This document provides a textual analysis of two soap opera trailers. For trailer one, the analysis highlights the use of sad instrumental music, hostile dialogue between characters, and scenes showing bullying and flirting. Settings, costumes, and facial expressions further depict tension and depression. Trailer two features dialogue about reducing a prison sentence, sinister music, and heart monitor sounds building suspense. Angry facial expressions and a cunning look contrast prison and court settings. Both trailers utilize techniques like camera angles, cuts, and shots to portray power dynamics and build tension between characters. The document evaluates strengths of each trailer, noting areas that could be repeated or exploited in new soap opera trailers.

1. Soap Opera Genre –
Textual Analysis
Name: Zakary Winsall
Candidate Number: 2144
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Trailer 1 – https://www.youtube.com/watch?v=p6eZy6G8wTw
Verbal Codes –
The non-diegetic instrumental soundtrack that is present is very sad and quite sinister. This ‘signifies’ (De Saussure) that the plot of this
trailer is quite dark, dystopian and possibly very emotional. The use of diegetic dialogue such as “Just drop it will you?” suggests that
there is a lot of hostility between the main, male characters which could possibly later on break down friendships and cause arguments
and major plot twists. This is also evident from the diegetic dialogue “They said I was fat. I’m supposed to shrug it off” which represents
that the children in Coronation Street are being bullied, which further damages relationships and has a very sad plot to the series.
The diegetic dialogue “How do you fancy sharing a pudding?” suggests to the audience that there is an element of flirting involved with
this soap opera, instead of just all the hate and tension, there is also a possibility of a romantic relationships forming.
There is no non-diegetic dialogue present in this trailer, this could possibly place a lot of emphasis on the diegetic dialogue from the
characters, in turn evoking more of a last impression onto the audience.
Non-Verbal Codes –
The low key lighting present throughout this trailer connotes a very dark and depressing mood to Coronation Street. Traditional settings
such as inside a pub represents the typical verisimilitude that the UK audience expects from a soap opera. Character costumes are also
very typical of everyday life, with examples of the girl wearing her school uniform. The colour of the uniform is very dull grey colour. This
could possibly ‘signify’ (De Saussure) that their lives in school is very dull and repetitive.
The various different facial expressions that are illustrated by the characters are all very aggressive and angry which may represent to
the audience that there is a lot of tension between them.
Other scenes involved the characters being represented as very distressed and in shock as where the school girl realises she is pregnant.
Multiple characters are also seen to have very aggressive postures, which again helps to illustrate the aggression and tension between
these characters, however in one scene the character is shielded by the child, which may prevent him from acting aggressively.
The setting of this trailer is set in very public locations in prime areas, for example, inside a pub or at a house. In one scene inside of a
house the lighting is very low key and dystopian. This may suggest to the audience the struggle that character is going through as he
battles his depression.
All of the above are very stereotypical to the soap opera genre. This is because we enjoy watching the everday life of other people, as it
is far more interesting than our own. The affairs, murders and romance is realism which we as Brits want to see. There is no clear
illustration of character roles (Propp) in this trailer.

3. Trailer 1 – https://www.youtube.com/watch?v=p6eZy6G8wTw
Technical Codes –
The low angle shots on multiple characters represents that they believe they are of a higher status that the character which they are
talking to. This is then further anchored by the use of their dialogue which is quite vicious and rude such as “Just drop it will ya’?”.
Fast cuts between two characters talking also helps to represent the tension between the two characters in their conversion because
the perspective is constantly switching between the two characters which may imply confusion and also tension for the viewer.
The broken frame shot illustrates to the audience that the school girl is trapped in her life by the people who are bullying her. This is
then further “backed up” by the revelation of her pregnancy in which she is then further trapped.
The eye-line-match to the pregnancy test connotes a feeling of shock to the audience because it is revealed that besides her bullying
issues, she is now also pregnancy. This may also inflict a feeling of sympathy for this character.
The high camera angle at the opening scene illustrates to the audience that the character who is laying on the bed is powerless and has
to rely on other people to help her, in her case that would be to help her to walk again.
The slow zoom in towards the young female student helps to illustrate her situation and how sad and depressed she could be due to the
bullying that is taking place at her school, directed towards her.

5. Trailer 2 – https://www.youtube.com/watch?v=b0qQ3HFaxpw
Verbal Codes –
The diegetic dialogue that is present at the beginning of the trailer “I am appealing to get my sentence reduced” implies that this character
is in prison for some crime, but he believes he is possibly innocent and wants to spend less time in prison. However, due to the tone of his
voice it may imply that he is out to get some sort of revenge against the people who put him in prison.
The non-diegetic soundtrack that is present over the duration of the trailer is also very sinister and dark, this again portrays the feeling that
something is not as it actually seems, which of course ‘injects’ (Hypodermic needle theory – Katz & Lazarfeld – 1955) suspense into the
audience.
The diegetic dialogue “How’s my favourite brother?” which is spoken in a sarcastic and quite cynical tone of voice illustrates to the
audience that there is some sort of tension between the two of them, possibly suggesting that he is the one who got him put in prison.
The diegetic sound of the heart monitor beeping, followed briefly before the flat-line sound, may connote that time has quickly ran out for
the characters involved in this soap opera.
There is no non-diegetic dialogue present in this trailer, this could possibly place a lot of emphasis on the diegetic dialogue from the
characters.
Non-Verbal Codes –
Facial expressions are key in the opening scene to this trailer. The is located in the middle of some woods, with a very angry and distressed
facial expression. This connotes to the audience that something bad has happened to him, or he is possibly going to hurt someone else.
The setting of the court house is very modern, and contemporary, which may contrast to the background that is associated with the
character who is in prison who is expected to be brutal and violent because he is in prison.
However, this is contrasted in the following scene because he is seen with a cunning look on his face, because he has actually figured a way
to escape from the court house. This illustrates to the audience that this character is actually going to be quite smart and cunning.
The costumes worn by the characters in this trailer is very casual and stereotypical to the everyday life of someone in London. The only
exception to this is the character who is in prison, as he is seen wearing an orange vest.
The lighting present in this trailer is both of a mix of both high key and low key. The high key lighting is usually very natural and has a
happier and more friendly feel to it. In contrast, the low key lighting is fairly dark and sinister which may help to build tension for the
audience.
There is very clearly seen a difference in the character roles (Propp), Will is clearly illustrated as the ‘villain’ and his older brother is
portrayed as the ‘hero’ as he tries to help the two girls, the ‘princesses’, who Will wants to kill.

6. Technical Codes –
The panning shot around the character in the opening scene connotes to the audience that he is going to be the centre of attention.
Everything that happens in this soap opera will contain him in some way.
The eye-line-match to the court house blueprints followed by the shot of the character in prison illustrates to the audience that this
character is actually very smart, and has a plan to do everything that he wants throughout the soap opera.
The broken frame shot of the two school children may illustrate to the audience that they are trapped in school, but this is potentially a
good thing because they will be sheltered from the character who has just escaped from the court house. At this time there is no known
link between these characters.
The close up shot of the phone with the sketched photograph on it illustrates that this character again is very organised, and knows
exactly what he wants.
The speed of the cuts in this trailer between two girls and the escaped convict, Will, is fairly fast as this is helping to connote to the
audience that these are the two people he wants to kill and there is a lot of tension because both cannot be helped.
Trailer 2 – https://www.youtube.com/watch?v=b0qQ3HFaxpw

8. Evaluation of Textual Analysis –
Compare and Contrast
Trailer 1) – Areas of Strength and what you would ‘repeat’ (Steve Neale) or “exploit”
(Abercrombie – 1995)
In trailer 1 there are a lot of uses of different camera angles in order to portray different feelings of superiority. This is
very effective at illustrating to the audience who they think really is in charge and this is one feature I would repeat in
my trailer. Another area which I would exploit is the narrative. There seems to be a lot of tension which is good as this
is the content that draws an audience in. Another good feature to repeat in my soap opera trailer is the non-diegetic
instrumental in the background. This helps to also build up the atmosphere of the scene the audience is watching
which is very effective as this many entice them to continue to watch the new soap.
Trailer 2) – Areas of Strength and what you would ‘repeat’ (Steve Neale) or “exploit”
(Abercrombie – 1995)
From trailer 2 I would like to exploit some of the diegetic dialogue. For examples, one character shouts “Where are
they?!” this would be very good an enticing the audience to stay because there is an uncertainty and mystery behind
what is actually happens which is not fully revealed to the audience. I would also like to repeat the shot at the
beginning of the scene which was an 180 degree pan, eye level close up. This is a good shot because it helps to
establish the current setting on the opening of the soap trailer. If this is in an unusual place, as it is in trailer 2 it may
intrigue the audience to stay and watch the trailer, and mainly watch the new soap.