Andrew Goodwin believed that music videos differ from films and novels in that the artist is both the narrator and character. In music videos, the artist looks directly at the camera to create a sense of performance and interaction with the audience. The document then discusses five aspects of music videos: 1) Lyrics are matched with visuals, 2) Genre characteristics like baggy clothes and dancing are shown, 3) People are presented in certain ways, 4) Artists are presented how the record label wants for marketing, and 5) Narratives are often fragmented, jumping between scenes.

1. Andrew Goodwin

2. Andrew Goodwin believed that videos like pop
have a different approach of making videos
compare to films and novels. In pop videos the
artist is usually both the narrator and the
character. In films and other videos other than
music it is not the norm for the character to look
directly at the camera however in music videos
the artist does this so that they feel as though
they are performing and have an interaction
with the audience.

3. 5 aspects

4. Lyrics and visual
This is when the words of the song is matched with what you are watching. In the
song ‘jump’ by kriss kross. They sing the line ‘kriss kross will make you jump,jump. In
the video u see people jumping.

5. Genre characteristics
- Baggy clothes
- Cars
- Dancing

6. Notions of looking
The is the way people are presented in the video. Women may be presented
as an object and men as rich and wealthy. In this video the boys are seen as
cool and a role model, people want to copy their style and dancing.
Baggy jeans and glasses were cool back in those days.

7. Label aspects
Sometimes the way the artist is presented is totally up to the record label.
They believe if the artist is presented in a certain way they will gain a wider
audience, which means more money. These boys are presented as cool. This
is important as they are young. The younger audience may aspire to be like
them.

8. Narrative based
Narratives can either be fragmented or linear.
Most videos tend to be fragmented.
this video is fragmented. It jumps from many
different points at each verse and the chorus.