2. THE LOGO AND ITS MEANING
• The Kamadhenu (a divine bovine-goddess
described in Hindu mythology as the mother of
all cows) suggests auspiciousness (marked by
success).
• The sun is the source of knowledge and
vitality, a living force. India the mother country.
• The elephant represents strength and power.
• The 'shankh' represents the voice of people.
• The lotus stands for purity and independence.
•
The 'Blades of Grass' stand for multiplicity &
fertility (the growing popularity of the paper).
3. THE HINDU-INTRODUCTION
The Hindu is an English-language
Indian daily newspaper.
► Headquarters at Chennai, The
Hindu was published weekly when it
was launched in 1878, and started
publishing daily in 1889.
► It is the second most circulated
English-language newspaper in India,
with average qualifying sales of 1.39
million copies (as of December 2013)
► According to the Indian
Readership Survey in 2012, it was the
third most widely read English
newspaper in India (after the Times of
India and Hindustan Times), with a
readership of 2.2 million people.
► The Hindu has its largest base of
circulation in southern India, and is
the most widely read English daily
newspaper in Kerala and Tamil Nadu.
7. PUBLICATIONS
The Hindu became the first Indian newspaper to
offer an online edition in 1995 .As of
November 2015, it is published from 18
locations across nine states:
• Bengaluru
• Chennai
• DELHI
• Thiruvananthapuram
• Vijayawada
• Kochi, Allahabad
• Mumbai. And in many more sates.
8. HISTORY
• The Hindu was founded in Madras on 20
September 1878 as a weekly.
• About 80 copies of the inaugural issue were
printed at Srinidhi Press, Georgetown on one
rupee and twelves annas of borrowed money.
Subramania Iyer became the first editor and
Veeraraghavachariar, the first managing director
of the newspaper.
• The Hindu was one of the many newspapers of
the period established to protest the
discriminatory policies of the British Raj.
9. CIRCULATIONS
According to the Indian Readership Survey in 2012, it was the third most
widely read English newspaper in India (after the Times of India and
Hindustan Times), with a readership of 2.2 million people.
► The Hindu has its largest base of circulation in southern India,
especially in the states of Tamil Nadu and Kerala, and it is also the
most widely read English daily in Tamil Nadu and Kerala
It is printed at 20 locations across eight states.
According to the ABC, the total circulation of The Hindu is 1,391,550
Daily. (as of DEC. 2013)
10. MARKETING
STRATERGY
Move First, Move Fast
Continuous Innovation
► Smart-sensing future
► Constant Innovation like
first to go Online, first to
print in color etc.
► The Hindu uses modern
facilities for news gathering,
page composition and
printing.
The Hindu's editorial section
is held in high regard for its
balanced views and
opinions, effusing an
independent editorial stance.
11. KEY MILESTONES
20 Sep. 1878
Six young men start The
Hindu as a weekly edition.
1 Apr. 1889
The Hindu becomes an
evening daily.
11 Nov. 1940
The Hindu becomes a
morning daily.
15 July 1978
KSL starts The Sportstar a
weekly magazine for
Sports.
1 Dec. 1984
KSL starts Frontline a
fortnightly magazine on
current affairs.
28 Jan. 1994
KSL starts The Hindu
Business Line, a business
daily.
18 Apr. 1996
The Hindu Internet Edition
launched.
13 Sep. 2003
The Hindu celebrates 125
years.
20 Sep. 2012
KSL launches The Hindu
Centre for Politics and
Public Policy.
12. COMPETITIONS
The Hindu and Times Of India Ad Wars
It all started in 2008, when Times Of India
entered the Chennai newspaper market, a
market that was dominated by Hindu. Times
Of India started off with the Nakka Mukka -
A Day In The Life Of Chennai campaign to
reflect the vibrancy and energy that Times Of
India is going to bring about in Chennai.
Wake Up Chennai Times Of India Campaign
Hindu has come back strongly with an integrated
marketing campaign - TV, print and internet. The ads
laced with sarcasm on the third grade news doled out
by todays newspapers have already becoming a viral
hit on thee social media and Hindu has managed to
convey its message very strongly, Stay ahead of the
Times.
COMPETITORS:TIMES OF INDIA,HINDUSTAN TIMES & INDIAN EXPRESS
13. PUBLICATIONS
INCLUDES
Includes the following
publications:
The Hindu Business Line -
Business Daily
Sportstar - Weekly Sports
magazine
Frontline - Fortnightly
magazine
Survey of Indian Industry - An
annual review on Indian
Industries Survey of Indian
Agriculture - An annual
review on Indian Agriculture
Survey of the Environment -
An annual review of the
Environment
Indian Cricket - An annual
record book on Cricket
The Hindu Index - Monthly
and Cumulated Annual
Special Publications under the
series THE HINDU SPEAKS
ON Libraries: Information
Technology, Management,
Education, Religious Values,
Music, Scientific Facts.
Special Publication under the
series FROM THE PAGES
OF THE HINDU: Mahatma
Gandhi -The Last 200 days.
Young World : A complete
newspaper for children –Every
Friday
Hindu Tamil Thisai
14. PUBLICATIONS INCLUDES
Magazine: Published on
Sundays
Retail Plus: Published on
Sundays
Open Page: Published on
Sundays
Literary Review:
Published every first
Sunday Classifieds:
Published every first
Sunday
Downtown: Published
on Sundays Business
Review: Published on
Mondays
MetroPlus: Published on
Mondays, Tuesdays,
Wednesdays, Thursdays,
Fridays
Education Plus:
Published on Mondays
with an update on
Tuesdays Book Review:
Published on Tuesdays
Young World: Published
on Tuesdays
Opportunities: Published
on Wednesdays
SciTech: Published on
Thursdays
NXq: Published on
Thursdays Friday
Review: Published on
Fridays
Cinema Plus: Published
on Sundays
