This document summarizes a pressure group campaign to raise awareness among the British public about proposed cuts to the Gurkha Regiment, a branch of the British Army. It encourages people to sign a petition protesting the potential closure of the Brigade of Gurkhas base in Folkestone to save on defense costs. The campaign uses websites, social media, radio interviews, and news coverage to spread their message and get more people involved in advocating for the historic Gurkha soldiers, who have fought for Britain for over 200 years.

2. O This is a pressure group campaign
about the Gurkha Regiment which
is a British army. They are trying
to raise awareness to the British
public as the government wants to
make a cut to them. They are also,
trying to persuade
everyone to sign up
to a petition to put
a stop to the cut.

3.  The main message is to get
people to sign up to the
campaign petition to protest
against the potential closure
of the Brigade of Gurkha’s in
Folkestone for the sake of
saving defence costs.
 They want British Citizens to
act against what’s happening
as the army have fought for
the British for over 200
years.

4.  Save the Gurkhas Campaign was released in
January 2012 as many cuts were being made due
to the rise in recession, so this website was
therefore made to put a stop to these cuts.
 One of there campaign techniques that have
been used is the website that has been made in
order to promote this campaign. They have also
made a Facebook page and a twitter page to
people can keep up to date with their campaign
as anyone can access these sites. They have also
done radio interviews, news articles and news
interviews to get them heard broadly by the
public.

5. Website analysis
Link to a page
purely about
the Gurkha’s.
Colours that
have been
used are very
regimental
colours based
on the topic
Lot’s of of this
writing tells campaign.
you about the
Campaign and Clear boxes
who they are. for anyone to
sign up to this
campaign.
Links to various other pages relating to the Save The
Gurkhas Campaign such as, Twitter and FaceBook.

6. Who is the target audience?
 The target audience for this campaign is adult
British Citizens across the country. They have no
specific target audience as they want everyone to
get involved and help their voices heard towards
the government.
 Also, they are the ones who can sign up the
petition. Adults would understand this campaign a
lot more and become more passionate towards this
topic. We can see this through the writing used as
there’s a lot more writing than pictures and the
content of the writing is aimed for adults to
understand what’s going on a lot better.

7. Success of the Campaign
 They will measure their success of their
campaign through many ways such as by keeping
track of their online visitors. They will also be
able to see how well their campaign is going
through the amount of people signing up to their
petition.
 Also, if the government takes any actions, then
they will be able to see how well their voices
have been herd.