The document discusses various analytical techniques used in pharmaceutical analysis to identify and quantify chemical substances. It describes techniques including gravimetric analysis, titrimetry, polarimetry, refractometry, chromatography, spectroscopy, electrochemistry, kinetics methods, and hyphenated techniques. Specifically, it provides details on the principles and applications of techniques like titration, high performance liquid chromatography, UV-visible spectroscopy, infrared spectroscopy, mass spectroscopy, and hyphenated methods like LC-MS and GC-MS.