The document discusses how a media product used and developed conventions of the R&B genre while also challenging some conventions to make the product unique. Some conventions that were used included showing skin, directly addressing the audience, and using luxurious locations. However, the most significant way conventions were challenged was through the narrative - rather than having a happy ending, the female lead dies, subverting audience expectations. This twist positioned the artist as different from typical R&B artists and leaves the audience anticipating the artist's next moves.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?