Beyoncé is a well-known pop and R&B singer. The album cover features a black and white photo of Beyoncé making direct eye contact with the audience, intended to create a connection. Her revealing outfit is meant to appeal to male audiences. The CDs are designed to look like vinyl records, giving the album a unique selling point. The album layout follows the rule of three, splitting the space into sections for the title, photo, and artist name to clearly convey the information. The bold black and white photography creates a gritty and powerful image of Beyoncé, representing her independence admired by fans.

1. Beyoncé is a pop and R&B singer
songwriter. She is a very well
established artist and known all over
the world. On the front of the album
Beyoncé is shown looking into the
camera creating a connection with
the audience, this is called direct
mode address. She is wearing little
clothing which makes her body
admirable to the male audience.
The black and white tone creates an
edgy and engaging look to the
photo, allowing the tonal contrast to
stand out.
The CD’s have been made to
look like mini vinyl records. This
adds an interesting and
alternative look, which also
means that the album has a
unique selling point for listeners.
The album does follow the rule
of three. This design technique
splits the square space of the
album into a top, middle and
bottom. The album name is
placed at the top, the photo of
the artist is placed in the middle
and the name of the artist is at
the bottom. This means that the
mind can easily identify each
item and it’s importance.
The overall look of the album
creates represents the artist
in a very bold and fearless
way. By using black and
white photography to
represent the artist it gives
her a gritty and powerful
image creating the feeling of
independence which is what
her audience admire.