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1. Pop
In Pop music video the common iconography that is used is voyeurism, often of the
main artist. Common conventions include a dance routine at some point in a music
video. Often the costumes will be completely different and interesting, for example
take Lady Gaga- Bad Romance. Other conventions that slip into the pop genre include
narrative based videos with a link to Goodwin’s theory of link between lyrics and
visuals. Lip Syncing is a common theme in a pop video. The lead singer is also
majorly the centre of attention. High key lighting and dramatic makeup is often used
and the tone is mostly upbeat and bright.
Indie
There is the iconography of having a causal dress code. The video isn’t over the
top for example not using many special effects and can appear to have a very low
production value. The video are half performance and half narrative but it cannot
be linked to all indie music, it varies for one band to another. It is typical for indie
music videos to have different and unique shots that don’t highlight the music
but they have a specific meaning.
Rock
The typical iconography of a rock music video is quite and low-key, dark ton to
give the video that edge that the song has. It is rare for a rock video to be
narrative based, it is predominantly performance based. Live performance is a
common convention a rock music video. Iconography for rock videos includes
the band members having piercings, tattoos and wearing dark clothing which
often matches the dark meaning of the song.
Hip Hop/Rap
A iconographic element of the mise-en-scene is that in hip-hop/rap genre music
videos, they tend to be set in an urban location, often around graffiti and big
buildings. Dress code for hip-hop/rap genre music videos stereotypically includes
hoodies and hats. There is often voyuerim used and music videos tend to have a lot of
lip syncing. Even if there is a strong narrative and it is not all performance based, the
lead artist tends to be featured a lot. Clubs, smoking, alcohol, drugs are also
stereotypically often found in a hip-hop/rap music video.