The document summarizes audience feedback from a survey about ancillary products for a soap opera called "Walton Hill". The majority of respondents were younger males, which contradicts earlier findings that soap opera audiences are primarily female. Most respondents said promotional magazine covers and posters for "Walton Hill" would encourage them to watch the show. Features like bright colors, character expressions and headlines were well-liked. Most also felt positively about the BBC's involvement in producing the show. Established soaps featured on the magazine covers were seen as appealing. Opinions were mixed on potential issues with the show's primetime airing slot. The magazine design was seen as most similar to "What's On TV". Views were also mixed on whether
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1. Audience Feedback –
Ancillary Products
Name: Zakary Winsall
Candidate Number: 2144
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
2. As can be seen, the majority of the
respondents are within the age bracket
of 16-24, suggesting an younger /
middle age audience as was discovered
in the original primary research.
Most of the respondents were also
male, which potentially contradicts the
original findings in the primary research
that females were the primary
audiences of soap operas.
3. The majority of the respondents (59%) responded saying that this
magazine (Soap TV) would encourage them to watch ‘Walton Hill’. 29%
said that the magazine might encourage them to watch ‘Walton Hill’ and
only 12% saying it wouldn’t.
4. Similarly to the magazine, the poster had a 76% response that it
would cause them to watch ‘Walton Hill’. 18% said that it might
encourage them to watch it and only 6% saying that the poster
would not encourage them to watch ‘Walton Hill.
5. Respondents commented on what
they liked about the magazine.
Most people like the bright colours
that are stereotypically associated
with the soap opera magazine style.
However it can also be denoted that
they like the type of image, and
expressions of the characters present
on the front cover.
Some respondents particularly liked
the headline, which included the
rhetorical question “Can you stand the
heat?”.
6. The majority opinion on the BBC
was generally very positive that
they were involved with the
production of ‘Walton Hill’. 88%
said that it made a difference
and making comments such as
the ones seen below.
11% of the respondents said
that having the BBC involved
with the production didn’t make
any difference to them.
7. Present on the magazine are
established soaps as cover stories.
94% of the respondents said it was
appealing that they’re on the page,
and only 6% it wasn’t appealing to
them.
Those who said it was appealing
commented on the question stating
that if the established soaps have
good reviews, therefore ‘Walton Hill’
must be good to compete with these
established soaps.
8. There was very balanced opinions
on whether ‘Walton Hill’ will cause
an issue being aired during prime-
time TV.
41% said that there would be no
issue with the time when ‘Walton
Hill’ was aired because people
would be able to watch their
favourite soaps, followed by ‘Walton
Hill’.
However 29% said there would be
an issue, and another 29% said
there is ‘sort of’ an issue with the
airing time.
9. I asked which established
magazines, my magazine (Soap
TV) was most similar to.
80% of the respondents were
correct in saying that it was
most similar to ‘What’s on TV’.
However another 13% that said
‘TV Choice’ were not wrong as
my magazine does also closely
resemble this magazine too.
10. Again there was a fairly mixed
opinion on whether the female
character on both the magazine and
poster was represented
stereotypically or anti-
stereotypically.
69% said that it was a stereotypical
because she was seen in an apron
and in a kitchen and therefore that
was expected.
However 31% said that she was anti-
stereotypical because she was
standing infront of the male
character, and also looks quite
strong and a dominating character
within the soap.
Editor's Notes
Make video of 1 person validating why the magazine would encourage them to watch walton hill
Same as before
Screenshots of bright colours
Expressions are typical mode of address for this genre
Video response why for headline
Video, what program is on at 8.30 that would prtevent them watching walton hill
