House style refers to a company's preferred presentation and layout conventions. This magazine's house style includes: - The masthead appearing in the top right corner of every cover alongside headlines. - The main cover image usually depicts a large world event and uses illustrations to convey clear messages and connotations without much text. - Covers use bold colors and sans serif text for coverlines with serif text reserved for the masthead and main coverline. Images and short, simple text construct representations for readers. - Contents pages follow the same layout with 3 to 7 small photos relating to concise sans serif headings under a red header matching the masthead style to maintain the magazine's house style across formats.

1. ANALYSIS OF
HOUSE STYLE IN
MAGAZINE

2. House style is a company's preferred manner of presentation and layout of their graphic material. The
masthead is the same on all the covers and the layout is the same, with the masthead in the top top right
corner and the headlines next to it. The main cover image is usually an illustrated image about a large
event happening in the world, they are usually very telling and clear, with a lot of connotations. There is
no barcodes on any of the covers, the date always comes under the cover lines. The main coverline is
usually very short, simple but effective. The colours are usually quite bold, all the covers are very colourful.
The coverline text is always sans serif, the mast head and the main cover line are serif. The image and the
language usually get a very clear message across, without a lot of explanation, they construct
representations through their use of imagery and language- because they use illustrated images, it is
much easier to construct representation, because they can make it clear.
The covers are very conventional of a current affairs magazine, with clear bold images, very formal
language and font types, little use of explanation- all the language they are using headlines of articles
about current affairs.

3. Contents pages are where the magazine will list the headlines and the categories of their
magazine.The Economists contents pages are all the same layout, always between 3 and
7 photos.The headings are small and concise, they all have a red header at the top of the
page, which follows the same styles as the mast head in the front cover.The images are all
quite small and relate to the the contents headings.The contents headings are written in
red, again following the magazines house style. All of the text is sans serif, which matches
the cover lines on the front cover.
The text and the colour scheme is very similar to the front cover, creating the house style.