
INSTAGRAM
SHOP

15. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
SHOPPING ON
INSTAGRAM
STAND OUT
WITH ADS
Best Practices

16. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
SHOPPING ON
INSTAGRAM
STAND OUT
WITH ADS
Best Practices

17. THREE tools at your Fingertips
BUSINESS
PROFILE
INSIGHTS PROMOTE

18. BENEFITS OF A BUSINESS PROFILE

19. BENEFITS OF INSIGHTS

20. “We’d always thought the majority of our
audience was female…
The insights in Instagram Business Tools have
shown us 21% of our followers are in fact
male.” Jack Rogers, Head of Marketing, Grabble

21. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
SHOPPING ON
INSTAGRAM
STAND OUT
WITH ADS
Best Practices

22. GET CREATIVE WITH
WHAT YOU HAVE
• Use your mobile phone to take
photos and videos
• Use natural light to make
products pop

23. DIVERSIFY YOUR
CONTENT
• People like to see new and different
things every day so mix things up
• Use photo, video, multi post
and Stories to share variations
of your business

24. VIDEO IS THE NEW PHOTO
82%
OF CONSUMER INTERNET
TRAFFIC WILL BE VIDEO BY
2021
Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, September 2017

25. Boomerang Hyperlapsee
PLAY AROUND WITH CREATIVE APPS

26. www.mysuperconnector.co.uk

27. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
SHOPPING ON
INSTAGRAM
STAND OUT
WITH ADS
Best Practices

28. GET creative with INSTAGRAM stories
Boomerang @ Mentions Stickers

29. @inspiralized @riflepaperco @livefashionable
BUSINESSES + STORIES
1/3of most viewed
Stories are
from businesses
1/5stories on
Instagram gets a
direct message

30. LAUNCHES TUTORIALSSALES
& PROMOS
EXCLUSIVES BEHIND
THE SCENES
USE Stories in different ways
modanisa
Learn
More
hm
Learn
More

31. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
STAND OUT
WITH ADS
Best Practices
SHOPPING ON
INSTAGRAM

32. THE WAY WE SHOP IS
CHANGING

33. Source: eMarketer, US Mobile StatPack, January 2017
SHOPPING = MOBILE
DIGITAL
SHOPPERS —
ARE —
MOBILE
SHOPPERS
88.5%
DIGITAL BUYERS
— ARE —
MOBILE BUYERS
77.2%
OF ALL US
RETAIL
SALES
INFLUENCED
BY MOBILE
1/3

34. BUSINESSES SHOULD PRIORITISE THEIR CUSTOMERS
MOBILE PERSONALISATION CONVENIENCE EXPERIENCE

35. ¯
Consider the shopping experience

36. ¯
SPACETOSHOP

37. ¯
ENCOURAGE
DISCOVERY SPARKINTEREST

38. INSTAGRAM IS MORE
LIKELY TO BE USED FOR
DISCOVERY AND
PURCHASE
INSPIRATION
Source: Instagram commissioned research through Kantar, US November/December 2016.

39. ¯
INTENTTOBUY MAKEAPURCHASE

40. ALLOW PEOPLE TO EXPLORE
WITHOUT LEAVING
INSTAGRAM
© My Super Connector 2018

41. GETTING
STARTED
CREATIVE TIPS INSTAGRAM
STORIES
SHOPPING ON
INSTAGRAM
STAND OUT
WITH ADS
Best Practices

42. PROMOTE DIRECTLY FROM
INSTAGRAM

43. ADS IN INSTAGRAM
STORIES

44. GET
STARTED
PLAY
& CREATE
TRY
INSTAGRAM
STORIES
TRY
INSTAGRAM
SHOPPING
STAND OUT
WITH ADS
WHAT’S NEXT?

45. NEED MORE HELP?
business.instagram.com
NEED INSPIRATION?
@InstagramForBusiness

46. Thank you!
© My Super Connector 2018
www.linkedin.com/in/jennifercorcoran1
www.superconnector.co.uk
jennifer@mysuperconnector.co.uk
My Super Connector
@SuperConnector