This document provides guidance for leaders on developing a working knowledge of data analytics. It explains that while data analytics may seem technically complex, they are really thinking skills that all managers should cultivate. The document recommends that leaders start by identifying problems data can address, understand how relevant data was generated, use their domain expertise to interpret results, and gain enough knowledge to make informed decisions rather than relying on assumptions. Developing these analytics skills can help leaders measure operations in detail and make better decisions.

1. A Leader’s Guide to
Data Analytics
Florian Zettelmeyer

2. A working knowledge of
Data Science can help you
lead with confidence

4. An essential
business tool
With access to incredible
amounts of data, companies
are able to measure every
aspect of their operations in
granular detail.
But many leaders are hesitant to
get involved due to the technical
intricacies.

6. Analytics are
not technical
skills
They are thinking skills.
Managers should not view
analytics as something
beyond their purview.

8. Being able to separate
good data from bad, and
knowing where precisely
analytics can add value is
important.

9. Working
knowledge of
Data Science
Can save making decisions
based on faulty
assumptions.

10. Start with the
problem
Generate data as a strategic imperative

11. Understand the Data
generation process
Have a very clear idea of where the data came from

12. Use domain
knowledge
Managers should use their business knowledge to account
for strange results.

13. Don’t just think it,
know it.

14. Thanks!