The document provides an overview of e-commerce and the e-commerce supply chain. It defines what e-commerce is, discusses the different types of e-commerce models (B2B, B2C, C2B, C2C), and describes the key components of a typical e-commerce transaction including websites, transaction processing systems, payment systems, and management of the supply chain. It also briefly discusses some threats to e-commerce like theft of intellectual property and provides tips on how to protect privacy online. Finally, it walks through an example of purchasing a pen drive on the Flipkart e-commerce platform to illustrate the end-to-end e-commerce transaction process.
2. What is a Commerce.
According to a dictionary.com
Commerce is a division of trade or production which deals
with the exchange of goods and services from producer to
final consumer
It comprise the trading of something of economic value
such as goods, services, information, or money between
two or more entities.
3. What is E-commerce
Commonly known as Electronic Marketing.
“It consist of buying and selling goods and services
over an electronic systems such as the internet and
other computer networks.
“E-commerce is the purchasing, selling and
exchanging goods and services over computer
networks(internet) through which transaction or
terms of sale are performed Electronically.
4. Simple E-Commerce Approaches for Getting
Started
Online auction and shopping websites are where people and
businesses buy and sell goods and services worldwide
5. Things You Need to Know About Selling
Online
Obtain Internet access and an e-mail address
Register as a seller on an Internet auction site
Establishing a payment system to receive your money
Create a listing to offer your product
Actively sell your product during the offering time
Arrange payment and shipping
Buyer and seller feedback to the Internet auction site
6. Obtaining Internet Access and an E-mail
Address
Free Internet access is often available in the community
Free e-mail accounts are available through several reputable
internet sites
7. Register as a Seller
• Basic Steps:
– Enter basic information--is it secure?
– Choose your User ID and password
– Click on the register link at the top of most internet auction
pages
– Get a confirmation e-mail
8. Establish a Payment System
• Requirements for efficient, secure
sales:
– Local bank account to receive
payments
– Secure payment method for
customers
PayPal
(https://www.paypal.com/)
9. Create a Listing
Decide what to sell
Complete online listing form
Auction format
Fixed price format
Classified ad format
“Store” format
Select a category
Specify a title
Write a description
Take digital photographs
Beginning and ending times for the auction
Other listing information
10. Selling the Product
Monitor the process regularly
Check e-mail and the auction
Communicate with interested buyers
Reply to information requests quickly
Promptly close the sale
Notify winning bidder
Confirm purchase
11. Payment and Shipping
Monitor payment method
Ship product when payment is received
Pack product properly
Insure the product
Get a tracking number
Use a reputable carrier
USPS
UPS
FedEx
DHL
12. Buyer and Seller Feedback
Use the auction site process for buyer
and seller feedback
Feedback is important to create a
trustworthy online auction
community
Trust will build sales
15. Activities for Getting Started!
In group discussions, identify free local computer
and e-mail access resources
Churches, public libraries, schools
Ask friends and relatives for assistance
Observe how to use e-mail and the Internet
Explore online Internet auctions with group
members
Perform searches for products you might make
Monitor auction activity
Determine shipping options and costs
Calculate realistic prices for products to be
sold
16. Keeping Track – Recordkeeping and
Internet Transactions
Basic financial skills needed
Basic recordkeeping
Sales tax
Income tax
How to get paid?
17. Simple accounting approaches of keeping records
Use IRS Schedule C as template
Organize a simple ledger
Recordkeeping
20. Sales Taxes
The state tax authority determines current policies
Sales tax may be state, county, or city specific
Most states do not require the Internet seller to pay sales
tax on out-of-state sales
Local extension workers may be able to help with setting up
a sales tax account if necessary
21. Personal Income Taxes
Profits from e-Commerce sales are subject to taxes
Federal, State, and Local income taxes
Self-employment taxes
Portion of e-Commerce revenues should be set aside in a bank
account
Forms to become familiar with
IRS Form 1040 Schedule C
IRS Schedule SE
State income tax form (state-dependent)
22. How to Get Paid: The Need for a Local Bank
Account and Third Party Payment System
You must develop trust in credit and banking
systems
Bank checking account is critical for e-Commerce
selling
PayPal third party payment account is strongly
advised
Provides a safe and secure method to purchase
goods
Speeds up the seller’s receipt of funds from a
sale
Bank and PayPal fees should be taken into
consideration when setting product prices
23. Activities to Develop Basic Financial Skills
Financial Literacy Discussions
Discuss feelings about banks and payment systems
Discuss current methods of handling personal finances
Discuss how to use credit properly and the cost of interest
The group should take the Rutgers Financial Fitness Quiz at
http://njaes.rutgers.edu/money/ffquiz
Discuss the need for basic recordkeeping
Work in groups to review the IRS Schedule C (1040 form)
Discuss why good record are important to the success of any
business, even small home-based businesses
24. Get Started
Examples have been provided
Your rural life skills can become marketable products
Opportunities have been identified
Procedures to follow have been stated
Financial management issues have been addressed
Now it’s up to you to take control of the process and bring a
product to the e-Commerce marketplace
What is your next step?
How can we help?
26. Evaluation
Every educational program can be improved.
We want your judgment of how much this
program has helped you understand how
you can create products to be marketed
through the Internet and how you can place
them for sale on the Internet. Please take a
few moments to fill out the questionnaire
that will be provided by your extension
educator. Your opinions will help us toward
our goal of continual improvement so that
we can serve you better.
28. History
Electronic commerce became possible in 1991 when the
internet was opened to commercial use. But it wasn’t until
1994 that it really began to accelerate, with the
introduction of security protocols and high speed internet
connections.
Some important years in the development of E-
COMMERCE SYSTEMS…
1979:Michael Aldrich demonstrates the first online shopping
system.
1984: Gates head SIS/Tesco is the first B2C online shopping
and Mrs. snowball, 72, is the first online home shopper.
29. 1984: In April 1984, CompuServe launches the Electronic
Mall in the USA and Canada. It is the first comprehensive
electronic commerce service.
1996: India MART B2B marketplace establish in India
1996: ECPlaza B2B marketplace establish in korea.
2001: Alibaba.com achieved profitability in December 2001.
2002: eBay acquires PayPal for $1.5 billion. Niche retail
companies Wavfair and Netshops Re found with the
concept of selling product through several targeted
domains, rather than a central portal.
2003: Amazon.com posts first yearly profit
2012: US e-commerce and online Retail sales projected to
reach $226 billion, an increase of the 12% over 2011.
2012: US e-commerce and online Retail holiday sales reach
$33.8 billion, up 13%
30. WHY USE E-COMMERCE
Loss Entry Cost
Reduces Transaction Costs
Access to the Global Market
Secure Market Shares
32. E- commerce : the world over
There are over 2 billion Internet users in the world(almost
1/3 of the world population)
Retail e-commerce itself in the U.S is predicted to grow at
17% and it will account for $200 billion in sales in the
current year i.e 2012
China has added the equivalent of the entire population of
France in internet users in each of the last four years(2007-
2011)
By 2015, china will surpass U.S in terms of total e-
commerce revenues.
In 2011, Germany’s online trade increased 17% in 2011 to
€21.48 billion.
33. E-Commerce – India
80 million Internet users
10 million 3G connections within 6 months of launch, almost
equal to the base of wire line broadband connections
The 2nd largest user base for Google+ and Orkut in the world
28% of travel gets booked online; 117 million transactions on
IRCTC alone
47% of the classifieds business is online
7% of bank users in India access their accounts online
25% of IT returns were filed online in 2010-11
Close to 50% of music revenues in India comes from mobile
downloads
35. Components of a typical successful
e-commerce transaction
Seller should have the following components:
A corporate web site with e-commerce capabilities
(e.g., a secure transaction server);
IT-literate employees to manage the information flows
and maintain the e-commerce system.
36. Transaction partners
Banking institution that offer transaction clearing services
(e.g., processing credit card payments and electronic fund
transfers);
For business-to-consumer transaction, the system must
offer a mass for cost- efficient transport of small package..
37. Government, to establish:
• A legal framework governing e-commerce transactions
(including electronic document, signatures, and the
like);
• Legal institutions that would enforce the legal
framework (i.e., laws and regulations) and protect
consumer and business from fraud, among others.
38. Consumers (in a business-to-
consumer transaction):
From a critical mass of the population with access tot the
Internet and disposable income enabling widespread use
of credit cards; possess a mindset for purchasing goods
over the Internet rather than by physically inspecting
items.
Firms/business ( in a business-to-business
transaction) that together form a critical mass of
companies (especially within supply chains) with
Internet access and the capability to place and take
orders over the Internet.
39.
40. Types
The scope of e-commerce is vast and includes all
process that a business organization conducts over a
computer network.
HERE IT IS…..
B2B (Business-to-Business)
B2C (Business-to-Business)
C2B (consumer-to-Business)
C2C (consumer-to-consumer)
41. Example of websites
B2C. www.amazon.com
C2C: www.eBay.com / olx.com/quicker
B2B: www.tpn.com
C2B: www.priceline.com
Let’s visit these web sites in turn and discuss
its features.
42. B2B E-COMMERCE SYSTEM
Companies doing business with each other such as
manufactures selling to distributors and wholesalers
selling to retailers. Pricing is based on quantity of
order and is often negotiable.
43. B2C E-COMMERCE SYSTEM
Business selling to the general public typically through
catalogs utilizing shopping cart software. By dollar
volume, B2B takes the prize, however B2C is really
what the average Joe has in mind in mind with regards
to e-commerce as a whole.
44. C2B E-COMMERCE SYSTEM
A consumer posts his project with a set budget online
and with in hours companies review the consumer’s
requirements and bid on the project. The consumer
reviews the bids and selects the company that will
complete the project. Enlace empowers around the
world by providing the meeting ground and platform
for such transactions.
45. C2C E-COMMERCE SYSTEM
There are many sites offering free classifieds, auctions,
and forums where individuals can buy and sell thanks
to online payment systems like PayPal where people
can send and receive money online with ease. eBay’s
auction service is a great example of where person-to-
person transactions take place everyday 1995. ex-
OLX.IN, Quicker. in etc
46. The E-commerce Supply Chain
Supply chain management is a key value chain
composed of:
Demand planning
Supply planning
Demand fulfillment
48. The E –commerce Supply chain
E-commerce supply chain management allows
business an opportunity to achieve:
Increased revenues and decreased costs
Improved customer satisfaction
Inventory reduction across the supply chain
50. E-commerce Transaction Processing
E-commerce transaction processing software:
Connects participants in the e-commerce economy and
enables communication between trading partners,
regardless of their technical infrastructure
Fully automates transaction process from order placement
to reconciliation
Web site traffic data analysis software: Processes and
analyzes data from the Web log file to provide useful
information to improve Web site performance
51. Electronic Payment Systems
Digital certificate: An attachment to an e-mail
message or data embedded in a Web page that verifies
the identity of a sender or a Web site
Certificate authority (CA): A trusted third party that
issues digital certificates
Secure Sockets Layer (SSL): A communications
protocol used to secure sensitive data
Electronic cash: An amount of money that is
computerized, stored, and used as cash for e-
commerce transactions
52. Electronic Payment Systems
Electronic wallet: A computerized stored value that
holds credit card information, electronic cash, owner
identification, and address information
Credit card
Charge card
Debit card
Master card
53. Threats of E-commerce
E-and m-commerce incidents
Theft of intellectual property
Intellectual property : music, books, inventions,
painting, and other special items protected by patents,
copyright, or trademarks
Patents on business processes
54. How to Protect Your privacy While
Online
inciples of Information Systems, Seventh Edition
55. Flip kart is an example of a e-commerce
business
78. Reference and Citations
Google. Com
Investopedia
Wikipedia
Principles of information
systems
E-commerce Kenneth C.
Laudon, Carol Guercio Traver
Kimball P.Marshall, Ph.D., Alcorn State University
kimball.p.marshall@netzero.net
Ilya Smolyaninov, Alcorn State University
Igor Georgievskii, Alcorn State University
Leigh Junkin, Alcorn State University