Album release posters are a form of advertisement used to attract new audiences to an artist's music without listeners hearing the music first. Stormzy's 2017 album poster "Gang Signs & Prayer" was prominently displayed on London's underground transit system, helping him achieve a large audience on his release date. The poster features Stormzy in the center among others in ski masks, referencing both gang culture and the album title. Kanye West's 2013 album "Yeezus" had a simplistic poster written in marker resembling Kanye's pride in his work. It demanded that the audience "PURCHASE JUNE 18" rather than pre-order, showing Kanye's assertiveness in how he wanted