Dvd Digipak Research Project


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Dvd Digipak Research Project

  1. 1. DVD Digipak Research Project By Brittany Matlock
  2. 2. What is a ‘digipak’? <ul><li>A digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media. </li></ul><ul><li>Digipaks consist of a gatefold paperboard or card stock outer binding, with one or more plastic trays or pouches capable of holding CDs or DVDs. </li></ul><ul><li>Many digipaks contain bonus material such as posters, videos of live performances and interviews with the artist, song lyrics and photography or artwork to accompany the CD. </li></ul>
  3. 3. Key elements of a digipak <ul><li>Artist’s image or images relating to the artsist or genre </li></ul><ul><li>DVD or CD logo </li></ul><ul><li>An ‘Explicit Warning’ logo </li></ul><ul><li>Record company’s logo </li></ul><ul><li>Barcode </li></ul><ul><li>Artist’s name </li></ul><ul><li>Album title </li></ul><ul><li>Record company’s name </li></ul><ul><li>Credits and thanks </li></ul><ul><li>Artist’s and record company’s web address </li></ul><ul><li>List of bonus material </li></ul><ul><li>Song lyrics </li></ul><ul><li>A booklet or poster </li></ul><ul><li>Bonus CD (may contain exclusive content, B-sides or demos of songs) </li></ul><ul><li>Bonus DVD (may contain live footage, photo gallery slideshow, interviews with the artist and/or contributors, a ‘making of’ documentary) </li></ul><ul><li>Offers on future purchases </li></ul><ul><li>Information on the artist’s back catalogue </li></ul>
  4. 4. Which artists have produced a digipak? <ul><li>The Killers </li></ul><ul><li>Florence + The Machine </li></ul><ul><li>Britney Spears </li></ul><ul><li>Johnny Cash </li></ul><ul><li>All Time Low </li></ul><ul><li>Blur </li></ul><ul><li>Radiohead </li></ul><ul><li>Rammstein </li></ul><ul><li>The Rolling Stones </li></ul><ul><li>Mariah Carey </li></ul><ul><li>The Magic Numbers </li></ul><ul><li>Manic Street Preachers </li></ul><ul><li>Eurythmics </li></ul><ul><li>The Who </li></ul><ul><li>Pearl Jam </li></ul><ul><li>Coheed And Cambria </li></ul><ul><li>Van Halen </li></ul><ul><li>Kiss </li></ul><ul><li>The Beach Boys </li></ul><ul><li>Elbow </li></ul><ul><li>Arcade Fire </li></ul><ul><li>Ray LaMontagne </li></ul><ul><li>Run DMC </li></ul><ul><li>Michael Bublé </li></ul><ul><li>Jack Johnson </li></ul><ul><li>AC/DC </li></ul><ul><li>Arctic Monkeys </li></ul>
  5. 5. Who would have an interest in a digipak? <ul><li>Consumers </li></ul><ul><li>The artist </li></ul><ul><li>The artist’s record company </li></ul><ul><li>Music critics </li></ul><ul><li>Any contributors i.e. photographers, producers, engineers. </li></ul><ul><li>The retailers </li></ul>
  6. 6. Advantages of a digipak <ul><li>To the audience: they are able to collect more merchandise by the artist, and are entertained by the bonus material. </li></ul><ul><li>To the industry: it is another opportunity to sell their products, it is a chance to promote the artist even further, and they can advertise the artist’s back catalogue within the digipak. </li></ul>
  7. 7. Blues Explosion – Damage
  8. 8. Key questions <ul><li>Does the overall design lend itself to this genre of music? Yes; the photography and artwork has a rock ‘n’ roll and classic theme that relates well to the band’s genre. </li></ul><ul><li>Is the artwork/photographic content representative of this artist’s genre of music? Yes, the photography focuses on people and places often seen in everyday life in rural America. </li></ul><ul><li>Has the additional material been packaged properly? No, as the DVD and CD were in the same small pouch, and were therefore difficult to remove. </li></ul><ul><li>What improvements could be made to the digipak overall? Separate pouches for the CD and DVD to improve accessibility, and a booklet containing song lyrics would improve the digipak’s value for money. </li></ul><ul><li>Macro elements: Is in the rock ‘n’ roll/blues genre, shown by the band’s choice of clothing and general appearance. The audience is likely to be of the same gender and age as the band. </li></ul><ul><li>Micro elements: Upper case is used in both the artist name and album name, and the photography focuses on the band in and around a shabby and dull motel. The exposed staples used on the artwork adds to the classic and modern feel of the music. </li></ul>