NME – Nov 2011 – Arctic Monkeys The design is done using aMasthead: capitalised, bold, red sans serif typeface – This looks laid back but controlling and professional.The Masthead used on the front cover of themagazine is the typical NME masthead that isusually used for NME magazine. The NME has no visible strap line on this issue but different ones appear on “seasonal” issue and certain special issues that are produced.The masthead is found in the top left hand corner ofthe magazine which is the typical placement of themagazines mastheadNew Musical Express NME NME stands for: which can be seen in theseexamples:
NME – Nov 2011 – Arctic Monkeys The sell lines on this issue of the NME magazineSell lines: come in three different types.The first example is the most commonly used sell line and this is themain story sell line and the three minor sell lines that are underneathit.The main story headline dominates the majority of the frontpage spread and has three parts to it. First there is a quotewhich is wrote in the same typeface as the masthead but in asmaller font and in white instead of red. Then there is a smalleritalic red strap line in a smaller font followed by the main coverarticles name which is “Arctic Monkeys” in a very large font sizewhich is fully capitalised and is also a different style to themastheads type face although it is similar due to its colour andcapitalisation. This new type face is serif.
At the bottom of the magazine there are also a plus section which names other artists featured in the magazine. This shows the magazine relies on quotes and name drops to use as sell linesBelow this is three minor articles namedwhich can be also classed as headlines.Each one of these takes up a third of thefront cover and has a dramatisedheading which is in the same style as thetext reading “Arctic Monkeys” andunderneath this there is a short summaryof the piece is the same style as thequote from the main cover story
The second type of sell line is a red box in thetop right hand corner of the magazine labelled“the next big comebacks” in a small whitetypeface which has the first letter of each wordcapitalised. There is then two titles in this boxwhich are in a black typeface which is identicalto the mastheads. Below each title there is aquote which is in the serif typeface but in white.Finally there is a piece of text which is in yellowwhich does not fit into the magazines black, redand yellow house style which is also in the samestyle as the masthead
The final sell line of the magazine isa puffball advertising “the top 20dance acts on the planet. This isdone using a variety of the serif andsans serif typefaces which the “20”and “on the planet” being colouredwhite and using stand out typefacesto draw attention. The puffball isalso filled in red keeping with thehouse style.
Mode of Address Directly addresses theInformal reader. Informal language Strong use of dramatisation and exclamation marks! e.g “Drama queen!” “Sicko!” Uses a lot of quotes and article “Potty Mouth!” overviews Shows a laidback and chilled out attitude although values look moral and secure
Cover Image Shot of the main sell line – The Arctic MonkeysModels all wearing denim (most darker shades) or leather.Only props used are a pair of sunglasses.Main colours: White, Blue and BlackSpeaks to audience because the band are instantly recognisable – face recognition Mid close up shot used Background incorporates colours of main photo subject.
Puffs, Pugs and KickersPuff’s used in both circle and square forms to bring attention to features in the magazine varying from the main cover article.Kickers used with variation of colour in text in- between articles and also within anchorage for articles.Yellow used in one example to highlight competition.Pugs are not used.
Cover lineAnchorage directly underneath cover photo and is the largest typeface on the front cover meaning they are easily .Use of quotes – entices readerBrief overview – entices readerDifferent colours used in text (see sell lines)
House StyleColours: Red, White, BlackSans Serif and Serif text both usedHouse style is laid back aswell as at the same time being professional.
Rhythm - Sep 2012 – Stewart Copeland Connotation: Music related especially to drums. The Masthead is bold, capitalised, sans serif and in a large font located all the way across the top of the magazine White on a dark background so it stands out although this can change from month to month e.g Masthead uniform and solid.Examples of different coloured mastheads:
Strap line – “UK’s best selling drum magazine”Same typeface as masthead but in a smaller font and not bold. Still capitalised with a kicker used in yellow for “The UK’s” and “Drum Magazine”.The strap line is placed across the top of the magazine.Strap line indicates the magazine is the one to buy on its specialised music topic.
Sell LinesThe magazine has numerous sell lines of the front cover. There is the main cover article, three puffballs and then an article advertised with a photo and one without.The sell lines are done using the same font as the masthead but with variation in the font size and capitalisation. Also some words are used as kickers with the text varying between white and yellowThe puffballs on the magazine are all done in a different colour and style to make them stand out more and to punctuate their presence.Secondary image added to the front cover to help sell an article on a topic which had been as past cover story.
Mode of AddressThe mode of address is this magazine is plain and simple but indirect which gives a formal and business like feel to the magazine.There is less dramatisation than NME magazine but quotes are still used as anchorage and to draw attention to sell lines.
Cover ImageThe main cover image is a full body shot of the magazines main article Stewart Copeland.The clothing of the model is bright and loud which draws attention to the model as there isnt much colour contrast.Drumsticks are used as props but are positioned so the model is almost in a welcoming pose which will appeal directly to the reader.The main colours are black and orange in the background of the image but in the foreground the bright colours of yellow, red and blue on the models shirt create contrast
Anchorage of Cover LineThe main cover photo is anchored to text that is to the left of it in the dead centre of the magazine.The main headline of the anchorage is the same typeface and style as the main cover article. The quote linked to it is a smaller and different typeface and all of it is capitalised. It is in yellow instead of .There is also an article overview which is in the same style as the quote but with the very important sell lines of the article being kickers in yellow. There is also a yellow block line around two sides of this making it even more noticeable.
Puffs, Pugs and KickersKickers are used thought the front cover of this magazine in yellow to draw attention to the buzzwords of the articles which are being referred to.Puffballs are used to advertise the review section of the magazine which will be a good source of revenue to the magazine so its essential its well advertised. Also competitions and the bonus CD that comes with every magazine is advertised.These all work well to attract attention to buzzwords and to features of the magazine beside from the main cover story.
House StyleThe house style of the magazine is very formal and business like.The main colours are usually black and white with a variation of other colours used in text to emphasise certain aspects. In the case of the cover of this edition it is the colour yellow.The magazine is designed for drummers are this is evident due to the choice of language and the themes of the articles.