Axillary Tasks
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The document discusses various aspects of marketing music, including digipacks, websites, magazine adverts, and conventions. It provides examples of bands and describes key elements that should be included on digipacks (tracklisting, pictures, credits), websites (links, photos, videos, navigation), and magazine adverts (catchy design, release date, where to buy). Students are assigned a task to research examples of these marketing materials and analyze their effectiveness.
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Ancillary texts 2016
This document provides examples and guidance on various promotional materials for music artists, including digipacks, websites, magazine advertisements, and conventions. For digipacks, it lists common elements like the artist and album names, tracklisting, label branding, photos, price, and credits. For websites, it suggests including the band logo, navigation links, photos or videos, and advertisements. For magazine ads, it emphasizes grabbing attention through bold titles and colors, keeping the pitch simple, and including purchase details. Student examples are also provided for different promotional material types.
Axillary tasks 2015
This document provides examples and guidelines for various marketing materials used to promote music artists and albums, including digipacks, websites, and magazine advertisements. It discusses the key elements that should be included in digipacks like the artist and album name, tracklisting, label branding, and imagery. For websites, it recommends including a prominent logo, main photo or video, easy navigation links, and advertisements. Finally, it advises that magazine ads should grab attention with bold graphics, use color, keep the pitch simple, and make it easy for customers to access and order the product. Students are asked to analyze examples of these materials and provide feedback on how effective they are and how they link marketing tasks together.
Axillary tasks
This document provides examples and guidelines for various promotional materials used by musicians, including digipacks, websites, magazine advertisements, and conventions.
For digipacks, it lists the typical information included like the artist name, album title, tracklisting, label branding, photos, price, and credits. Examples of artists are provided.
Web site guidelines suggest including the band logo, navigation links, a large featured image or video, minimalist design, and content focused on a new release. Example artist sites are listed.
Tips for magazine advertisements emphasize grabbing attention through bold graphics, using color, keeping the pitch simple but precise, and making it easy for customers to order the product. Example artists using ads are
Axillary tasks
The document provides examples and conventions for different types of promotional materials for music albums, including digi packs, websites, and magazine adverts. For digi packs, it lists common information found on them such as the artist name, album name, tracklisting, and pictures. For websites, it outlines typical design elements like the band logo, navigation links, photos/videos, and information focused on new releases. Regarding magazine adverts, it emphasizes the importance of grabbing attention through bold graphics and colors while keeping the pitch simple with key details like the band, album, and release date. Student examples of bands are also provided.
TANR-WINDOW
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Build a marketable cd
A band that is performing locally and gaining fans online is considering releasing a music album or CD. The summary recommends starting with a small project by focusing on a few songs that have good audio quality, rather than a large Nashville-level production. It also stresses the importance of creating CD artwork that attracts the band's target audience.
PowerPoint
DigiPaks are a type of CD packaging made from cardstock or heavy paper that can fold open like a book. They typically contain the CD in a plastic tray attached to the paper packaging. Digipaks were created by MeadWestvaco to provide more design flexibility than traditional jewel cases. While aesthetically appealing, digipaks are more prone to damage over time as the paper materials can rip and the plastic trays are more likely to break than the hard plastic of jewel cases. The front cover must be eye-catching to attract buyers' attention and promote the artist.
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Ancillary texts 2016
This document provides examples and guidance on various promotional materials for music artists, including digipacks, websites, magazine advertisements, and conventions. For digipacks, it lists common elements like the artist and album names, tracklisting, label branding, photos, price, and credits. For websites, it suggests including the band logo, navigation links, photos or videos, and advertisements. For magazine ads, it emphasizes grabbing attention through bold titles and colors, keeping the pitch simple, and including purchase details. Student examples are also provided for different promotional material types.
Axillary tasks 2015
This document provides examples and guidelines for various marketing materials used to promote music artists and albums, including digipacks, websites, and magazine advertisements. It discusses the key elements that should be included in digipacks like the artist and album name, tracklisting, label branding, and imagery. For websites, it recommends including a prominent logo, main photo or video, easy navigation links, and advertisements. Finally, it advises that magazine ads should grab attention with bold graphics, use color, keep the pitch simple, and make it easy for customers to access and order the product. Students are asked to analyze examples of these materials and provide feedback on how effective they are and how they link marketing tasks together.
Axillary tasks
This document provides examples and guidelines for various promotional materials used by musicians, including digipacks, websites, magazine advertisements, and conventions.
For digipacks, it lists the typical information included like the artist name, album title, tracklisting, label branding, photos, price, and credits. Examples of artists are provided.
Web site guidelines suggest including the band logo, navigation links, a large featured image or video, minimalist design, and content focused on a new release. Example artist sites are listed.
Tips for magazine advertisements emphasize grabbing attention through bold graphics, using color, keeping the pitch simple but precise, and making it easy for customers to order the product. Example artists using ads are
Axillary tasks
The document provides examples and conventions for different types of promotional materials for music albums, including digi packs, websites, and magazine adverts. For digi packs, it lists common information found on them such as the artist name, album name, tracklisting, and pictures. For websites, it outlines typical design elements like the band logo, navigation links, photos/videos, and information focused on new releases. Regarding magazine adverts, it emphasizes the importance of grabbing attention through bold graphics and colors while keeping the pitch simple with key details like the band, album, and release date. Student examples of bands are also provided.
TANR-WINDOW
The document provides recommendations for window displays at Twice As Nice Resale of Denton. It suggests creating unique, seasonal displays that showcase the store's wide range of items and engage the local community. Specific ideas include displaying children's artwork, a spring floral arrangement, a graduation congratulations, and a wedding scene to attract customers. Community engagement through volunteer displays is also recommended to build loyalty.
Build a marketable cd
A band that is performing locally and gaining fans online is considering releasing a music album or CD. The summary recommends starting with a small project by focusing on a few songs that have good audio quality, rather than a large Nashville-level production. It also stresses the importance of creating CD artwork that attracts the band's target audience.
PowerPoint
DigiPaks are a type of CD packaging made from cardstock or heavy paper that can fold open like a book. They typically contain the CD in a plastic tray attached to the paper packaging. Digipaks were created by MeadWestvaco to provide more design flexibility than traditional jewel cases. While aesthetically appealing, digipaks are more prone to damage over time as the paper materials can rip and the plastic trays are more likely to break than the hard plastic of jewel cases. The front cover must be eye-catching to attract buyers' attention and promote the artist.
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This document provides information about a full service promotional products distributor that has been in business since 2000. They allow clients to consolidate their ordering for all promotional needs, including apparel, awards, incentives, custom jewelry, and meeting items. They focus on long-term client relationships and offer art design services, competitive pricing, and rush production options. Their capabilities include promotional products, screen printing, embroidery, banners, displays, awards, overseas sourcing, and custom products.
Digipak
A digipak is a type of packaging for CDs or DVDs made of cardboard with an internal plastic holder. It usually consists of a gatefold book style design with one or more plastic trays to hold the disc. Digipaks were created by MeadWestvaco and feature photographs of the artist to promote their album and music to audiences. Information included on digipaks are the artist name, album name, track listing, credits, and images related to the artist's theme or genre of music.
Digipaks
A digipak is a cardboard CD packaging with an inner plastic holder. Digipaks originally provided an aesthetic appeal for artists and bands through premium designs. While digipaks have design advantages over plastic cases, they have a shorter lifespan due to a tendency to rip and peel over time. Digipaks target audiences of ages 23-70 who are willing to pay more for a fancy cover, as younger people primarily download music digitally making physical copies unnecessary.
Digipaks
A digipak is a cardboard CD packaging with an inner plastic holder. Digipaks originally provided an aesthetic appeal for artists and bands through premium designs. While digipaks have design advantages over plastic cases, they have a shorter lifespan due to a tendency to rip and peel over time. Digipaks target audiences between ages 23-70 who are willing to pay more for a fancy cover, as younger people typically download music instead of purchasing physical copies.
DigiPak PowerPoint
Digipak is a patented packaging style created around 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions, as they protect discs better than jewel cases and allow for graphics on both the inside and outside.
Despicable Me DVD Launch Campaign
This document outlines a campaign to promote the DVD and Blu-ray launch of Despicable Me 2. It will target families with young children and teens through social media activations centered around the film's popular minion characters. The campaign aims to make the minions help bring laughter to families this Christmas by driving online buzz and gift-giving conversations. Key activities include a minion translator, watch and win contests on social media, blogger outreach, and taking over accounts on the UK DVD launch date to support sales. The timeline and costs will be tracked against objectives of supporting the launch and creating online buzz.
Conventions of digi pack
A digipack is a type of packaging for CDs and DVDs made of cardboard with an internal plastic holder. It usually has a gatefold design that folds equally down the middle. The outer packaging is made of card or paper, while the inner packaging is plastic. Digipacks are commonly used for special editions and albums. They became popular in the early 2000s for distributing music globally.
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The document provides information about an upcoming sales meeting including reminders about cleaning up, suggestions for improvement, and a note that a playlist will be shared. Mike Thornburg is identified as the Chief Fortune Teller of the Randolph Road Office for Helen Adams Realty. Contact information is also provided for several people including Chris Tilley, Helen Polito, Jessica Sullivan, and Cunningham Mortgage. Positive affirmations and definitions are included as well.
What is a Digipak?
Digipak is a patented packaging style created around 2000 as an alternative to traditional jewel cases. It consists of a book-style outer binding made of cardboard that holds one or more plastic trays to contain a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions due to their ability to be graphically customized inside and out for protection and visual interest beyond traditional cases.
Digipak
Digipak is a patented packaging style created in 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks protect discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. They are commonly used for CD singles or special editions of albums.
Digipak
Digipak is a patented packaging style created around 2000 as an alternative to traditional jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks protect discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. They are commonly used for CD singles or special editions of albums.
What is a Digipak?
Digipak is a patented packaging format created in 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies. They self-contain discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. Digipaks are commonly used for CD singles or special editions.
Photography from the Client Perspective
From the mouth of an art director: where I source photos and why, how to be an invaluable, long-term vendor, and things you should never, never do. Originally presented as a guest lecture at the Illinois Institute of Art for DPH312, The Business of Photography.
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The document discusses branding and advises companies to have a unique style that reflects their personality rather than copying others in their market. It suggests that surprising styles can be effective and evaluates several companies' brands as sincere, exciting, competent, sophisticated or tough based on the founders' appearances and the overall feel of the company.
Music dvd digipack final
A music DVD digipak is a package containing a DVD or CD bound in a gatefold paperboard or card stock outer binding with one or more plastic trays inside to hold the disc. Digipaks were one of the first alternatives to standard jewel cases and are commonly used by major record companies. Key elements of a good digipak include artwork, text, band information, track listings, and bonus DVD or CD content. While digipaks allow for graphic designs and bonus content, the cardboard is less durable than plastic jewel cases and the trays sometimes break more easily.
Magazine advert evaluation
This document discusses key features of magazine advertisements for music albums and DVDs. It notes that advertisements usually include the artist or band name, album or DVD title, release date, cover art, where to purchase, and record company. The ads aim to engage audiences by highlighting popular songs and using bold, simple language and imagery of the album cover. Effective ads contain these essential details while keeping the wording minimal to attract readers' attention.
Erdman Design - Enhancing Homes and Gardens
Erdman Design provides interior design, urban gardening, botanical accents, and holiday decorating services. Carey Erdman gave a presentation to BNI promoting her residential interior design services which include painting, furniture selection, lighting design, and more. She finds residential interior design more challenging and lucrative than her other services, but enjoys everything she does. She asks attendees to refer potential clients who are remodeling, need organization help, or have outdated homes.
Digipak
A digipak is a special album or DVD packaging presented in a CD case format. It is made of cardboard or paper folded around a plastic case to securely hold the disc. Digipaks became popular in the early 2000s for special or deluxe editions. They are designed to fold into a square shape and can have multiple panels. The front and back panels feature large, eye-catching artwork related to the artist or songs to attract customers. Inside contains the plastic disc holder and more subtle design elements like lyrics, info, and messages.
Research and Planning 2015
1. Research and planning are important skills for media production. They involve both primary research like questionnaires and secondary research from sources like books and articles.
2. It is important to consider factors like cost, accessibility, time, reliability, accuracy, bias, validity, and usefulness when evaluating different research sources and methods.
3. Organization of research, time, personnel, equipment, and planning materials is also critical. Skills in these areas improve from AS to A2 levels.
4. Research and planning inform practical productions by contributing to understanding of genre, audience, and other relevant topics. Feedback also allows improving productions. Overall, these skills grow increasingly important for creative media work over time.
Research and planning 2014
1. The document discusses the importance of research and planning skills for media coursework, outlining 7 key areas to consider: types of research, advantages/disadvantages of sources, organizing research, organizing planning materials, presenting planning materials, how research informs practical work.
2. It provides details on developing primary and secondary research skills from AS to A2, including using blogs to organize materials and presenting findings creatively.
3. Students are asked to reflect on how their research and planning skills have improved over the 2 years, giving examples of how it informed and impacted their practical work.
Research and planning extra
1. The document discusses the importance of research and planning skills for media coursework, outlining 7 key areas to consider: types of research, advantages/disadvantages of sources, organizing research, organizing planning materials, presenting planning materials, how research informs practical work.
2. It provides details on developing primary and secondary research skills from AS to A2, including using blogs to organize materials and presenting findings creatively.
3. Students are asked to reflect on how their research and planning skills have improved over the 2 years and the impact on their work, such as influencing genre, audience and production elements.
Blog Checklist
This document provides a list of topics and content that should be included on blogs for a music video production project. It includes:
1) Names and exam numbers of group members, archive links, use of labels, draft and final music videos, evaluations, theories, industries, director studies, iconic videos, labels, styles, lessons, evidence, controversies, history, and textual analyses with examples and references to class concepts.
2) Audience research with surveys, results, and effects on the project. Brainstorming evidence, division of labor details, initial storyboards, shotlists, schedules, and evaluations of previous student examples.
3) Many posts documenting the production process, filming, editing, auxiliary tasks
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The PromoTouch Capabilities 2016
This document provides information about a full service promotional products distributor that has been in business since 2000. They allow clients to consolidate their ordering for all promotional needs, including apparel, awards, incentives, custom jewelry, and meeting items. They focus on long-term client relationships and offer art design services, competitive pricing, and rush production options. Their capabilities include promotional products, screen printing, embroidery, banners, displays, awards, overseas sourcing, and custom products.
Digipak
A digipak is a type of packaging for CDs or DVDs made of cardboard with an internal plastic holder. It usually consists of a gatefold book style design with one or more plastic trays to hold the disc. Digipaks were created by MeadWestvaco and feature photographs of the artist to promote their album and music to audiences. Information included on digipaks are the artist name, album name, track listing, credits, and images related to the artist's theme or genre of music.
Digipaks
A digipak is a cardboard CD packaging with an inner plastic holder. Digipaks originally provided an aesthetic appeal for artists and bands through premium designs. While digipaks have design advantages over plastic cases, they have a shorter lifespan due to a tendency to rip and peel over time. Digipaks target audiences of ages 23-70 who are willing to pay more for a fancy cover, as younger people primarily download music digitally making physical copies unnecessary.
Digipaks
A digipak is a cardboard CD packaging with an inner plastic holder. Digipaks originally provided an aesthetic appeal for artists and bands through premium designs. While digipaks have design advantages over plastic cases, they have a shorter lifespan due to a tendency to rip and peel over time. Digipaks target audiences between ages 23-70 who are willing to pay more for a fancy cover, as younger people typically download music instead of purchasing physical copies.
DigiPak PowerPoint
Digipak is a patented packaging style created around 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions, as they protect discs better than jewel cases and allow for graphics on both the inside and outside.
Despicable Me DVD Launch Campaign
This document outlines a campaign to promote the DVD and Blu-ray launch of Despicable Me 2. It will target families with young children and teens through social media activations centered around the film's popular minion characters. The campaign aims to make the minions help bring laughter to families this Christmas by driving online buzz and gift-giving conversations. Key activities include a minion translator, watch and win contests on social media, blogger outreach, and taking over accounts on the UK DVD launch date to support sales. The timeline and costs will be tracked against objectives of supporting the launch and creating online buzz.
Conventions of digi pack
A digipack is a type of packaging for CDs and DVDs made of cardboard with an internal plastic holder. It usually has a gatefold design that folds equally down the middle. The outer packaging is made of card or paper, while the inner packaging is plastic. Digipacks are commonly used for special editions and albums. They became popular in the early 2000s for distributing music globally.
Sales meeting 020315
The document provides information about an upcoming sales meeting including reminders about cleaning up, suggestions for improvement, and a note that a playlist will be shared. Mike Thornburg is identified as the Chief Fortune Teller of the Randolph Road Office for Helen Adams Realty. Contact information is also provided for several people including Chris Tilley, Helen Polito, Jessica Sullivan, and Cunningham Mortgage. Positive affirmations and definitions are included as well.
What is a Digipak?
Digipak is a patented packaging style created around 2000 as an alternative to traditional jewel cases. It consists of a book-style outer binding made of cardboard that holds one or more plastic trays to contain a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions due to their ability to be graphically customized inside and out for protection and visual interest beyond traditional cases.
Digipak
Digipak is a patented packaging style created in 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks protect discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. They are commonly used for CD singles or special editions of albums.
Digipak
Digipak is a patented packaging style created around 2000 as an alternative to traditional jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks protect discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. They are commonly used for CD singles or special editions of albums.
What is a Digipak?
Digipak is a patented packaging format created in 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies. They self-contain discs better than jewel cases and allow for graphics on both the inside and outside, making them more visually interesting. Digipaks are commonly used for CD singles or special editions.
Photography from the Client Perspective
From the mouth of an art director: where I source photos and why, how to be an invaluable, long-term vendor, and things you should never, never do. Originally presented as a guest lecture at the Illinois Institute of Art for DPH312, The Business of Photography.
.
The document discusses branding and advises companies to have a unique style that reflects their personality rather than copying others in their market. It suggests that surprising styles can be effective and evaluates several companies' brands as sincere, exciting, competent, sophisticated or tough based on the founders' appearances and the overall feel of the company.
Music dvd digipack final
A music DVD digipak is a package containing a DVD or CD bound in a gatefold paperboard or card stock outer binding with one or more plastic trays inside to hold the disc. Digipaks were one of the first alternatives to standard jewel cases and are commonly used by major record companies. Key elements of a good digipak include artwork, text, band information, track listings, and bonus DVD or CD content. While digipaks allow for graphic designs and bonus content, the cardboard is less durable than plastic jewel cases and the trays sometimes break more easily.
Magazine advert evaluation
This document discusses key features of magazine advertisements for music albums and DVDs. It notes that advertisements usually include the artist or band name, album or DVD title, release date, cover art, where to purchase, and record company. The ads aim to engage audiences by highlighting popular songs and using bold, simple language and imagery of the album cover. Effective ads contain these essential details while keeping the wording minimal to attract readers' attention.
Erdman Design - Enhancing Homes and Gardens
Erdman Design provides interior design, urban gardening, botanical accents, and holiday decorating services. Carey Erdman gave a presentation to BNI promoting her residential interior design services which include painting, furniture selection, lighting design, and more. She finds residential interior design more challenging and lucrative than her other services, but enjoys everything she does. She asks attendees to refer potential clients who are remodeling, need organization help, or have outdated homes.
Digipak
A digipak is a special album or DVD packaging presented in a CD case format. It is made of cardboard or paper folded around a plastic case to securely hold the disc. Digipaks became popular in the early 2000s for special or deluxe editions. They are designed to fold into a square shape and can have multiple panels. The front and back panels feature large, eye-catching artwork related to the artist or songs to attract customers. Inside contains the plastic disc holder and more subtle design elements like lyrics, info, and messages.
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Research and Planning 2015
1. Research and planning are important skills for media production. They involve both primary research like questionnaires and secondary research from sources like books and articles.
2. It is important to consider factors like cost, accessibility, time, reliability, accuracy, bias, validity, and usefulness when evaluating different research sources and methods.
3. Organization of research, time, personnel, equipment, and planning materials is also critical. Skills in these areas improve from AS to A2 levels.
4. Research and planning inform practical productions by contributing to understanding of genre, audience, and other relevant topics. Feedback also allows improving productions. Overall, these skills grow increasingly important for creative media work over time.
Research and planning 2014
1. The document discusses the importance of research and planning skills for media coursework, outlining 7 key areas to consider: types of research, advantages/disadvantages of sources, organizing research, organizing planning materials, presenting planning materials, how research informs practical work.
2. It provides details on developing primary and secondary research skills from AS to A2, including using blogs to organize materials and presenting findings creatively.
3. Students are asked to reflect on how their research and planning skills have improved over the 2 years, giving examples of how it informed and impacted their practical work.
Research and planning extra
1. The document discusses the importance of research and planning skills for media coursework, outlining 7 key areas to consider: types of research, advantages/disadvantages of sources, organizing research, organizing planning materials, presenting planning materials, how research informs practical work.
2. It provides details on developing primary and secondary research skills from AS to A2, including using blogs to organize materials and presenting findings creatively.
3. Students are asked to reflect on how their research and planning skills have improved over the 2 years and the impact on their work, such as influencing genre, audience and production elements.
Blog Checklist
This document provides a list of topics and content that should be included on blogs for a music video production project. It includes:
1) Names and exam numbers of group members, archive links, use of labels, draft and final music videos, evaluations, theories, industries, director studies, iconic videos, labels, styles, lessons, evidence, controversies, history, and textual analyses with examples and references to class concepts.
2) Audience research with surveys, results, and effects on the project. Brainstorming evidence, division of labor details, initial storyboards, shotlists, schedules, and evaluations of previous student examples.
3) Many posts documenting the production process, filming, editing, auxiliary tasks
Final cut master classes
This document provides an overview of green screen technology, split screen editing, keyframing, and color manipulation techniques in video editing. It explains that green screen allows backgrounds to be made transparent and replaced with other video clips. Split screen displays multiple images simultaneously. Keyframing allows altering effects over time, changing frame size or position. Color manipulation goes beyond black and white to fully control hue, brightness, and more. The document also lists examples of techniques used in music videos and assigns students to groups to create tutorial screencasts demonstrating skills in Final Cut.
Glogster tips
The document provides tips for using the online interactive whiteboard tool Glogster. It discusses changing the background wall, adding graphics, text boxes, images, videos, and sound. Key features include customizing the wallpaper, searching and inserting graphics and text boxes to the page, uploading personal images and videos under 100MB, and adding background sound.
Advanced media portfolio guidance task sheets and criteria 2015
The document provides guidance for students on an advanced media portfolio assignment. Students must create a music video promotion package, which includes the music video along with two additional promotional elements. They will be evaluated on their use of forms and conventions, effectiveness of combining elements, learning from feedback, and use of technology. The document outlines planning and research tasks, including analyzing existing examples, audience research, brainstorming, creating storyboards and shot lists. It provides marking criteria and deadlines for completing tasks and submissions.
Target audiences
Media audiences are important because without them, media products would not sell or make money. Music producers and record labels are interested in the demographics of the audiences that bands attract. They gather information on audiences' gender, age, spending power, and media engagement to help package and market bands to the right target audiences. Companies like Nielsen conduct surveys to create detailed demographic and psychographic profiles of audience groups based on lifestyle, attitudes, and media consumption.
Final idea
This document provides guidance for a student's presentation and music video project. It includes 12 sections for the student to address in their presentation and video, such as choosing a song, describing the concept and narrative structure, targeting an audience, and planning visual elements like camera work, lighting, editing, and special effects. The student must answer these sections in detail to cover all areas of creating a music video, and link the visual style to the chosen song's lyrics and music style.
Final idea
The presentation outlines the key elements to include when pitching a music video idea to a band and their record label, including describing the narrative structure, target audience and how the video will appeal to them, the intended tone, how conventions will be used or challenged, how Goodwin's theory applies, how audience feedback will be collected, influences from research, and the visual style through elements like camera work, lighting, mise-en-scene, and editing techniques. The presentation needs to be uploaded to the student's blog.
Representation
This document discusses representational issues in music videos such as gender, age, class, and ethnicity. It notes how women are sometimes objectified or men portrayed with a "female gaze." It also addresses how African American rappers are sometimes depicted as criminals and how collaborations between black and white artists can reach more markets. Region and place are represented, such as Los Angeles symbolizing wealth and opportunity or London portrayed as gritty. The task is to choose a representational focus, analyze a music video related to it discussing portrayal and potential offense, and post the analysis online.
Glazer
British film director Danny Glazer is known for his music videos and feature films. He began his career directing music videos for bands like Radiohead and Jamiroquai in the 1990s, winning MTV Director of the Year in 1997. Glazer then transitioned to feature films, directing the 2000 crime film Sexy Beast and the 2004 psychological thriller Birth starring Nicole Kidman. His commercial work includes ads for Sony Bravia and Barclays. Glazer's directorial style is characterized by surreal imagery, manipulation of time and space, and disturbing subject matter.
Goodwin and Music Video
Goodwin published a book in 1992 called "Dancing in the Distraction Factory" where he came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, 3) There is a relationship between music and visuals, 4) They include close-ups of the artist, 5) Artists develop recurring visual motifs, 6) They frequently reference the notion of looking, and 7) Often include intertextual references to popular culture. Goodwin's theory provided a framework to analyze how elements are commonly used in music videos.
Goodwin sheet pdf
This document provides instructions for students to analyze 2-3 music videos in small groups by completing a table that examines how the videos demonstrate characteristics of their genre and how they relate to Goodwin's 7 concepts for analyzing music videos. The table requires students to identify examples from the videos that show genre traits, a relationship between lyrics and visuals, close-ups of the artist, recurring motifs/iconography, references to looking pleasure, treatment of the female body, and intertextual references.
Target audiences
1) Media audiences can be divided into different segments based on demographics like age, gender, income and lifestyle/attitudes.
2) Music producers and record labels are interested in the demographics of an artist's audience because it helps them market and package the artist appropriately.
3) Companies like AC Nielsen conduct extensive surveys to develop detailed demographic and psychographic profiles of audiences that classify them into different groups based on factors like interests, media consumption habits, and attitudes. These profiles help with targeted marketing.
Final cut master classes for blog
This document outlines techniques for green screen, split screen, keyframing, and color manipulation effects that can be demonstrated in Final Cut video editing software. It provides examples of projects from past students that utilized these techniques, such as green screen replacements, split screens, effects that fade in/out or move/resize over time. The document instructs students to work in groups to plan, film footage, learn an editing technique, script and create a screencast demonstration of that technique in Final Cut to share with others.
Music Industry
The music industry is dominated by major record labels that control around 75% of the global music market. These major labels include Universal, Sony, and Warner Music Group. There are also thousands of independent labels that play a smaller role in the market. The future of the industry is uncertain as technology and streaming continue to change how music is consumed and monetized.
Pilot music video project
The document provides instructions for a music video project requiring students to demonstrate advanced Final Cut skills like green screening, split screens, key frames, color manipulations and effects, editing to the beat of music, and varied transitions. Students must work in groups to lip sync the song "Why Does Love Do This To Me" by The Exponents, accurately mouthing the lyrics while recording audio of the song playing to later replace the sound. Groups must plan costumes, locations, and actions before recording and editing their footage into a music video.
Glogster, A Quick Tutorial
Glogster is an online poster application that has many educational uses. This is a quick tutorial on using and sharing Glogs.
Music videos styles
Music videos serve several purposes including promoting a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically lasting 3-4 minutes, music videos combine live performance, narrative elements, and visuals like computer graphics. They often feature performances by the artist, tell a narrative story related to the song lyrics, or focus on a conceptual theme, symbolism, or idea. Concept videos emphasize artistic visual style over narrative or performance and may break conventions of film editing.
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Advanced media portfolio guidance task sheets and criteria 2015
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Album art
The document discusses the importance of consistency in branding across music video and album packaging to effectively communicate an artist's identity and message to attract the intended audience. It provides criteria for successful design including unity with content, visual hierarchy, graphic impact, and appropriateness for the target demographic. Recommendations include developing a design brief to clarify the vision between designer and artist before beginning the creative process.
digi
A digipak is a type of CD or DVD packaging made of cardboard or paper with an inner plastic case. They typically have a gatefold design like a book and feature artwork on both the inside and outside. The front cover usually has large eye-catching artwork related to the artist or album, while the inside contains more information about the music and lyrics. Some experimental digipaks feature abstract or minimalist designs with little text. When designing a digipak, artists take inspiration from styles and genres and create concept art and layout options before selecting a final design.
Task 2
The three main tasks of the campaign were to create the band's image, produce ancillary products like a music video and CD, and make the band look professional. The products created were a music video, CD, and website. The goal was to associate the band with similar indie/rock bands and represent themes of rebelliousness, teenage life, and freedom. The target audience was identified as 17-21 year olds who are indie/hipster, use social media, and smoke shisha or marijuana. The products would be advertised on social media, magazines, buses and TV and available for purchase on websites like Amazon and in stores.
Axillary Text Past Student Work
The document discusses conventions for various promotional materials including digi-packs, websites, and magazine advertisements.
For digi-packs, it lists common elements like the artist and album name, tracklisting, label branding, photos of the band, price, credits, and logos. Examples of student-created digi-packs are provided for Arctic Monkeys, The XX, and Noah and the Whale.
Website conventions include a prominent logo, navigation links, featured content, clean minimal design, and emphasis on new releases. Again, student examples are shown for Arctic Monkeys, The XX, and Noah and the Whale.
Magazine advertisements should catch attention through bold graphics, color, and the
Ancillary task research
This document provides information about different packaging and promotional materials used for music, including digipaks, CD cases, websites, and magazine advertisements. It analyzes examples of each, noting key conventions and design elements. For digipaks, it describes their structure and purpose in allowing artists to view packaging details. An Alt-J digipak is then analyzed for its consistent themes and layout. Guidelines for effective band websites are also outlined. Specific websites for Matisyahu and Jessie J are examined. Finally, common conventions for magazine advertisements are listed.
Axillary Tasks
This document identifies and describes key auxiliary music products and their typical features. It discusses digi packs, which usually contain the artist and album name, tracklisting, label branding, photos of the band, price, website, credits, and other information. Band websites usually have the band logo, navigation links, photos or videos, and content focused on new releases. Magazine advertisements need to grab attention with bold graphics or text, use color, and make the product easy to access by including release dates and purchase details. Examples of various artists are provided for each product type.
Conventions of RnB magazine adverts
The document outlines conventions for magazine advertisements promoting music albums and singles. It discusses including the artist name, album/single title, release date and purchase details, ratings and reviews, album artwork, tour dates, and websites. These conventions promote the artist and product while informing audiences when and how to purchase the music. Magazine ads for R&B artists generally follow these conventions, centering around the artist and connecting the ad visually and conceptually to the album branding.
Fall 2014 3700 ad copy radio tv
The document provides guidance on formatting radio and television scripts and commercials. It recommends including the client name, copywriter, and length on letterhead. For radio scripts, it suggests writing on one side of the page and using uppercase and lowercase for spoken text. Television commercials should be planned shot-by-shot using a storyboard to synchronize video, audio, and graphics over 3-5 second intervals. The AIDA model of Attention, Interest, Desire, and Action is presented as a framework for organizing commercial content.
Evaluation tasks
This document contains evaluation tasks related to a media production project for a band called "Jamie Thorn & The Mystery Pacific". The tasks include: [1] Analyzing how the media product uses, develops or challenges real media conventions; [2] Assessing how effective the main product and ancillary texts like a digipak and magazine ad work together; [3] Learning from audience feedback; and [4] Exploring the use of new media technologies in production.
Evaluation tasks
This document outlines four evaluation tasks for a media production project:
1. Analyze how the media product uses, develops, or challenges conventions of real media products.
2. Assess how effectively the main product and ancillary texts like a digipak and magazine ad work together.
3. Consider what was learned from audience feedback.
4. Describe how new media technologies were used in construction, research, planning and evaluation.
Websites and digipaks
This document provides information and guidance about creating digipaks and websites to promote an artist. It begins by defining a digipak and explaining why they are used. It then outlines the process for students, including researching existing digipaks, planning their own designs, considering contents, and meeting deadlines. Similar information and processes are covered for designing an artist website, including terminology, conventions, planning pages and features. Checklists are provided for both tasks.
Websites and digipaks
This document provides information and guidance about creating digipaks and websites to promote an artist. It begins by defining a digipak and explaining why they are used. It then outlines the process for students, including researching existing digipaks, planning their own designs, considering contents, and meeting deadlines. Similar information and processes are covered for designing an artist website, including terminology, conventions, planning pages and features. Checklists are provided for both tasks.
Digipak
This document discusses research into ancillary products like digipacks used in the music industry. Digipacks are used to promote both artists and music companies by establishing a connection with audiences. They promote the artist as a person and draw in consumers by providing information. Artists and producers also benefit from promotion. Digipacks usually display the artist name, album name, and producer on the outside. Some artists minimize information for branding purposes or curiosity. Reasons for using digipacks include making money, building the artist's brand, promoting their image, and ensuring future success by creating an iconic brand to exploit.
Ancillary tasks 2017
This document discusses different types of ancillary tasks involved in music promotion, including digi packs, magazine adverts, and conventions. It provides details on the typical contents of a digi pack like the artist and album name, tracklisting, label branding, photos, and credits. For magazine adverts, it emphasizes grabbing attention with bold graphics and color, keeping the pitch simple with just the necessary information, and making it easy for customers to access and order the product. Examples of artists are also provided.
MUC110 LEC7.CD PRODUCTION PROCESS
There are two main methods for manufacturing CDs - replication and duplication. Replication produces higher quality discs but requires a larger minimum order of 500 units. It involves an injection molding process. Duplication has lower quality but has no minimum order requirements, instead burning discs using lasers. Other important considerations for producing CDs include budget, scheduling, obtaining necessary licenses, developing marketing plans, professional mastering, packaging options, obtaining UPC and ISRC codes, distribution, and tracking sales performance.
Task 2 Evaluation
The document discusses the importance of image, genre, and website in promoting a new pop music artist named Coco Twins. It outlines the campaign created, including a digipak, music video, and website to establish a sexual yet controversial star image for the artist. The campaign aims to differentiate the artist within the pop genre while appealing to the target audience through an iconic and attention-grabbing image and music video. Online promotion through social media, the artist's website, and merchandise sales are also discussed as key aspects of the promotion strategy.
Evaluation Question 2
The student created a music video, website, and CD cover to promote the band Noah and the Whale. The website used similar colors and fonts as the video to create branding consistency. The CD cover also featured these colors but with modified logo placement. Feedback showed the video successfully captured the indie style. Overall, the ancillary texts complemented the video and helped promote the band across multiple platforms through an integrated marketing strategy.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
How to create a DigiPak
Digipak is a patented packaging style created around 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions, as they protect discs better than jewel cases and allow for graphics on both the inside and outside.
Magazine Evaluation Presentation
- The document evaluates different aspects of creating a music magazine, including conventions used, target audience, and technologies learned.
- The target audience is identified as hipsters aged 17-20s interested in local music events. Independent distribution is deemed best to reach this niche audience.
- Skills learned include using Photoshop to edit photos, InDesign for layout, and Blogger for research and documentation. The final magazine shows improvement over preliminary work through better design, organization, and use of images and content.
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Sherlock 1
The Sherlock series draws attention to its constructed nature as a postmodern text through various techniques:
1) It is self-aware of being a narrative and acknowledges the intertextual references and knowledge of both the historical Sherlock Holmes stories as well as the TV series itself that the audience possesses.
2) Characters like Mrs. Hudson point out their own functions within the narrative and the constructed nature of their roles.
3) Scenes and dialogue directly reference and parody elements from the original Sherlock Holmes stories and previous episodes, blurring the lines between reality and fiction.
Post Modern Essays Top Level Responses
Postmodern media differs from other media in several key ways:
1) It opposes modernist ideas like objective truth and focuses instead on subjectivity and relativism.
2) It frequently references and comments on other media texts through techniques like parody and pastiche.
3) It lacks linear narratives and instead embraces fragmentation and irony.
The big short as a pomo text
The Big Short is a 2015 film about the 2007-2008 financial crisis directed by Adam McKay. It uses unconventional techniques like celebrity cameos and breaking the fourth wall to explain complex financial instruments. The film follows three separate but interconnected stories of men who predicted the housing market collapse. It combines elements of drama, comedy, documentary, and music videos. The film challenges conventions by blurring the lines between hero and villain. It also represents bankers and banks critically but conventionally through their appearance and actions. It explores an unconventional postmodern representation of the audience by highlighting their initial lack of understanding of the financial concepts covered in the film.
Genre examples
This document provides exam resources and guidance for a media production question. It instructs students to write about one of their coursework productions in question 1(b), applying the concept of genre. It provides two examples of student answers that received 18/25 and 16/25 marks respectively to serve as models.
Representation examples
This document provides exam resources and examples for writing about one of your media coursework productions in response to Question 1(b). It lists representation as the topic for January 2010 and 2012, instructing students to analyze media representation in one of their coursework productions. For June 2013, it asks students to apply the concept of representation to one of their coursework productions.
Audience essay examples
This document provides an example response to a past exam question asking students to analyze one of their coursework productions in relation to the concept of audience. The response discusses the student's horror film coursework called "The Sleepover" and analyzes how they took audience into account when creating the film. The response demonstrates understanding of several audience theories (hypodermic needle, uses and gratifications, reception theory) and relates them to choices made in the filmmaking process, such as targeting a specific age range and incorporating feedback. Overall, the summary highlights the student's ability to apply media theories to their own creative work through relevant examples and explanations.
Question 1 b revision
This document provides guidance on concepts that could be discussed for a media production assignment, including audience, narrative, representation, genre, and media language. It gives examples of questions students may be asked to answer about how their media product engages with these concepts. For the concept of audience, it provides questions about defining the target audience, appealing to them, and gathering audience feedback.
Essay plan for 1 b
This document outlines an essay plan discussing an important concept, its impact, and relevant theorists. It includes discussing three examples of how the concept was used and its effects, as well as one example of how the concept was challenged.
Research and planning exemplars
This document contains examiner comments on student responses to a question about how their media production work was informed by research into real media texts and how their ability to use such research developed over time.
The examiner notes that higher scoring responses were able to provide specific examples of how research influenced creative decisions, critically reflect on the research process, and discuss progression from earlier work. Weaker responses lacked applied examples or evaluation. The examiner advises focusing responses and being clear about research outcomes rather than just listing sources. Higher scores required synthesis of examples, critical reflection, and awareness of development. Research can inform work in various ways beyond just genres, such as technical or institutional aspects.
Inception 2018
The document provides information about the 2010 film Inception, directed by Christopher Nolan. It discusses the film's plot about sharing ideas through invading and stealing another's dreams. The document also reviews the film's box office revenue, awards, and themes it explores like confusing dreams and reality and having no single narrative.
Supernatural handout one
The episode confuses boundaries between reality and fiction by having the main characters transported from their fictional supernatural TV show into the "real world" of the TV show's production. This postmodern narrative technique blurs the lines between the constructed nature of the media text and reality. The characters struggle to understand what is real as they interact with actors playing themselves and the director. The episode also comments on celebrity culture and fans' obsession with social media through its portrayal of the characters uncomfortable with their celebrity lifestyle.
Essay plan fotc
Flight of the Conchords can be defined as a postmodern text based on several criteria. The TV show incorporates elements of postmodern theory as described by Strinati, such as blurring genre boundaries and playing with audience expectations. However, it also employs traditional media concepts at times. Overall, while Flight of the Conchords displays some postmodern features, it cannot be purely defined as postmodern and still incorporates traditional elements of narrative and representation. The show challenges rigid definitions of postmodernism.
Post modern concepts
This document discusses key concepts in traditional media and how postmodern texts challenge those concepts in three main ways. It outlines how postmodern media draws attention to its construction, challenges genre conventions through hybridity and subversion, and subverts audience expectations of representation, ideology and narrative through new stereotypes, ideas, and non-linear or open-ended structures. The postmodern audience is also described as diverse, fragmented, and active rather than passive.
Section A audience
The document discusses several theories of media audiences, including reception theory which states that audiences interpret media texts in different ways based on their own experiences and perspectives, rather than just accepting the producer's intended meaning. It also examines the hypodermic needle theory, which suggests audiences passively accept messages from media, and uses and gratifications theory, which proposes that audiences actively engage with media to fulfill various needs and desires.
Audience theory
This document summarizes several theories about media audiences:
- Cultivation theory suggests that repeated exposure to similar media representations can shape people's views of the world.
- Reception theory examines how audiences can interpret media messages in preferred, negotiated, or oppositional ways.
- Participatory culture theory describes how audiences actively engage with media texts by creating and sharing their own works.
- More recent theories argue that digital technologies have transformed passive audiences into active producers who can respond to and create their own media content.
Media language
This document discusses film techniques including camerawork, editing, mise en scene, and sound. It provides a specific example of each technique and explains how they relate to meaning and audience response. In a concise manner, the document outlines key cinematic elements.
Media language section a
The document discusses various concepts relating to how meaning is created through media language. It defines key terms like denotation and connotation, and how they relate to encoding and decoding meaning. Elements of media language that create meaning are explained, such as mise-en-scene, camerawork, editing, and sound. The importance of understanding how these micro-level techniques construct intended meanings and can allow for alternative readings is highlighted. Analyzing one's own media products in terms of the specific examples of how these elements create key meanings and audiences' potential alternative interpretations is presented as a task for revising one's work.
Using conventions
This document provides guidance on answering exam questions about using conventions from real media texts in your own work. It emphasizes showing how your understanding of conventions has developed over time through various projects. It recommends discussing both technical conventions as well as symbolic conventions related to narrative, representation, themes and messages. Students are advised to structure their answer with an introduction about the projects, paragraphs discussing skills and examples from early and later projects, and a conclusion. The document also contains advice on analyzing other students' work and planning essay answers.
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Axillary Tasks
- 1. Axillary Tasks Digi Pack Web site Magazine Adverts Conventions Examples Programmes
- 2. Digi Pack • What do you expect to see on a digi pack (CD case
- 3. Digi Packs • The name of the Artist • The name of the Album • Tracklisting (include bonus extra's such as 'behind the scenes' and/or 'making of' features) • Record Label branding • Pictures of the band members or relevant visual imagery to sell the song and they are often manipulated in some way • Price • Website • Credits • Recording information, producer, where it was recorded and when • Who wrote the songs • Logo • Barcode • DVD logo • CD logo
- 4. Student Examples • Turning Days • Madness • Bullet for My Valentine • Mumford and Son • The Summer Set • Mumma Ra • Example • Regina Skeptor • The XX • Rusted Root • Noah and the Whale • Daughter • The Hush Sound
- 5. Web sites • Convention?
- 6. Web sites • Band logo at the top and large • Links to other pages on the website (Home, About/Bio Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in • Main feature - large photo or video clip • Strong design that might be minimalistic • The home page would be predominantly catered around a new single/album. • The use of still advertisements, videos and links. • The key is home page need to be simple, and eye catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.
- 7. Websites • Turning Days • Madness • Bullet for my Valentine • Mumford and Son • The Summer Set • Example • Regina Skeptor • The XX • Rusted Root • Noah and the Whale • Daughter • Viva Brothers
- 8. Magazine Adverts • Get the customers attention. Obviously this is the purpose of the advertisement in the first place and therefore is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image. • Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in. • Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will loose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert. • Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.
- 9. Examples
- 11. Examples • Andrew Hone • KanyeWest • Marina & the Diamonds • Katy Perry • Otis Redding • The Buggles • Viva Brothers • The Hush Sound
- 12. Research Task • Choose three websites, digipacks and posters • Analysis the way they are made, how effective they are, how they link to the other task, how they use micro elements, good point and not so good points • Post your thoughts!