Intro to conventions of the two ancillary tasks for G324

1. Ancillary Tasks
Digi Pack
Magazine Adverts Conventions
Examples

2. Digi Pack
 What do you expect to see on a
digi pack ?(CD case)

3. Digi Packs
 The name of the Artist
 The name of the Album
 Tracklisting (include bonus
extra's such as 'behind the
scenes' and/or 'making of'
features)
 Record Label branding
 Pictures of the band
members or relevant visual
imagery to sell the song
and they are often
manipulated in some way
 Price
 Website
 Credits
 Recording information,
producer, where it was
recorded and when
 Who wrote the songs
 Logo
 Barcode
 DVD logo
 CD logo

4. Student Examples
 Turning Days
 Bullet for My
Valentine
 Mumford and
Son
 The Summer
Set
 Mumma Ra
 Artic Monkeys
 Example
 Regina Skeptor
 The XX
 Rusted Root
 Noah and the Whale
 Daughter
 The Hush Sound
 Mumford and Son

5. Magazine Adverts
 Get the customers attention. Obviously this is the purpose of the advertisement
in the first place and therefore is vital to the production of advertisement.
Audience attention can be grabbed through a catchy, bold title, graphic or logo,
presenting the brand image.
 Use Colour. Colour makes the advertisement stand out over black and white
adverts, and looks professionally finished and expensive. This can also grab
attention as bright colours will be eye-catching and draw a passing audience in.
 Make the pitch simple, yet precise. The advertisement should not be overfilled
with information as the audience will loose interest. An audience will only look
at an advert for between ten - fifteen seconds. Include the band and album
name, as well as the release date, a list of tracks is not needed on an advert.
 Make it easy for the customer to reach and order the product. Make the
product accessible, include release date of album/CD in a bold, easy to read font.
Add website, e-mail address of band and where the product can be bought from,
E.G HMV.

6. Examples

7. Examples

8. Examples

9. Examples
 Andrew Hone
 Kanye West
 Marina & the Diamonds
 Katy Perry
 Otis Redding
 The Buggles
 Viva Brothers
 The Hush Sound