The document analyzes film trailers, magazines, and posters to understand conventions used in these media. It describes conventions found, such as using fast shots and dark scenes to build suspense in trailers. For magazines, it notes the main film image is typically at the bottom meeting the title. Posters usually have a clear title at top and image of victim/villain, with dark colors and effects adding to scare factor. The document examines real products to develop an understanding of standard forms and challenge conventions in the media product it aims to create.