1. The front cover to this album uses a mid-shot of
the artist. This is effective as it highlights the
artists main features and by including the artist
herself would make the album easily recognizable
for fans. The layout of this cover uses symmetry
and route of the eye. This is effective as it
establishes the artist name, then the artist
herself and then to the album name. This is
effective as it make it easy for her target
audience to identify the album again, straight
away. This album artwork also uses symbolism
effectively as the props used relate the the name
of the album which is “Lungs” so therefore the
artist is shown with a necklace holding two lungs
up to her chest which enable the audience to
recognize the album without even reading the
name of it just by quickly glancing.
The lighting used in this cover is generally high key on the artist as it connotes innocence and purity which
is a convention for Florence’s work as she likes to be represented as angelic. The high key lighting then
contrasts with the low key lighting of the surroundings which blend well with her clothing due to the
similarity in colours. Also the bright and colourful flowers surrounding her connotes life and spring in
which relates to the lungs which enable her and us as humans to breathe so gives the whole album a sense
of life signifying that the songs on this album will bring a new life to those that listen to it and therefore
promoting the artist and her album.
Florence and the Machine Front Cover

2. The font used for the artists name is serif font
as is very quirky as it resembles real
handwriting rather than just a bold printed font.
This connotes independence and signifies being
unique as it makes the viewers feel like she has
hand signed each album therefore making them
personal and less manufactured which would be
conventional for other music genres whereas
indie genres prefer to be unique and stand out
whilst being personal. The white colour used
connotes again elegance and purity in which
this artist tries to symbolize herself as, but it
also then blends well with the paleness of her
skin which is set off by the high key lighting. The
font used for the album name however is sans
serif allowing the title to become a statement in
order to allow it to stand out from the rest of
the cover in order to promote the album rather
than just the artist but also to enable the target
audience to be able to name the album.
The clothing used is very revealing but due to the green colouring and the fact is reveals a lot of her pale
skin, connotes naturalism and signifies purity allowing her to fit in well with the flowers and woodland
surrounding her.
This particular album is conventional for the form as it includes the artists name, album title and a main
central image. However as said before this album is conventional for the indie genre due to its quirkiness
and the unique font used for the artist name.

3. The layout on the back cover is also
very symmetrical but does not use
the route of the eye as it has a much
more simplistic layout. The black and
white colours used are conventional
for this genre of music as they are
very contrasting colours so therefore
stand out from each other which is
what a typical indie artist will be
trying to do. The black and white
also follows the theme from the
front cover of contrasting purity and
elegance which the darkness of fear
and loneliness. The main image used
is again a symbol of the album title
“lungs.” However instead of using a
conventional image of a coloured human lung, by using the negative of the image. This connotes
reality as it shows an imperfect lung signifying that no one is perfect, even this artist therefore
allowing the audience to relate to her as a person. The colouring of the image also follows the
house style colours of the album which are black and white therefore becoming visually
appealing as it matches the colour of the text beneath.
Florence and the Machine back cover

4. The fonts used on the back cover are again serif font which follows the house style used on
the front cover as a similar font is used for the song titles that is used for the artists name.
This again therefore connotes a personal, quirky unique feel from the artist which is
conventional for this genre. The white font follows the house style signifying nature and
purity. The layout of the song titles is conventional for the form as they are usually listed in a
symmetrical order like the one above as well as the conventional bar code in the bottom
right of the album. The website is also included at the bottom to promote the artist and their
merchandise allowing fans to get to know the band better.
The side of the digipack features the artist name and album title which is conventional
for the form and follows the house style from the front including the same fonts used
for these headings previously.