The document discusses and analyzes the album covers of Madonna's MDNA, Jessie J's Who You Are, and JLS' Evolution. Key details highlighted across the covers include vivid colors associated with pop music genres, close-up images of the artists to identify them, bold titles standing out from backgrounds, and mid close-up group images of band members showing styles and developing with musical "evolution". Common techniques like contrasting colors, sizing of text, and eye-catching visual elements are described as captivating audience attention and conveying messages about the artists and their music.

1. Scott Wells

2. Madonna-MDNA The colour gradient used across the image
creates a different dimension as Madonna
is known for when she was younger it is
almost a representation that she is back and
The overall look of is bringing her style of pop back to the
the album creates modern market.
a very edgy overall
look for the album
and what songs are
on it.
The close up of herself
allows the audience to
identify who exactly she
is.
The vivid colours
used are the
popular colours
which are
associated with
the genre of Pop, The bold title is in white
so it can be clearly to stand our from the
identified as being background so it is clear
part of that genre. to the audience. It still
withholds the line aspect
of which the larger
When comparing this album image does so it links the
cover to her past ones you two together.
can see that Madonna has
been modernised and has
adapted to the market that is
around today.

3. Jessie J – Who You Are The close up of Jessie J
indicates a part of her
style, edgy and
contemporary.
The contrasting colours
The overall look of of black and white have
the album is quite been used to really make
serious in a way due her stand on the cover so
to the actual image the album itself can be
used, accompanied seen amongst others and
by the colours. also makes her a
statement which can be
reinforced by the make
up used.
Even though the title
of the album is
The actual title of the album smaller than the
is ‘Who You Are’ which artists name, by it
almost justifies why she is being positioned
positioned the way she is. underneath the large
text you automatically
Name of the artist is bold and a
look at it when you
contrasting colour to make it
read the text above.
stand out more to the audience.

4. Despite the cover of the album looking quite
JLS - Evolution serious, the images still withhold that boy band,
pop feel. So you know that their music can be
predicted to be from the pop genre, which is
reinforced by previous songs released by the
band.
By having the title of the
album and the name of
The mid close up of all the band in a striking
four boys allow the red, it allows it to pop
audience to clearly out of the image,
identify who is in the captivating the
band and also a little audiences attention.
bit of their own person
style due to the outfits
that can be seen which
can allow the audience
to get a feel for what
the music on the The name ‘Evolution’
album could be like. almost feels like the
group have grown and
have changed
All of the boy’s eyes really
accordingly to how the
pop out of the cover, really
market has developed
making the viewer focus on
to be.
their faces. Even though
Ortise has sunglasses on the
fact that they’re black
makes him stand out due to the colours of
them and his skin contrasting. The effect of
this really makes the girls ‘go wild’ for the
boys as it entices their good looks and charms.