Running head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 4
Marketing Communication and Brand Strategy
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrooks
June 5, 2017
Situational analysis
Introduction and objectives
The company intends to brand Ikea products to resonate with the expectation of the consumers. In the first step, the organization has to communicate its vision, which is excelling as a leader in the delivery of excellent products. Afterward, the team surcharged with branding the product will outline the objectives and values treasured in propelling the venture to greater heights of excellence.
Analysis
An exploration of the markets suggests that the demand for technological gadgets is on the rise. Ikea, therefore, has a greater reputation when it comes to addressing the needs of the consumer. The process can commence with evaluating the product using a SWOT analysis. The market comprises of competitors capable of producing similar technologies at a lower cost. The taxation by governments among other policies affects trading. Those demanding exemplary products outnumber those needing traditional merchandise.
The trend is the use of digital media is guiding communication in the markets. The creation of elaborate distribution channels is a complex process. Additional dynamics is that the number of younger shoppers is on the rise with the demand for sophisticated merchandises exceeding the need for traditional brands. Another dynamics is that incomes and age affect decision-making. Lastly, the use of technology in improving product quality is critical in accomplishing success in the markets.
Products
SWOT analysis
The adoption of a SWOT analysis indicates that the brand has a long tradition of guaranteeing satisfaction. Therefore, in making the decision to brand, the team must communicate to consumers the positive history of the brand. They should adopt techniques that resonate with the expectation of consumers such as the use of simple and definite language. According to Pickton & Broderick (2001), the opportunities available in making the decision are that the global demand for technological products is on the rise. The use of technology also creates an opportunity to reach wider audiences. Hence, Ikea can capitalize on the opportunity in reaching consumers. The company can also leverage on its expertise in marketing
The challenges to the process of branding are that the company faces competition from other reputable brands. The penetration of new markets comprising of conservative consumers is also a daunting task considering that other players have tried exploiting the strategies. The weakness of the company is that it undertakes most of its duties in-house yet there are immense opportunities in outsourcing some of the operations. The marketing team also confronts the challenges of adopting a global strategy at the expense of maintaining the local identity o ...
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
At Faisaliteb, we're your trusted partners for business success, offering comprehensive services like Website Design, Content, SEO, SMM, Ad Boosting, and Graphics Design to propel your growth. Let us help you stand out in the digital world and achieve your goals together.
The process of adapting a company's marketing methods to the conditions of different countries is referred to as global marketing. It encompasses the entire process of planning, developing, positioning, and promoting your items in a worldwide market.
The document discusses the application of the 7Ps of marketing by ClothLine Industries. It describes how the company originally struggled due to a lack of long-term planning and marketing strategy. This led to decreased revenues and profits over time. The company then formed a marketing unit that helped reshape their approach using the 7Ps of marketing. This included improving personnel hiring and training, better understanding customer needs for products, adjusting pricing strategies, and placing consumers at the center of production. Implementing the 7Ps framework helped the company increase sales and profitability.
Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docxgertrudebellgrove
The document discusses Nintendo's 5-year marketing plan to increase its international sales. The plan focuses on consumer analysis of its target market of 10-30 year olds, identifying new international markets, and addressing current threats. Nintendo will analyze economic, technological, regulatory and social factors and exploit opportunities in software, hardware, accessories and mobile apps. The goal is to broaden its market share by introducing products in every region from a central location.
Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docxgertrudebellgrove
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
.
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
Branding strategy and marketing communication plan
Dennis Gamarra
University of Phoenix
Instructor: Meraj Khan
March 2, 2020:
Branding Strategy and Marketing Communication Plan
Every firm is obliged to create a brand of their own that will market them and market their products as well. There must be a good strategy for the branding of the to enable the firm out to do their competitors in the marketing of their products. During the branding process, a firm must also put into consideration on the way to communicate with their prospective customers as well as play fairly on competitors. In the branding, one situational analysis that has to be put into consideration is the vision, mission, strategic objectives, and the values of the firm. In the branding process, the firms are highly advised to maintain their mission and the vision to ensure that they do not focus on a different goal. The communication message to the audience should be in the capacity to drain their attention and interest on the products but not away from the business. The communication method should be appealing and be objective towards the mission and the vision of the firm (Blakeman, 2018).
The strengths and weaknesses of the firm should also be highly considered in the branding strategy. Firms should be keen to ensure that they do not expose their weaknesses during communication with their audience during promotion events as this will devalue the firm, and this may lead to falling in their sales, and even the competitors may use the weaknesses as their competing tool. The firms should give a high priority in the exposure of their strengths to their prospective audience in their branding as this highly influences the habits of the audience towards the products of the firm. The strengths, when efficiently communicated through the branding, will lead to the achievement of the set goals of the business is a good time. The firms should also have great objectives during the advertising of their products. The purposes will enable them to choose the proper channel of advertising. The firm should consider a channel where it will be able to access a large number of the targeted group and in good time. Proper communication during the advertisements and the use of the most relevant channel of advertising will foster the rise in the sales of the firm and also facilitate the achievement of the set goals and objectives of the firm (Blakeman, 2018).
On matters to deal with public relations, firms should be keen not to interfere with the rights of the others in society. The firms should design a way on how to interact with their audience in a friendly way and create a good gesture for the whole society at large. Firms should be open to answering any complaint forwarded to them by the audience in an honest way so as to satisfy the interests o ...
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
At Faisaliteb, we're your trusted partners for business success, offering comprehensive services like Website Design, Content, SEO, SMM, Ad Boosting, and Graphics Design to propel your growth. Let us help you stand out in the digital world and achieve your goals together.
The process of adapting a company's marketing methods to the conditions of different countries is referred to as global marketing. It encompasses the entire process of planning, developing, positioning, and promoting your items in a worldwide market.
The document discusses the application of the 7Ps of marketing by ClothLine Industries. It describes how the company originally struggled due to a lack of long-term planning and marketing strategy. This led to decreased revenues and profits over time. The company then formed a marketing unit that helped reshape their approach using the 7Ps of marketing. This included improving personnel hiring and training, better understanding customer needs for products, adjusting pricing strategies, and placing consumers at the center of production. Implementing the 7Ps framework helped the company increase sales and profitability.
Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docxgertrudebellgrove
The document discusses Nintendo's 5-year marketing plan to increase its international sales. The plan focuses on consumer analysis of its target market of 10-30 year olds, identifying new international markets, and addressing current threats. Nintendo will analyze economic, technological, regulatory and social factors and exploit opportunities in software, hardware, accessories and mobile apps. The goal is to broaden its market share by introducing products in every region from a central location.
Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docxgertrudebellgrove
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
.
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
Branding strategy and marketing communication plan
Dennis Gamarra
University of Phoenix
Instructor: Meraj Khan
March 2, 2020:
Branding Strategy and Marketing Communication Plan
Every firm is obliged to create a brand of their own that will market them and market their products as well. There must be a good strategy for the branding of the to enable the firm out to do their competitors in the marketing of their products. During the branding process, a firm must also put into consideration on the way to communicate with their prospective customers as well as play fairly on competitors. In the branding, one situational analysis that has to be put into consideration is the vision, mission, strategic objectives, and the values of the firm. In the branding process, the firms are highly advised to maintain their mission and the vision to ensure that they do not focus on a different goal. The communication message to the audience should be in the capacity to drain their attention and interest on the products but not away from the business. The communication method should be appealing and be objective towards the mission and the vision of the firm (Blakeman, 2018).
The strengths and weaknesses of the firm should also be highly considered in the branding strategy. Firms should be keen to ensure that they do not expose their weaknesses during communication with their audience during promotion events as this will devalue the firm, and this may lead to falling in their sales, and even the competitors may use the weaknesses as their competing tool. The firms should give a high priority in the exposure of their strengths to their prospective audience in their branding as this highly influences the habits of the audience towards the products of the firm. The strengths, when efficiently communicated through the branding, will lead to the achievement of the set goals of the business is a good time. The firms should also have great objectives during the advertising of their products. The purposes will enable them to choose the proper channel of advertising. The firm should consider a channel where it will be able to access a large number of the targeted group and in good time. Proper communication during the advertisements and the use of the most relevant channel of advertising will foster the rise in the sales of the firm and also facilitate the achievement of the set goals and objectives of the firm (Blakeman, 2018).
On matters to deal with public relations, firms should be keen not to interfere with the rights of the others in society. The firms should design a way on how to interact with their audience in a friendly way and create a good gesture for the whole society at large. Firms should be open to answering any complaint forwarded to them by the audience in an honest way so as to satisfy the interests o ...
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
Recently, Walmart announced it would begin selling organic food prod.docxdanas19
Recently, Walmart announced it would begin selling organic food products. In doing so, Walmart is probably trying to:
save the environment.
reduce its costs.
offset cost-based pricing pressure.
gain government subsidies.
attract a different market segment.
Abercrombie & Fitch, a hip clothing retailer, includes a "Share it!" button on its website. This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.
diversification
market development
product proliferation
market penetration
product development
LeBron James, Alex Rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. If, endorsements by these athletes create a clear understanding among consumers of the companies' products, they can help with the firm's ________________ strategy.
product excellence
segmentation
customer excellence
targeting
positioning
For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.
market development
segment development
diversification
market penetration
product development
Portfolio analysis is a useful and powerful tool, but firms often need to take a more balanced approach because:
substitute approaches can offer different insights.
None of these.
measures are difficult to obtain and project.
All of these.
classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
For U.S. businesses with strong export capabilities, expansion of U.S. trade agreements with other countries creates:
strengths.
threats.
weaknesses.
strategic plans.
opportunities.
Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
help consumers to feel better about their purchases.
demonstrate its sense of corporate social responsibility.
build brand equity.
All of these
address concerns of opponents at local, regional, national and global levels.
8.
In 2007, Apple Computer Company introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n) __________ strategy.
product development
market penetration
market development
customer excellence
operational excellence
The strategic marketing planning process:
forces marketing managers to think rationally.
is a five-step process that should .
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors.
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
The main thesis of this article is that several long term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These long term trends are technological, socioeconomic and geopolitical. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. How we see the future depends partly on our current perspective. A research oriented visionary will detail what the future brings for researchers. A technology oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility i.e., advertising and promotion, branding, or supply chain . Academics likely look for the hot new research topics. S. Balaji | A. Jayaprakash | K. Prabhakaravarman "The Future Trends on Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33107.pdf Paper Url :https://www.ijtsrd.com/management/marketing/33107/the-future-trends-on-marketing/s-balaji
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors
Running Head MARKETING COMMUNICATION AND BRAND STRATEGY .docxcowinhelen
Running Head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 5
MARKETING COMMUNICATION AND BRAND STRATEGY
Regina Snedecor
MKT/571 Marketing Management
April 15, 2017
Heidi Kelley
Marketing Communication and Brand Strategy
Branding in business is the process by which goods or commodities of a company given names that can easily identify in the market. Branding is an essential thing when it comes to business; this is an active brand has a guaranteed long life; this is because will shift from the commodity itself but settle on the name. Various things attributed to a powerful brand that will ensure that the company will be able to have a product that will sell itself just by the mention of the name. This paper will come up with an efficient manner or rather strategy of setting a brand. Marketing communication, on the other hand, is defined as the plan established by the company so that it can be able to reach its desired customers. The company will have to pick as accurate communication that will help them achieve the market communication plan.
In coming up with a proper marketing plan it is fundamentally based on the objectives of the company, and there are the essential 4ps that are not to be forgotten, they are a place, promotion, price, and product. Situational analysis is used by managers in a collection of data to be able to analyze the internal and external environment to understand the capabilities of the customers and the business climate. The following are the situational analysis when coming up with a brand operational requirement to pick and analyze to be able to understand the dynamics of the environment and the expectations of the clients (Donthu, 2000).
Vision, mission, strategic objectives.
For any successful brand, the needs of the client ought to come first this is because they are the people in whom the business intends to consume the product. Therefore, the vision of any successful brand should be towards customer satisfaction and meet their needs. The objectives of a business are what firstly dictates its survival in the firm. The values and strategic goals of any business should be carried out with the thought of the client this will assist in fulfilling the desires of the customers and coming up with an effective brand.
Strength/weaknesses
For a successful brand to build a SWOT analysis should be conducted, this will be able to identify the place in which the business holds in the market. When strengths identified, the business will be able to capitalize on the power; this will be able to overshadow the weaknesses that identified when the company settled. For instance, a brand that is being set up in the clothing industry, if they had a strength of making clothes with better fabrics compared to their competitors and their weakness is that it would likely face a shortage of supply. The business n ...
The purpose of this study is to investigate The effects of Marketing Strategies on Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including Production strategy, pricing strategy, promotion strategy and place strategy, that eventually influences Marketing strategies on performance. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
The pre-approach phase in the sales process allows sales executives to collect and evaluate information about prospects before directly communicating with them. This helps the salesperson understand the prospect's needs and views in advance. At this stage, the seller seeks information about the prospect's company, business needs, decision makers, and buyers. The seller also decides on the best contact method and plans an overall sales strategy. Collecting rich data from various sources during pre-approach guarantees the salesperson has proper understanding to identify the right time to approach the prospect and make the sales process more efficient.
What is Marketing Management? Definition, and Guide | Enterprise WiredEnterprise Wired
In this article, we will delve into the intricacies of marketing management, exploring its key components, strategic importance, and how businesses can effectively navigate the dynamic landscape of contemporary marketing.
Amul is launching a new chocolate product called Choco Crunch. They are using a competition-based pricing strategy, setting their price based on similar competitor products. Amul prices their Choco Crunch lower than Cadbury's similar product to attract customers. Amul targets customers between ages 7-50 from middle and upper middle class families. They use advertising, public relations, and sales promotions to promote their products and create demand among consumers and retailers. Their advertising features the iconic Amul baby commenting on current events.
The document discusses integrated marketing communication (IMC) strategies for Bodybalance Physiotherapy and Sport Injury Clinic. It outlines promotional objectives to increase customer base, brand awareness, and referrals. The IMC plan will use both push strategies like advertising and pull strategies like search engine optimization. Key performance indicators will measure the success of the social media-enabled communication mix and help improve marketing outcomes and customer loyalty. Ensuring data integrity and building trust is also important for the IMC plan.
Introduction To be successive in the global market,.docxvrickens
Introduction
To be successive in the global market, each organization need to have a global marketing mix and global mindset. In other words, multinational and national organizations require structuring their process such that they meet the global standards to compete effectively with others. The initiative considers marketing within an integrated economy, which is stateless and with minimal restrictions. According to De Mooij (2018), global marketing involves understanding the different cultural paradoxes to achieve global competitiveness. Although the state of globalization is low for developing countries, the developed countries are making well-integrated markets. The global marketing activities must be integrated at a global level (Gillespie, & Riddle, 2015). One critical consideration is that there is a need to address the forces of globalization and localization. As a marketer, there is the need to think strategically since the global market present different challenges, and as such, the need to respond decisively to the competitive market. The marketing strategies need to be defined to enhance cost reduction to achieve profitability at the worldwide market. From the performance of different multinational companies, it is clear that real change has been taking place within the business planning focus (Gluck, Kaufman, &Walleck, n.d.). In the marketing, initiative organization needs to be committed to building a strong brand name, which will be recognized worldwide to overcome these barriers.
Globalization has changed the way of doing business, especially in developed countries such as the US. Managers need to be oriented to other cultures in their way of doing business to achieve alternative benefits. The ability to adapt and use the style which is most acceptable to the particular country market is a characteristic of having a global mindset. The world economies have been transformed significantly, and hence, all organizations need to be proactive in using diversity. For leaders to influence the multicultural world and business environment, they need to have a global mindset. The unicultural lens that initially helped employees to interpret and understand their surroundings is now a critical obstacle in performing business today, especially in the developed countries (Javidan, 2010 May 19). This paper is based on the discussion of global marketing strategies, globalization, and the need to have a global mindset. A global strategy such as a global mindset and global marketing strategies are crucial for survival in the current international market since there is a critical transformation of the worldwide economies through global connectedness.
(2) Global Marketing Mix
The global marketing strategies refer to the initiatives to coordinate the marketing efforts from different regions of the world. For all the elements of the marketing mix such as product, place, price, and promotion, the marketer reconsider the need to include ch ...
This document provides a strategic marketing plan for launching a new product called "Support Solutions", which are mobility assistive canes. The plan outlines the product objectives, target customers, competitors, key product features, and marketing mix strategies. The target customers are those with disabilities or collectors looking for unique products. Competitors are other online retailers of mobility canes. The marketing plan proposes advertising the product through health magazines, websites, TV, and hospitals. It discusses integrating communications using elements like advertising, direct marketing, and sales promotions to ensure a consistent message. Pricing strategies of competitive pricing and market penetration are recommended to attract customers and gain market share.
The document discusses marketing concepts and trends. It introduces the 4 P's of marketing - product, price, place, and promotion. It then outlines several concepts in marketing and analyzes recent trends, including increased focus on customer experience, more effective measurement of marketing outcomes, greater use of video and social media, personalized marketing, and emerging technologies like chatbots and artificial intelligence. The conclusion emphasizes the challenges of influencing customers through creative marketing research and campaigns.
Media Innovations and its Impact on Brand awareness & Considerationiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
How To Choose the Right Digital Marketing ModelKenneth Kwan
This document discusses four digital marketing models that companies can adopt: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. It describes each model's focus and goals. Digital Branders focus on building brand equity and engagement through digital experiences. Customer Experience Designers aim to create superior customer experiences. Demand Generators drive online traffic and sales. Product Innovators use digital insights to develop new products and services. The document advises companies to choose a model aligned with their strategy and focus on developing the marketing capabilities needed to execute that model successfully.
Case Study 1 Applying Theory to PracticeSocial scientists hav.docxcowinhelen
Case Study 1: Applying Theory to Practice
Social scientists have proposed a number of theories to explain juvenile delinquency. Each has its own strengths and weaknesses. For this assignment, go to the following Website, located at http://listverse.com/2011/05/14/top-10-young-killers/ and select one of the juvenile case studies.
After reading the case, select one (1) of the psychological theories discussed in Chapter 4 of the text.
Write a two to three (2-3) page paper in which you:
1. Summarize three (3) key aspects of the juvenile case study that you selected.
2. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
3. Apply at least two (2) concepts from the theory that you chose from the text that would help explain the juvenile’s behavior.
4. Identify one (1) appropriate strategy geared toward preventing delinquency that is consistent with the theory you chose.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Discussion-
"The Changing Family System"
Using what you’ve learned this week, respond to the following prompts in your post:
· Explain at least two (2) roles that different parenting styles play in shaping the overall behavior of children. Next, indicate the significant impacts that each role has in contributing to delinquent behavior among juveniles.
· Think about the following question: Should juvenile delinquents be removed from their home and parent(s) and placed in a foster home or group home if the child continues to commit criminal acts after repeated attempts at treatment and confinement? Based on this question, discuss your thoughts on this subject. Provide support for your response.
Discussion-
"Exploring Monopolies and Oligopolies"
Watch this video, Oligopolies and Monopolistic Competition, to help you prepare for this week’s discussion.
Reply to these prompts by using the company for which you currently work, a business with which your familiar, or a dream business you want to start:
· With your selected business in mind, determine if it is competitive, monopolistic competitive, an oligopoly, or pure monopoly. Explain how you drew your conclusion about its market structure.
· How does the business/firm in this industry determine the price it will charge for the products or services it sells?
Discussion-
"Considering Tradeoffs You Make Every Day"
Let's talk about two tradeoffs we face every day: how we spend our time and money.
We can only do two things with income: spend it or save it. Time is the ultimate resource. We can choose to spend time working to earn an income or we can do other things, broadly classified as leisure. Reply to these prompts to start your discussion:
· How does a change in interest rate affect your decision to spend or save? How would a change in the interest rate affect a firm's decision to invest or save?
· How might an increas.
Case Study - Option 3 BarbaraBarbara is a 22 year old woman who h.docxcowinhelen
Case Study - Option 3: Barbara
Barbara is a 22 year old woman who has recently graduated from college with a psychology degree. She is currently working as a waitress at a popular restaurant near campus, and says she has always planned to attend law school. Barbara was born in a New Orleans, Louisiana. Her mother is an African American who is an assistant manager at a grocery store. Her father is Caucasian and works at a department store. Barbara reports that she was a shy, unattractive child, but that in general her early childhood was "pretty happy." Barbara says that during elementary school, she was constantly harassed by classmates about being of mixed race. Still, she says that she felt very close to her family during this period. She now insists that "I am not black or white, I am me."
Barbara is sexually active and engages in sexual activity with different men at least 1 time a week. Barbara indicates that she does not need protection because she is on the pill. She says she is simply too young to settle down. During her junior year of high school, Barbara had her first serious boyfriend, Morris, who was a high school classmate. She describes the relationship as warm and supportive and they became sexually active during her senior year of high school. They broke up soon after the first sexual interaction. In college, Barbara has dated and she acknowledges some bisexual experimentation. Barbara says that she prefers heterosexual relationships, however.
Although Barbara appears to be a natural athlete, she leads a relatively sedentary lifestyle. She does not exercise regularly and indicates that it is just not enjoyable.
Barbara does not like her job at the restaurant, but seems unwilling to look for other employment. She says that she feels "very jittery" whenever she gets ready for work, and she uses any excuse to take days off. She also refuses to associate with fellow employees, and reports getting very anxious when she was given a surprise birthday party. Recently, she has lost interest in cleaning her house and seldom cooks for herself. She also attends less to her personal grooming.
Diagnosis – Social Anxiety Disorder/Minor Depression
DSM-5 – Diagnostic Criteria for Social Anxiety Disorder
1. Fear or anxiety specific to social settings, in which a person feels noticed, observed, or scrutinized.
2. Typically the individual will fear that they will display their anxiety and experience social rejection,
3. Social interaction will consistently provoke distress,
4. Social interactions are either avoided, or painfully and reluctantly endured,
5. The fear and anxiety will be grossly disproportionate to the actual situation,
6. The fear, anxiety or other distress around social situations will persist for six months or longer and
7. Cause personal distress and impairment of functioning in one or more domains, such as interpersonal or occupational functioning,
8. The fear or anxiety cannot be attributed to a medical disorder, s.
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Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
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is a five-step process that should .
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Running Head MARKETING COMMUNICATION AND BRAND STRATEGY .docxcowinhelen
Running Head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 5
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Regina Snedecor
MKT/571 Marketing Management
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Marketing Communication and Brand Strategy
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Introduction To be successive in the global market,.docxvrickens
Introduction
To be successive in the global market, each organization need to have a global marketing mix and global mindset. In other words, multinational and national organizations require structuring their process such that they meet the global standards to compete effectively with others. The initiative considers marketing within an integrated economy, which is stateless and with minimal restrictions. According to De Mooij (2018), global marketing involves understanding the different cultural paradoxes to achieve global competitiveness. Although the state of globalization is low for developing countries, the developed countries are making well-integrated markets. The global marketing activities must be integrated at a global level (Gillespie, & Riddle, 2015). One critical consideration is that there is a need to address the forces of globalization and localization. As a marketer, there is the need to think strategically since the global market present different challenges, and as such, the need to respond decisively to the competitive market. The marketing strategies need to be defined to enhance cost reduction to achieve profitability at the worldwide market. From the performance of different multinational companies, it is clear that real change has been taking place within the business planning focus (Gluck, Kaufman, &Walleck, n.d.). In the marketing, initiative organization needs to be committed to building a strong brand name, which will be recognized worldwide to overcome these barriers.
Globalization has changed the way of doing business, especially in developed countries such as the US. Managers need to be oriented to other cultures in their way of doing business to achieve alternative benefits. The ability to adapt and use the style which is most acceptable to the particular country market is a characteristic of having a global mindset. The world economies have been transformed significantly, and hence, all organizations need to be proactive in using diversity. For leaders to influence the multicultural world and business environment, they need to have a global mindset. The unicultural lens that initially helped employees to interpret and understand their surroundings is now a critical obstacle in performing business today, especially in the developed countries (Javidan, 2010 May 19). This paper is based on the discussion of global marketing strategies, globalization, and the need to have a global mindset. A global strategy such as a global mindset and global marketing strategies are crucial for survival in the current international market since there is a critical transformation of the worldwide economies through global connectedness.
(2) Global Marketing Mix
The global marketing strategies refer to the initiatives to coordinate the marketing efforts from different regions of the world. For all the elements of the marketing mix such as product, place, price, and promotion, the marketer reconsider the need to include ch ...
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Case Study 1 Applying Theory to PracticeSocial scientists hav.docxcowinhelen
Case Study 1: Applying Theory to Practice
Social scientists have proposed a number of theories to explain juvenile delinquency. Each has its own strengths and weaknesses. For this assignment, go to the following Website, located at http://listverse.com/2011/05/14/top-10-young-killers/ and select one of the juvenile case studies.
After reading the case, select one (1) of the psychological theories discussed in Chapter 4 of the text.
Write a two to three (2-3) page paper in which you:
1. Summarize three (3) key aspects of the juvenile case study that you selected.
2. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
3. Apply at least two (2) concepts from the theory that you chose from the text that would help explain the juvenile’s behavior.
4. Identify one (1) appropriate strategy geared toward preventing delinquency that is consistent with the theory you chose.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Discussion-
"The Changing Family System"
Using what you’ve learned this week, respond to the following prompts in your post:
· Explain at least two (2) roles that different parenting styles play in shaping the overall behavior of children. Next, indicate the significant impacts that each role has in contributing to delinquent behavior among juveniles.
· Think about the following question: Should juvenile delinquents be removed from their home and parent(s) and placed in a foster home or group home if the child continues to commit criminal acts after repeated attempts at treatment and confinement? Based on this question, discuss your thoughts on this subject. Provide support for your response.
Discussion-
"Exploring Monopolies and Oligopolies"
Watch this video, Oligopolies and Monopolistic Competition, to help you prepare for this week’s discussion.
Reply to these prompts by using the company for which you currently work, a business with which your familiar, or a dream business you want to start:
· With your selected business in mind, determine if it is competitive, monopolistic competitive, an oligopoly, or pure monopoly. Explain how you drew your conclusion about its market structure.
· How does the business/firm in this industry determine the price it will charge for the products or services it sells?
Discussion-
"Considering Tradeoffs You Make Every Day"
Let's talk about two tradeoffs we face every day: how we spend our time and money.
We can only do two things with income: spend it or save it. Time is the ultimate resource. We can choose to spend time working to earn an income or we can do other things, broadly classified as leisure. Reply to these prompts to start your discussion:
· How does a change in interest rate affect your decision to spend or save? How would a change in the interest rate affect a firm's decision to invest or save?
· How might an increas.
Case Study - Option 3 BarbaraBarbara is a 22 year old woman who h.docxcowinhelen
Case Study - Option 3: Barbara
Barbara is a 22 year old woman who has recently graduated from college with a psychology degree. She is currently working as a waitress at a popular restaurant near campus, and says she has always planned to attend law school. Barbara was born in a New Orleans, Louisiana. Her mother is an African American who is an assistant manager at a grocery store. Her father is Caucasian and works at a department store. Barbara reports that she was a shy, unattractive child, but that in general her early childhood was "pretty happy." Barbara says that during elementary school, she was constantly harassed by classmates about being of mixed race. Still, she says that she felt very close to her family during this period. She now insists that "I am not black or white, I am me."
Barbara is sexually active and engages in sexual activity with different men at least 1 time a week. Barbara indicates that she does not need protection because she is on the pill. She says she is simply too young to settle down. During her junior year of high school, Barbara had her first serious boyfriend, Morris, who was a high school classmate. She describes the relationship as warm and supportive and they became sexually active during her senior year of high school. They broke up soon after the first sexual interaction. In college, Barbara has dated and she acknowledges some bisexual experimentation. Barbara says that she prefers heterosexual relationships, however.
Although Barbara appears to be a natural athlete, she leads a relatively sedentary lifestyle. She does not exercise regularly and indicates that it is just not enjoyable.
Barbara does not like her job at the restaurant, but seems unwilling to look for other employment. She says that she feels "very jittery" whenever she gets ready for work, and she uses any excuse to take days off. She also refuses to associate with fellow employees, and reports getting very anxious when she was given a surprise birthday party. Recently, she has lost interest in cleaning her house and seldom cooks for herself. She also attends less to her personal grooming.
Diagnosis – Social Anxiety Disorder/Minor Depression
DSM-5 – Diagnostic Criteria for Social Anxiety Disorder
1. Fear or anxiety specific to social settings, in which a person feels noticed, observed, or scrutinized.
2. Typically the individual will fear that they will display their anxiety and experience social rejection,
3. Social interaction will consistently provoke distress,
4. Social interactions are either avoided, or painfully and reluctantly endured,
5. The fear and anxiety will be grossly disproportionate to the actual situation,
6. The fear, anxiety or other distress around social situations will persist for six months or longer and
7. Cause personal distress and impairment of functioning in one or more domains, such as interpersonal or occupational functioning,
8. The fear or anxiety cannot be attributed to a medical disorder, s.
Case Study - Cyberterrorism—A New RealityWhen hackers claiming .docxcowinhelen
Case Study - Cyberterrorism—A New Reality:
When hackers claiming to support the Syrian regime of Bashar Al-Assad attacked and disabled the website of Al Jazeera, the Qatar-based satellite news channel, in September 2012, the act was another act of hacktivism, purporting to promote a specific political agenda over another. Hacktivism has become a very visible form of expressing dissent. Even though there have been numerous incidents reported by the media, the first case of hacktivism was documented in 1989 when a member of the Cult of the Dead Cow hacker collective named Omega coined the term in 1996. However, hacktivism is not the only form of cyber protest and conflict that has everyone from ICT professionals to governments scrambling for solutions. Individuals, enterprises, and governments alike rely in many instances almost completely on network computing technologies, including cloud computing. The international and ever-evolving nature of the Internet along with inadequate law enforcement and the anonymity the global architecture offers creates opportunities for hackers to attack vulnerable nodes for personal, financial, or political gain.
The Internet is also rapidly becoming the political and advocacy platform of choice, bringing with it both positive and negative consequences. Increasingly sophisticated off-the-shelf technologies and easy access to the Internet are significantly increasing incidents of cyberterrorism, netwars, and cyberwarfare. The following are a few examples.
• According to The Israel Electric Company, Israel is attacked 1,000 times a minute by cyberterrorists targeting the country’s infrastructure—water, electricity, communications, and other services.• The New York Times, quoting military officials, said there was a seventeen-fold increase in cyberattacks targeting the US critical infrastructure between 2009 and 2011.• The 2010 Data Breach Investigations Report has data recording more than 900 instances of computer hacking and other data breaches in the past seven years, resulting in some 900 million compromised records. In 2012, the same study listed 855 breaches, resulting in 174 million compromised records in 2011 alone, up from 4 million in 2010.• Another study of 49 breaches in 2011 reported that the average organizational cost of a data breach (including detection, internal response, notification, post notification cost) was $5.5 million. This number was down from $7.2 million in 2010.14 The Telegraph (London) reported that “India blamed a new ‘cyber-jihad’ by Pakistani militant groups for the exodus of thousands of people from India’s north-eastern minorities from its main southern cities in August after text messages warning them to flee went viral.”
There have been recorded instances of nations allegedly engaging in cyberwarfare. The Center for the Study of Technology and Society has identified five methods by which cyberwarfare can be used as a means of military action. These include defacing or di.
Case Study - APA paper with min 4 page content Review the Blai.docxcowinhelen
Case Study - APA paper with min 4 page content
Review the
Blaine
case on the capital structure by understanding the case well enough to help the CEO make informed analysis and decisions on the issues listed in the second paragraph.
I want you to, of course, show me that you understand the situation but then to add the
.
Case Study - Global Mobile Corporation Damn it, .docxcowinhelen
Case Study - Global Mobile Corporation
“Damn it, he's done it again!”
Charlie Newburg had to get up and walk around his office, he was so frustrated. He had been
reviewing the most recent design, parts, and assembly specifications for Global Mobile's latest
smart phone (code named: Nonphixhun) that had been released for production the previous
Thursday. The files had just come back to Charlie's engineering services department with a
caustic note that began, “This one can't be produced, either…” It was the fourth time production
had returned the design.
Newburg, director of engineering for the Global Mobile Corporation, was normally a quiet
person. But the Nonphixhun project was stretching his patience; it was beginning to appear like
several other new products that had hit delays and problems in the transition from design to
production during the eight months Charlie had worked for Global Mobile. These problems were
nothing new at Global Mobile's Asian factory; Charlie's predecessor in the engineering job had
run afoul of them, too, and had finally been fired for protesting too vehemently about the other
departments. But the Nonphixhun phone should have been different. Charlie and the firm's
president, Hannah Hoover, had video-conferenced two months earlier (on July 3, 2006) with the
factory superintendent, Tyson Wang, to smooth the way for the new phone's design. He thought
back to the meeting …
• “Now, we all know there's a tight deadline on the Nonphixhun,” Hannah Hoover said, “and
Charlie's done well to ask us to talk about its introduction. I'm counting on both of you to find
any snags in the system, and to work together to get that first production run out by October
2. Can you do it?” “We can do it in production if we get a clean design two weeks from
now, as scheduled,” answered Tyson Wang, the factory manager. “Charlie and I have already
talked about that, of course. I've spoken with our circuit board and other parts suppliers and
scheduled assembly capacity, and we'll be ready. If the design goes over schedule, though, I'll
have to fill in with other runs, and it will cost us a bundle to break in for the Nonphixhun.
How does it look in engineering, Charlie?” “I've just reviewed the design for the second
time,” Charlie replied. “If Marianne Price can keep the salespeople out of our hair, and avoid
any more last minute changes, we've got a shot. I've pulled my technical support people off of
three other overdue jobs to get this one out. But, Tyson, that means we can't spring engineers
loose to confer with your production people on other manufacturing problems.” “Well
Charlie, most of those problems are caused by the engineers, and we need them to resolve the
difficulties. We've all agreed that production problems come from both of us bowing to sales
pressure, and putting equipment into production before the designs are really ready. That's
just wh.
Case Study #3Apple Suppliers & Labor PracticesWith its h.docxcowinhelen
Case Study #3
Apple Suppliers & Labor Practices
With its highly coveted line of consumer electronics, Apple has a cult following among loyal consumers. During the 2014 holiday season, 74.5 million iPhones were sold. Demand like this meant that Apple was in line to make over $52 billion in profits in 2015, the largest annual profit ever generated from a company’s operations. Despite its consistent financial performance year over year, Apple’s robust profit margin hides a more complicated set of business ethics. Similar to many products sold in the U.S., Apple does not manufacture most its goods domestically. Most of the component sourcing and factory production is done overseas in conditions that critics have argued are dangerous to workers and harmful to the environment.
For example, tin is a major component in Apple’s products and much of it is sourced in Indonesia. Although there are mines that source tin ethically, there are also many that do not. One study found workers—many of them children—working in unsafe conditions, digging tin out by hand in mines prone to landslides that could bury workers alive. About 70% of the tin used in electronic devices such as smartphones and tablets comes from these more dangerous, small-scale mines. An investigation by the BBC revealed how perilous these working conditions can be. In interviews with miners, a 12-yearold working at the bottom of a 70-foot cliff of sand said: “I worry about landslides. The earth slipping from up there to the bottom. It could happen.”
Apple defends its practices by saying it only has so much control over monitoring and regulating its component sources. The company justifies its sourcing practices by saying that it is a complex process, with tens of thousands of miners selling tin, many of them through middle-men. In a statement to the BBC, Apple said “the simplest course of action would be for Apple to unilaterally refuse any tin from Indonesian mines. That would be easy for us to do and would certainly shield us from criticism. But that would also be the lazy and cowardly path, since it would do nothing to improve the situation. We have chosen to stay engaged and attempt to drive changes on the ground.”
In an effort for greater transparency, Apple has released annual reports detailing their work with suppliers and labor practices. While more recent investigations have shown some improvements to suppliers’ working conditions, Apple continues to face criticism as consumer demand for iPhones and other products continues to grow.
Essay directions –
Students will have to identify and analyze the above ethical dilemma. Write a 750 – 1000 word, double-spaced paper, and APA style.
Students are expected to identify the key stakeholders, discussion of the implications of the ethical dilemma, and answer the case study questions. Each paper should have the following sections: • Introduction of the case• The ethical dilemma • Stakeholders • Questions • Conclusions • References .
CASE STUDY (Individual) Scotland In terms of its physical l.docxcowinhelen
CASE STUDY (Individual): Scotland
* In terms of its physical landscape, where is the region that is experiencing a devolutionary process located and what type of climate is prevalent? (use Figure 2.5 and 2.4 of the textbook).
* According to the sources you have consulted, do these physical/natural characteristics have played any role in the historical background for this devolutionary process? How?
* How do the people that inhabit the region you are studying speak about their relationship to the land and the environment? Do they express any ideas on biodiversity conservation?
* Do they say anything about their homeland? If the region you are studying has a website (official or not), what role do maps play on their web site/s?
* Is this region located close to or far from the center of power of the country (the national capital city)?
* Does this condition have any impact on the reasons why they would like to gain at-least more autonomy to make their own decisions?
* According to the source/s you have consulted, what are the main reason/s why this population would like to break-up from the country in which they live in?
Do this/these source/s mention any explanation/s based on cultural or ethnic characteristics? For example, speaking a different language? Which one? Professing a different religion? Which one? Economic disparities
.
Case Study #2 T.D. enjoys caring for the children and young peop.docxcowinhelen
Case Study #2
T.D. enjoys caring for the children and young people in the schools where she works, but sometimes she is faced with tough situations such as suspected child abuse and neglect, teen pregnancy, and alcohol and drug use among teenagers. She works hard to ensure that the children in her schools receive the best care possible.
Question:
Several third graders reports having received no breakfast at home for more than a week. T.D. is exercising Advocacy for the students under her care. What type of actions she might be doing to exercise advocacy for the students?
Discuss this:
Moral distress is a frequent situation where health care providers should face. Please define and discuss a personal experience where you have faced Moral distress in your practice.
Discuss how health promotion relates to morality.
Discuss your insights about your own communication strengths and weaknesses. Identify situations in which it may be difficult for you to establish or terminate a therapeutic relationship.
*
formatted and cited in current APA style with support from at least 2 academic sources.
.
CASE STUDY #2 Chief Complaint I have pain in my belly”.docxcowinhelen
CASE STUDY #2
Chief Complaint:
“I have pain in my belly”
History of Present Illness (HPI):
A 25-year-old female presents to the emergency room (ER) with complaints of severe abdominal pain for 2 weeks . The pain is sharp and crampy It hurts if I run, sit down hard, or if I have sex
PMH:
Patient denies
Drug Hx:
Birth control
Allergies:
NKA
Subjective:
Nausea and vomiting, Last menstrual period 5 days ago, New sexual partner about 2 months ago, No condoms, he hates them No pain, blood or difficulty with urination
Objective Data:
PE:
B/P 138/90; temperature 99°F; (RR) 20; (HR) 110, regular; oxygen saturation (PO2) 96%; pain 5/10
General:
acute distress and severe pain
HEENT:
Atraumatic, normocephalic, PERRLA, EOMI, conjunctiva and sclera clear; nares patent, nasopharynx clear, good dentition. Piercing in her right nostril and lower lip.
Lungs:
CTA AP&L
Card:
S1S2 without rub or gallop
Abd:
INSPECTION: no masses or thrills noted; no discoloration and skin is warm to; no tattoos or piercings; abdomen is nondistended and round
• AUSCULTATION: bowel sounds (BS) are normal in all four quadrants, no bruits noted
• PALPATION: on palpation, abdomen is tender to touch in four quadrants; tenderness noted on light palpation, deep palpation reveals no masses, spleen and liver unremarkable
• PERCUSSION: tympany heard in all quadrants, no dullness noted in abdominal area
GU:
• EXTERNAL: mature hair distribution; no external lesions on labia
• INTROITUS: slight green-gray discharge, no lesions
• VAGINAL: normal rugae; moderate amount of green discharge on vaginal walls
• CERVIX: nulliparous os with small amount of purulent discharge from os with positive cervical motion tenderness (CMT)
• UTERUS: ante-flexed, normal size, shape, and position
• ADNEXA: bilateral tenderness with fullness; both ovaries without masses
• RECTAL: deferred
• VAGINAL DISCHARGE: green in color
Ext:
no cyanosis, clubbing or edema
Integument:
intact without lesions masses or rashes
Neuro:
No obvious deficits and CN grossly intact II-XII
Then answer the following questions:
What other subjective data would you obtain?
What other objective findings would you look for?
What diagnostic exams do you want to order?
Name 3 differential diagnoses based on this patient presenting symptoms?
Give rationales for your each differential diagnosis.
-
Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources.
.
Case Study #1Jennifer is a 29-year-old administrative assistan.docxcowinhelen
Case Study #1
Jennifer is a 29-year-old administrative assistant married to Antonio, an Italian engineer, whom Jennifer met four years earlier while on a business trip for her marketing company. The couple now lives in Nebraska, where Antonio works for the county's transportation department and Jennifer commutes an hour each way to her marketing office. They have been trying to start a family for over a year. Eight months ago, Jennifer miscarried in her second month of pregnancy. Antonio's parents love Jennifer and often ask her if she is expecting again, hoping to encourage her to focus on her next baby. Jennifer's mother passed away two years ago and her father's health is rapidly deteriorating. Jennifer faces the probability of placing her father in a skilled nursing care facility within the next few months, against his wishes.
At work, Jennifer runs a tight ship. She is organized and prepares lists to assure that everything is done according to schedule. Everyone counts on Jennifer and she takes pride in never letting people down.
Jennifer has visited her physician numerous times in the last six months, complaining of headaches, backaches, and indigestion. Jennifer insists that she is happy and is not feeling stressed, yet she finds herself making more mistakes at work, unable to keep up with housework, and feeling tired and overwhelmed; she has begun to question her effectiveness as an employee, wife, daughter, and potential mother. Her pains seem to be increasing, but her doctor cannot find a physical cause for her discomfort.
Case Study #2
Michael is a 40-year-old airline pilot who has recently begun to experience chest pains. The chest pains began when Michael signed his final divorce papers, ending his 15-year marriage. He fought for joint custody of his two children, ages 12 and 10, but although he wants to be with them more frequently, he only sees them every two weeks. This schedule is, in great part, a result of his employer's announcement that budget constraints would result in layoffs. Michael worries that without his job he will be unable to support his children and lose the new townhouse that he purchased. Michael's chest pains are becoming more frequent and he fears that he may be dying.
Review case studies 1 and 2.
Choose one case study.
Complete the following questions in 150 to 200 words each. Be as detailed as possible and use the information you have learned throughout this course.
• What are the causes of stress in Michael’s or Jennifer’s life? How is stress affecting Michael’s or Jennifer’s health?
• How are these stressors affecting Michael’s or Jennifer’s self-concept and self-esteem?
• How might Michael’s or Jennifer’s situation illustrate adjustment? How might this situation become an opportunity for personal growth?
• What defensive coping methods is Michael or Jennifer using? What active coping methods might be healthier for Michael or Jennifer to use? Explain why you would recom.
Case Study # 2 –Danny’s Unhappy DutyEmployee ProfilesCaro.docxcowinhelen
Case Study # 2 –Danny’s Unhappy Duty
Employee Profiles
:
Carol Brown, Danny Winthrop, Thomas Fletcher
Carol, the Department Secretary for Purchasing and General Stores, has been
working at St. Louis Memorial Hospital for sixteen years, four of which have
been for the present Manager, Dan Winthrop. Carol likes her Boss, who gives
his employees more leeway than most. Carol’s main interests are her work and
her home—traits also typical of the other people who work in the Department.
Carol feels she is part of a close, cooperative group of employees.
Dan, or Danny, as he likes to be called, arrived at St. Louis Memorial four years
ago as a replacement for a Department manager who had been at the Hospital
for a number of years. Danny’s predecessor, Bill Taylor, was very strict in
everything from insisting that employees take exactly one-half hour for lunch
breaks to not having a coffee pot in the Department. When Danny came on
board as a Department Manager, his management style was much less strict.
The result was that Danny’s employees were much happier, and began to meet
and exceed expectations in getting their work done. St. Louis Memorial’s
previous CEO was a good friend and frequently complimented Danny on his
efficient and effective staff. Now a new CEO, Thomas Fletcher, has been hired
by the Hospital’s Board of Directors. Things are about to change.
Thomas Fletcher, new CEO and a recent graduate from a superior school of
hospital management, has always believed in “doing things by the book”.
Thomas originally had wanted to become a doctor, but decided two years into
the process that it was going to take him too long, and that he would be better
off becoming an administrator. He likes the idea of being an administrator,
and wants to be a good one. He has decided to start out his career at St. Louis
Memorial, of the smaller hospitals in the St. Louis area, but hopes to progress to a
a much larger facility in about four years, once he develops a track record at
St. Louis Memorial.
The Challenge: Communication, Criticism and Discipline, Leadership, Motivation,
Rules and Policies
Danny knows his employees quite well. They are generally a happy, cohesive, and cooperative group. They joke around a lot among themselves, but get the work done more than satisfactorily. All of them seem to give a
gr.
Case Study – Multicultural ParadeRead the Case below, and answe.docxcowinhelen
This document provides a case study about a school's multicultural day celebration that resulted in confusion and exclusion. The school encouraged students to participate in a culture parade by wearing clothing representing their ethnic heritage. However, when two students - an African American girl and a white girl - brought everyday clothing, they were not allowed to participate. The teacher was worried others would be confused by their inclusion or that the girls would be ridiculed for misunderstanding the instructions. This highlighted differences between concepts like culture, ethnicity, and nationality.
Case Study THE INVISIBLE SPONSOR1BackgroundSome execut.docxcowinhelen
Case Study : THE INVISIBLE SPONSOR1
Background
Some executives prefer to micromanage projects whereas other executives
are fearful of making a decision because, if they were to make the wrong
decision, it could impact their career. In this case study, the president of the company assigned one of the vice presidents to act as the project sponsor on a project designed to build tooling for a client. The sponsor, however, was reluctant to make any decisions.
Assigning the VP
Moreland Company was well-respected as a tooling design-and-build
company. Moreland was project-driven because all of its income came
from projects. Moreland was also reasonably mature in project management.
When the previous VP for engineering retired, Moreland hired an executive from a manufacturing company to replace him. The new VP for engineering, Al Zink, had excellent engineering knowledge about tooling but had worked for companies that were not project-driven. Al had very little knowledge about project management and had never functioned as a project sponsor. Because of Al’s lack of experience as a sponsor, the president decided that Al should “get his feet wet” as quickly as possible and assigned him as the project sponsor on a mediumsized project. The project manager on this project was Fred Cutler. Fred was an engineer with more than twenty years of experience in tooling design and manufacturing. Fred reported directly to Al Zink administratively.
Fred's Dilemma
Fred understood the situation; he would have to train Al Zink on how to
function as a project sponsor. This was a new experience for Fred because subordinates usually do not train senior personnel on how to do their job. Would Al Zink be receptive?
Fred explained the role of the sponsor and how there are certain project documents that require the signatures of both the project manager and the project sponsor. Everything seemed to be going well until Fred informed Al that the project sponsor is the person that the president eventually holds accountable for the success or failure of the project. Fred could tell that Al was
quite upset over this statement.
Al realized that the failure of a project where he was the sponsor could damage his reputation and career. Al was now uncomfortable about having to act as a sponsor but knew that he might eventually be assigned as a sponsor on other projects. Al also knew that this project was somewhat of a high risk. If Al could function as an invisible sponsor, he could avoid making any critical decisions.
In the first meeting between Fred and Al where Al was the sponsor, Al asked Fred for a copy of the schedule for the project. Fred responded: I’m working on the schedule right now. I cannot finish the schedule until you tell me whether you want me to lay out the schedule based upon best time, least cost, or least risk.
Al stated that he would think about it and get back to Fred as soon as possible.
During the middle of the next week, Fred and Al m.
CASE STUDY Experiential training encourages changes in work beha.docxcowinhelen
CASE STUDY: Experiential training encourages changes in work behavior and growth in one’s abilities, which is accomplished through a multitude of methods. Experiential training has proven to be cost-effective while motivating employees as well as improving self-awareness, personal accountability, teamwork skills, and communication skills (Ritchie, 2011). Additionally, the training methods provide trainees with direct experience, the opportunity to reflect on that experience, and share models to help trainees to deduce using both present and past experience, while accommodating learning styles and strengths (Ritchie, 2011). Valkanos and Fragoulis identify several reasons why experiential training provides value:
1. Ongoing advances in technology requiring changes in knowledge, skills, and abilities
2. Divergence between theory and practice
3. Mergers and acquisitions of enterprises which tend to bring new jobs, organizational culture, and work content
4. Constant environment of change, from working conditions to processes and procedures relating to organizational issues, quality, and new products or services, and requiring new competencies, duties, or work content (Valkanos & Fragoulis, 2007, p. 22).
Method
Description
On-the-job Training
Receives instructions on the functions of their job in their assigned workplace.
Simulators
Teaches employees on how to operate equipment in a given context
Role Playing
Developing interpersonal and business skills, such as decision-making, communication, conflict resolution, and solving complex problems.
Case Study
Develops critical thinking skills to include analytical, higher-level skills, and exploring and resolving complex problems.
Games
Develops general business and organizational principles addressing application in a variety of situations.
Behavior Modeling
Used when learning goals are a rule and inflexible procedures. Provides skills and practice to modify and model behavior.
In-basket Techniques
A variety of items placed in an envelope that reflects what might be found in an inbox. This activity is used to assist trainees in developing and applying their strategic and operational skills.
(Blanchard & Thacker, 2013, pp. 222-223)
References:
· Blanchard, P. N., & Thacker, J. W. (2013). Effective training: Systems, strategies, and practices (5th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
· Valkanos, E., & Fragoulis, I. (2007). Experiential learning – its place in in‐house education and training. Development and Learning in Organizations: An International Journal, 21(5), 21-23. doi:10.1108/14777280710779454
Discussion Question--Choose one perspective in which to respond.
Non-HR Perspective: Your department is not meeting performance expectations. What steps do you take to resolve the issue? Is training a possible solution; if so, which of the above training methods would be the most effective in addressing the issue? Would you, at any point, involve HR--if so, at what point and why?.
Case Study Hereditary AngioedemaAll responses must be in your .docxcowinhelen
Case Study: Hereditary Angioedema
All responses must be in your own words. Answers that have been copied and pasted will not receive credit.
1. Translate “angioedema”. [Note: I am not looking for a description of the disorder. Rather, I would like you to translate the medical term itself.]
2. The complement system is described as a ‘cascade system’. How does the system fit into this description of being a cascade? [Suggestion: Google the definition of cascade, then think about the complement system in light of the definition]
3. Is complement involved in the innate, or the adaptive immune system, or both? Please explain you answer.
4. What role does C1INH play in the complement system? Why is it so important?
5. What was the physiologic cause of Richard’s abdominal pain?
6. How can one distinguish the swelling of HAE from the swelling of allergic angioedema?
7. What is bradykinin’s role in HA?
8. Do you think Richard’s infancy colic was related to his HA? No need to research this. Just use your intuition. Explain your thinking.
9. What is typically used to treat attacks of HAE?
10. Swelling in the extremities is not dangerous. What other areas of the body are subject to swelling? What is the most dangerous location for swelling to occur and why is it the most dangerous?
2018
BUS 308 Week 2 Lecture 1
Examining Differences - overview
Expected Outcomes
After reading this lecture, the student should be familiar with:
1. The importance of random sampling.
2. The meaning of statistical significance.
3. The basic approach to determining statistical significance.
4. The meaning of the null and alternate hypothesis statements.
5. The hypothesis testing process.
6. The purpose of the F-test and the T-test.
Overview
Last week we collected clues and evidence to help us answer our case question about
males and females getting equal pay for equal work. As we looked at the clues presented by the
salary and comp-ratio measures of pay, things got a bit confusing with results that did not see to
be consistent. We found, among other things, that the male and female compa-ratios were fairly
close together with the female mean being slightly larger. The salary analysis showed a different
view; here we noticed that the averages were apparently quite different with the males, on
average, earning more. Contradictory findings such as this are not all that uncommon when
examining data in the “real world.”
One issue that we could not fully address last week was how meaningful were the
differences? That is, would a different sample have results that might be completely different, or
can we be fairly sure that the observed differences are real and show up in the population as
well? This issue, often referred to as sampling error, deals with the fact that random samples
taken from a population will generally be a bit different than the actual population parameters,
but will be “close” enough to the actual.
case studieson Gentrification and Displacement in the Sa.docxcowinhelen
case studies
on Gentrification and Displacement
in the San Francisco Bay Area
Authors:
Miriam Zuk and Karen Chapple
Chapter 3: Nicole Montojo
Chapter 4: Sydney Cespedes, Mitchell Crispell, Christina Blackston, Jonathan Plowman, and
Edward Graves
Chapter 5: Logan Rockefeller Harris, Mitchell Crispell, Fern Uennatornwaranggoon, and Hannah Clark
Chapter 6: Nicole Montojo and Beki McElvain
Chapter 7: Celina Chan, Viviana Lopez, Sydney Céspedes, and Nicole Montojo
Chapter 8: Alexander Kowalski, Julia Ehrman, Mitchell Crispell and Fern Uennatornwaranggoon
Chapter 9: Mitchell Crispell
Chapter 10: Logan Rockefeller Harris and Sydney Cespedes
Chapter 11: Mitchell Crispell
Partner Organizations:
Causa Justa :: Just Cause, Chinatown Community Development Center, Marin Grassroots, Monument
Impact, People Organizing to Demand Environmental & Economic Rights (PODER), San Francisco
Organizing Project / Peninsula Interfaith Action , Working Partnerships USA
Acknowledgements:
Research support was provided by Maura Baldiga, Julian Collins, Mitchell Crispell, Julia Ehrman, Alex
Kowalski, Jenn Liu, Beki McElvain, Carlos Recarte, Maira Sanchez, Mar Velez, David Von Stroh, and
Teo Wickland. Report layout and design was done by Somaya Abdelgany.
Additional advisory support was provided by Carlos Romero. This case study was funded in part by
the Regional Prosperity Plan1 of the Metropolitan Transportation Commission as part of the “Regional
Early Warning System for Displacement” project and from the California Air Resources Board2 as part
of the project “Developing a New Methodology for Analyzing Potential Displacement.”
The Center for Community Innovation (CCI) at UC-Berkeley nurtures effective solutions that expand
economic opportunity, diversify housing options, and strengthen connection to place. The Center
builds the capacity of nonprofits and government by convening practitioner leaders, providing techni-
cal assistance and student interns, interpreting academic research, and developing new research out
of practitioner needs.
communityinnovation.berkeley.edu
July 2015
Cover Photographs: Robert Campbell, Ricardo Sanchez, David Monniaux, sanmateorealestateonline.com/Redwood-City, marinretail-
buzz.blogspot.com, trulia.com/homes/California/Oakland , bloomingrock.com, sharks.nhl.com/club/gallery, panoramio.com
1 The work that provided the basis for this publication was supported by funding under an award with the U.S. Department of Hous-
ing and Urban Development. The substance and findings of the work are dedicated to the public. The author and publisher are solely
responsible for the accuracy of the statements and interpretations contained in this publication. Such interpretations do not neces-
sarily reflect the views of the Government.
2 The statements and conclusions in this report are those of the authors and not necessarily those of the California Air Resources
Board. The mention of commercial products, their source, or their u.
Case Studt on KFC Introduction1) Identify the type of .docxcowinhelen
Case Studt on KFC
Introduction
1) Identify the type of business organization and strategies
2) Key players
Body
1. Opportunities
2. Threats
Closing/Conclusion
1. Make recommendations
2. Offer a plan for implementation
.
Case Study Crocs Revolutionizing an Industry’s Supply Chain .docxcowinhelen
Case Study Crocs: Revolutionizing an Industry’s Supply Chain Model for
Competitive Advantage
If the products sell extremely well, we will
build more in season, and will be back on the
shelves in a few weeks. And we’ll build even
more, and even more, and even more, in that
same season. We’re not going to wait with a
hot new product until next year, when hope-
fully the same trend is alive.
—Ronald Snyder, CEO of Crocs, Inc.1
On May 3, 2007, Crocs, Inc. released its results for the
first quarter of the year. The footwear company,
which had sold its first shoes in 2003, reported reve-
nues of $142 million for the quarter, more than three
times its sales for the first quarter of 2006. Net in-
come, at $0.61 per share was more than 17 percent
of sales, nearly four times higher than the previous
year.2 These results far exceeded market expecta-
tions, which had been for earnings of $0.49 per share
on $114 million of revenue.3 As part of the earnings
release, the company announced a two-for-one stock
split. Immediately after the announcement, the stock
price jumped 15 percent.
The growth and profitability of Crocs, which made
funky, brightly colored shoes using an extremely com-
fortable plastic material, had been astounding. Much
of this growth had been made possible by a highly
flexible supply chain which enabled the company to
build additional product to fulfill new orders quickly
within the selling season, allowing it to respond to un-
expectedly high demand—a capability that was previ-
ously unheard of in the footwear industry. This ability
to fulfill the needs of retailers also made the company
a very popular supplier to shoe sellers.
This success also raised questions about how
the company should grow in the future. Should it
vertically integrate or grow through product line
extension? Should it grow organically or through ac-
quisition? Would potential growth paths exploit
Crocs’ core competencies or defocus them?
CROCS, INC.
In 2002, three friends from Boulder, Colorado went
sailing in the Caribbean. One brought a pair of foam
clog shoes that he had bought from a company in
Canada. The clogs were made from a special mate-
rial that did not slip on wet boat decks, was easy
to wash, prevented odor, and was extremely com-
fortable. The three, Lyndon “Duke” Hanson, Scott
Seamans, and George Boedecker, decided to start a
business selling these Canadian shoes to sailing en-
thusiasts out of a leased warehouse in Florida, as
Hanson said, “so we could work when we went on
sailing trips there.”4 The founders wanted to name
the shoes something that captured the amphibious
nature of the product. Since “Alligator” had already
been taken, they chose to name the shoes “Crocs.”
The shoes were an immediate success, and word
of mouth expanded the customer base to a wide
range of people who spent much of their days stand-
ing, such as doctors and gardeners. In October 2003,
as the business began to grow, th.
Case Studies Student must complete 5 case studies as instructed.docxcowinhelen
Case Studies: Student must
complete 5 case studies
as instructed by course
materials. Fill out form below for 5 different people (imaginary is okay).
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Treat this part as information only as you are not to treat or prescribe treatment for any specific diseases
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Since legally you are not allowed to diagnose disease, it is helpful to get one from an MD
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Case Studies in Telehealth AdoptionThe mission of The Comm.docxcowinhelen
Case Studies in Telehealth Adoption
The mission of The Commonwealth
Fund is to promote a high performance
health care system. The Fund carries
out this mandate by supporting
independent research on health care
issues and making grants to improve
health care practice and policy. Support
for this research was provided by
The Commonwealth Fund. The views
presented here are those of the author
and not necessarily those of The
Commonwealth Fund or its directors,
officers, or staff.
For more information about this study,
please contact:
Andrew Broderick, M.A., M.B.A.
Codirector, Center for Innovation
and Technology in Public Health
Public Health Institute
[email protected]
The Veterans Health Administration:
Taking Home Telehealth Services to
Scale Nationally
Andrew Broderick
ABSTRACT: Since the 1990s, the Veterans Health Administration (VHA) has used infor-
mation and communications technologies to provide high-quality, coordinated, and com-
prehensive primary and specialist care services to its veteran population. Within the VHA,
the Office of Telehealth Services offers veterans a program called Care Coordination/
Home Telehealth (CCHT) to provide routine noninstitutional care and targeted care man-
agement and case management services to veterans with diabetes, congestive heart fail-
ure, hypertension, post-traumatic stress disorder, and other conditions. The program uses
remote monitoring devices in veterans’ homes to communicate health status and to cap-
ture and transmit biometric data that are monitored remotely by care coordinators. CCHT
has shown promising results: fewer bed days of care, reduced hospital admissions, and
high rates of patient satisfaction. This issue brief highlights factors critical to the VHA’s
success—like the organization’s leadership, culture, and existing information technology
infrastructure—as well as opportunities and challenges.
OVERVIEW
Since the 1990s, information and communications technologies—including tele-
health—have been at the core of the Veterans Health Administration’s (VHA’s)
successful system-level transformation toward providing continuous, coordinated,
and comprehensive primary and specialist care services. The VHA’s leadership
and culture; underlying health information technology infrastructure; and strong
commitment to standardized work processes, policies, and training have all con-
tributed to the home telehealth program’s success in meeting the chronic care
needs of a population of aging veterans and reducing their use of institutional
care and its associated costs. The home teleheath model also encourages patient
activation, self-management, and helps in the early detection of complications.
To learn more about new publications
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Fund's website and register to receive
Fund email alerts.
Commonwealth Fund pub. 1657
Vol. 4
January 2013
www.commonwealthfund.org
www.commonwealthfund.org
mailto:[email pro.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Running head MARKETING COMMUNICATION AND BRAND STRATEGY 1MA.docx
1. Running head: MARKETING COMMUNICATION AND
BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY
4
Marketing Communication and Brand Strategy
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrooks
June 5, 2017
Situational analysis
Introduction and objectives
The company intends to brand Ikea products to resonate
with the expectation of the consumers. In the first step, the
organization has to communicate its vision, which is excelling
as a leader in the delivery of excellent products. Afterward, the
team surcharged with branding the product will outline the
objectives and values treasured in propelling the venture to
greater heights of excellence.
Analysis
An exploration of the markets suggests that the demand for
technological gadgets is on the rise. Ikea, therefore, has a
greater reputation when it comes to addressing the needs of the
consumer. The process can commence with evaluating the
product using a SWOT analysis. The market comprises of
2. competitors capable of producing similar technologies at a
lower cost. The taxation by governments among other policies
affects trading. Those demanding exemplary products
outnumber those needing traditional merchandise.
The trend is the use of digital media is guiding communication
in the markets. The creation of elaborate distribution channels
is a complex process. Additional dynamics is that the number of
younger shoppers is on the rise with the demand for
sophisticated merchandises exceeding the need for traditional
brands. Another dynamics is that incomes and age affect
decision-making. Lastly, the use of technology in improving
product quality is critical in accomplishing success in the
markets.
Products
SWOT analysis
The adoption of a SWOT analysis indicates that the brand has a
long tradition of guaranteeing satisfaction. Therefore, in making
the decision to brand, the team must communicate to consumers
the positive history of the brand. They should adopt techniques
that resonate with the expectation of consumers such as the use
of simple and definite language. According to Pickton &
Broderick (2001), the opportunities available in making the
decision are that the global demand for technological products
is on the rise. The use of technology also creates an opportunity
to reach wider audiences. Hence, Ikea can capitalize on the
opportunity in reaching consumers. The company can also
leverage on its expertise in marketing
The challenges to the process of branding are that the company
faces competition from other reputable brands. The penetration
of new markets comprising of conservative consumers is also a
daunting task considering that other players have tried
exploiting the strategies. The weakness of the company is that it
undertakes most of its duties in-house yet there are immense
opportunities in outsourcing some of the operations. The
marketing team also confronts the challenges of adopting a
global strategy at the expense of maintaining the local identity
3. of the brand.
Branding
The step in the creation of a reputable image entails
communicating about the unique features of the product.
According to the plan, the marketing team will adopt language
resonating with many audiences. They will exploit simpler
terms that notify new and existing clienteles more about the
commodity (Madhavaram, Badrinarayanan & McDonald, 2005).
The conveyance of the message about the advantages of
purchasing the brand via social media is equally critical in
creating a lasting image. The approach for accomplishing such
can entail communicating about the durability of Ikea products.
The branding strategies for exploitation have to associate the
product with revered celebrities or icons in campaigns.
The process of retaining brand image involves the provision of
services to repeat clientele while formulating strategies that
ensure continuity in communication with the persons. The
production team must ensure continuity in innovation to
differentiate the products from other commodities in the
markets. The distribution of the brand using reputable suppliers
is also a strategy for maintaining a positive image among
consumers.
Promotion
The concern in branding is ensuring that loyal customers
acknowledge the brand. According to Madhavaram,
Badrinarayanan, & McDonald (2005), companies must not
engage in actions that completely change the perception of
existing customers. Instead, the models for adaptation should
attract new shoppers while maintaining the traditional image.
The messages must be precise since any slight
miscommunication can alter the perception of the audiences
towards the brand.
Strategy of placing
The approach to branding should create a sensation online that
lures new shoppers to develop an interest in Ikea products. The
company can exploit the social media platform as the launch
4. pad for the new products manufactured by the company. The
management must exploit pricing tools cautiously since the
approach for adaptation has profound effects on the decision
that consumers make. For that reason, the organization has to
exploit price differentiation strategies that assure consumers
value for their money.
The organization has the responsibility of creating a feedback
channel that facilitates continuous communication with the
consumers. As noted, the platform can prove integral in the
identification of the changing needs of the clientele (Pickton &
Broderick, 2001). The platform also helps in the quantification
of the perception of consumers about the brand.
Advertising
The management can measure loyalty to the brand using records
of sales calculated on a quarterly basis. During the process, the
organization must consider the variation in market dynamics
that can affects sales but are unrelated to perception. An
example is a change in government policy on taxation for
electronic products. The sales teams should also measure
loyalty from the feedbacks presented on the company’s sites by
consumers.
The measurements of retention have to rely on the sale records
together with the feedback as the case of loyalty. The team
steering campaigns can conduct outreach campaigns then use
the data collected in the quantification of the perception of
people. Afterward, the findings should serve as the value of
retention.
References
Madhavaram, S., Badrinarayanan, V., & McDonald, R. E.
(2005). Integrated marketing communication (IMC) and brand
identity as critical components of brand equity strategy: A
conceptual framework and research propositions. Journal of
Advertising, 34(4), 69-80.
Pickton, D., & Broderick, A. (2001). Integrated marketing
communications. Harlow: Prentice Hall.
5. Running head: PRICE AND CHANNEL STRATEGY 1
PRICE AND CHANNEL STRATEGY 2
Price and Channel Strategy
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrooks
May 22, 2017
Pricing and Distribution Aspects
Marketing requires consideration of pricing as a critical tool for
swaying the perception of consumers. It is on this basis that a
company must formulate a plan that resonates to the expectation
of the consumers in traditional markets of a brand. However,
when targeting new consumers, the exploitation of a customized
approach to marketing is critical (Cravens & Piercy, 2006). In
the case of Ikea, the utilization of a marketing mix model will
facilitate the process. The company will commence with the
generalist strategy before the formulation of a plan that
addresses the variation in different niche target markets. The
consideration will include place, product, and distribution.
In a bid to capture the attention of consumers in the
international market, the management will use slight variations
from those exploited by the established brands in the market. In
some areas, the company will modify the plan, but throughout
6. the process, the team must ensure that the plan corroborates
with the expectation of the management as well as the desires of
the consumers. The premise is that without a balance in the
interest, an organization cannot accomplish its objectives.
Pricing
According to the plan, the marketing team will consider the
logistical aspects such as distribution in pricing the
commodities of the company. The prevailing economic situation
such as inflations in prices of commodities will also influence
the range for adoption. The products targeting consumers in far-
flung regions will fetch higher prices in comparison to
commodities targeting consumers within the environs of the
company. The basis for the decision is that logistical
undertakings affect profitability (Maglaras & Meissner, 2006).
Hence, in the case of Ikea, the marketers will adopt
segmentation strategies after coordination with the management
and the accountants at the company. The selective approach will
ensure that the business exploits the available opportunities in
the markets without discriminating a section of the population.
When marketing to loyal customers, the organization will rely
on dynamics techniques that encourage the use of discounts in
luring consumers to make more purchases for its products. The
approach is equally critical in ensuring loyalty by pricing
commodities in a manner that resonate with the expectation of
consumers. According to the model, products targeting high-end
shoppers will fetch slightly higher prices in comparison to
merchandises targeting price-sensitive shoppers. The pricings
will also consider the shift in market dynamics that can affect
negatively on the sale of the company’s products.
When striving to attract new consumers, the company will
exploit tactics such as daily pricing in areas where the
management is unsure of the implication of the use of pricing in
influencing sales. The methodology together with the promotion
pricing and listing pricing will help the company identify the
glitches in the use of one single approach to enticing consumers
to make purchases. When opting to use the listing tactics, for
7. instance, the management will aim at luring shoppers who are
unsure of the value derived from the use of the commodity in
making purchase (Cravens & Piercy, 2006). The advantage in
the application of the strategy is that it is short-term thus
limiting the possibility of organization incurring losses in
implementing ineffective plans.
Marketing Mix Pricing
The consideration when pricing is the product’s nature, place,
and promotion. The first consideration is that the unique
components of the product of which the organization will
communicate about when pricing. The management will ensure
that the model guarantees profitability and consumers obtain
value from the decision. The exploitation of place will consider
the expenses in distributing the commodities to the consumers
(Goi, 2009). The promotion aspect of a marketing mix concept
will affect the value based on the amount spends in advertising
the product. The aim will be ensuring that expenses do not
compromise on profitability.
Pricing
The use of value-based technique will create an impression of
the company offering value for the customer to both niches. In
the new marketers, the approach will create a quick impression
that marketers can capitalize on when striving to create a lasting
relationship. It utilization together with cost-based model can
work for Ikea. However, its effects are short lasting since
combining the two is affected by prevailing markets situation
that affects cost. Hence, businesses should exploit the technique
with much caution in markets of uncertainties.
To ensure objectivity in the process of enticing undecided
shoppers, the company can exploit price-segmenting strategies
that consider psychographic elements in consumer decision.
Afterward, the perception created can aid entice customers to
make more purchases. The premise for the decision to consider
pricing is that at times, the tools exploited affects the image of
a brand. According to Goi, 2009, the model for exploitation
must create an impression that the company prioritizes customer
8. wants before focusing on profitability.
In a bid to lure traditional customers to make more purchase,
the company should downplay the significance of pricing.
However, it should exploit customer retention strategies such as
value addition. The provision of after sales service is a common
trick that can benefit Ikea. The firm also has the alternative of
increasing the demand by presenting discount at times when the
purchases are low. Maglaras & Meissner (2006) suggest that
conceptualization of the needs of consumers when exploiting
pricing, as a tool at times is difficult; hence, the need for
companies to engage marketers in communicating to consumers
the motive for the choice of the model used.
References
Cravens, D. W., & Piercy, N. (2006). Strategic marketing (Vol.
7). New York: McGraw-Hill.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?.
International journal of marketing studies, 1(1), 2.
Maglaras, C., & Meissner, J. (2006). Dynamic pricing strategies
for multiproduct revenue management problems. Manufacturing
& Service Operations Management, 8(2), 136-148.
Running head: PRODUCT STRTAEGY 1
PRODUCT STRTAEGY 4
Product Strategy
Victor J. Ayala
University of Phoenix
MKT/571
9. Patricia Estabrooks
May 15, 2017
Introduction
Upon the identification of the objective in manufacturing a
commodity, the process that follows is launching the product
into the market. During the process, management considers the
lifecycle of the product in the decision. The acknowledgment of
the implication in the decision of the organization is critical. In
the first step, the formulation of ways of introducing the
commodity into the market proceeds. The task entails utilization
of media in the creation of awareness to entice consumers
develops a positive image towards the brand. The management
of Ikea can exploit integrated marketing communication tactics.
The consideration of the market mix components can guide the
process.
Product promotion strategy
The branding of the product can strive to establish a resounding
image in the American market. The methodology at most differs
with the approach to utilization in the exploitation of the
European market. The pricing has to consider a penetrative
tactic in which the consumer's ability to make a decision should
be pegged on the impression of the price. Ikea can exploit
skimming techniques that only strives to create equilibrium in
expenditure and returns at the commencement (Suh, & Huppes,
2005). The consideration of place as a marketing mix
component involves using stores that create a sensation to
consumers. The location of the facilities has profound effects
both locally and internationally. The promotion tactics must
ensure that the communication creates a sense of loyalty besides
sensitizing consumers about the benefits of making a decision to
purchase Ikea products.
The consideration of the marketing mix components also applies
in the growth stage. However, the approach to exploitation of
the process must seek to create a sense of loyalty to entice the
group identify with the brand. Additionally, the process must
10. maintain the momentum that drives demand. The marketers must
liaise with the manufacturers to ensure that the company
maintains consistency in the production of the brand. To some
extent, the accentuation of quality through innovation is
advisable. The provision of additional services while using
direct selling tactics is also helpful in the markets. The model
of pricing should ensure that the consumers perceive value in
the commodity. In the placement of the product, the marketers
should consider increasing the challenges for reaching
consumers. The step can entail utilization of the online platform
in merchandising the products. The marketing tools must strive
to increase the audience for the commodity.
The maturity stage as the third step in product cycle witnesses
the decline in demand for the new product launched in the
market. On numerous occasion, the stage proceeds decline in
excitement for the product. Therefore, in a bid to ensure
continuity in the progress of the brand, the exploitation of
innovative strategies is necessary for the retention of the
controlled by the brand. According to Cravens, & Piercy (2006),
many organization concentrates on augmenting the quality of
the product through differentiation tactics. The same should
apply to Ikea products because of the existence of many other
competitors in the market. Throughout the stage, the
management has the duty of maintaining communication with
consumers to address any public relationship issue that might
affect sales. The leadership must maintain an interactive
website that creates a sense of concern in the action of
managers. After which the public relations official can
capitalize in enticing consumers to maintain loyalty to the
brand.
The exploitation of pricing as a tool for promotion at times
takes the form of reduction to create an impression that the
entity has the interest of consumers at heart. While deploying
the tactics, the promoters must not compromise on the ability of
the venture to make profits. The prioritization of efficiency in
the distribution channels follows. The business at times expands
11. the channels to reach consumers in their homes (Cravens, &
Piercy, 2006). The campaign tactics, on the other hand,
emphasizes the uniqueness of the brand to ensure continuation
in demand.
The last stage of product promotion is the decline that requires
exploitation of new strategies to ensure that a venture remains
in the market. The company has the alternative of rebranding
the product to create an impression of novelty. The team pricing
the commodity can consider introducing discounts to retain the
loyalty of consumers.
Factors that can affect outcome of promotion and variation in
markets
The level of innovation and prevailing economic situation
affects the effectiveness of promotion tools. For that reason,
the utilization of an integrated approach to marketing is
mandatory in the penetration of the American market at such
times. During the process, the media strategy requires caution
because the perception of the consumers tends to depends on the
dynamics of the surrounding environment (Suh, & Huppes,
2005). In times of economic growth, advertisers ought to
consider pricing a critical component in the promotion of the
brand. After the 2008 recession, for instance, the
communication of the value aspect should precede pricing
aspect in advertising in the country. Consideration of culture is
equally critical when designing promotion tools.
Marketers should also note that the approach to publicity of the
launch in the United States has profound effects on the
perception of people in the US, but such is not the case for the
European market. The values of the consumer about the brand
have immense effects in the latter region. The activities of the
competitors also play a role in the promotion. In cases where
the competitors are effective, Ikea might struggle through all
the stages. In the international market, the regulation by the
respective government also plays a role. In the context where
the policies interfere with marketing activities the business
might records losses.
12. References
Cravens, D. W., & Piercy, N. (2006). Strategic marketing (Vol.
7). New York: McGraw-Hill.
Suh, S., & Huppes, G. (2005). Methods for life cycle inventory
of a product. Journal of Cleaner Production, 13(7), 687-697.
Running head: UNDERSTANDING TARGET MARKETS
1
UNDERSTANDING TARGET MARKETS 6
Understanding Target Markets
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrook
May 8, 2017
Understanding Target Markets
Before launching a product in the market, the consideration of
the implication of demographics and psychographic factors on
the choice of consumers is critical. It is on this basis that
designers of the marketing plan for Ikea are going to exploit
age, income and cultural aspect as the demographic components
in the categorization of the market. Upon completing the
process, the team will consider the psychographic elements in
the segmentation of the market. According to the plan, the
13. venture is going to identify the revenue potential consumers as
the priority component for segmentation, after that, place the
products in the market in a manner that resonates to the
expectation of the customers. The reason for the decision is
attributable to findings of studies that affirm that a significant
majority of consumers peg decision on the perception of values
obtained from the product (Chen & Vaughan, 2010). The record
of Ikea shows that loyal customers increase profitability hence
the need to formulate ways of retaining segments that base a
decision on purchasing power.
The subsequent demographic element for consideration in the
plan is age, since it is a critical component in the decision of
consumers. Those steering the campaign must acknowledge the
usability of the product and such depends on the age of the
individual. If the company decides to target young shoppers, it
will get the opportunity to leverage on a large number of the
shoppers belonging to the category. They must acknowledge the
desire for the group for sophisticated components. However,
such is not applicable in decision targeting older shoppers. The
group has small number, and they lack fascination for
technological inventions (Schindehutte, Morris & Kocak, 2008).
Nevertheless, the advantage in targeting the group is that older
consumers maintain loyalty to the brand, as depicted in the data
of Ikea sales. Once the marketer convinces the group, they
maintain loyalty, and they can influence other makes the same
decision.
The third critical variable for consideration during the planning
stages is the family attributes or the cultural implications. In a
setting where people ascribe to certain values such as honesty,
the marketer must uphold integrity in their communication. The
adoption of modality that enhances openness in communication
accentuates sales (Chen & Vaughan, 2010). Therefore, in the
case of Ikea, the segmentation must consider the cultural
perception. The management can opt to recognize anniversaries
and celebrations adored by the members of the population in the
segmentation of the markets. The religious connotation may
14. also affect the perception of households on the use of the brand
hence the urge to consider such in marketing.
Additional dynamics for consideration when planning for
marketing include the acknowledgment of psychographic
elements that can influence the demand for a commodity. When
opting to target the working class, for instance, the marketer
must acknowledge the activities that bring the people together
in the plans. The campaigns must incorporate elements of
uniformity associated with the category of shoppers. The
venture can model the plan to exploit the strengths of the group.
A typical example is designing sophisticated devices preferred
by those in the corporate sector (Schindehutte, Morris & Kocak,
2008). The decision, in turn, can result to increase in sales for
the commodity. The consideration of the issues that members of
the groups treasure such as accuracy in performance is critical.
The data presented about the performance of Ikea in the local
markets suggest that occupation influences the decision of
shoppers. Some chose commodity because of familiarity and not
the perception of values as highlighted by the advertisers. The
peers of the shoppers influence the perception of benefits
attained from the utilization of the product (Eggert & Ulaga,
2002). The presentation also suggests that consumers in the
international market show laxity in purchasing the brand and
such is attributable to psychographics components. The culture
of the people contributes immensely to the decision to associate
with a brand.
Insights
The insight gained from the exploration of the concepts on
psychographics and demographics role on marketing is that
capitalization on the perception of consumers is critical in
enhancing loyalty for a brand. A company that manages to
captivate the desires of the shoppers excel in the market.
However, the exploitation of the same in the international
market does not guarantee profitability. This is because the
segment considers a myriad of factors in decision-making. The
15. geographical proximity and the demographics play a critical
role in their consideration of a product to embrace.
Another lesson from the exploration is that retention of
consumers is more beneficial that seeking ways to exploit the
new markets. For that reason, it is advisable that marketers
formulate strategies that show concern to the existing
customers. In the case of Ikea, their experience with a product
can directly increase sales through personal selling. The loyal
clientele can serve as ambassadors in marketing the brand to
new shoppers (Eggert & Ulaga, 2002). Chances are also high
that their loyalty can propel the business to greater heights of
success even without the expansion into new markets.
Exploring the concepts of psychographics and demographics as
highlighted in the analysis also teaches one that harmonization
of various components is critical in attaining success in the
market. The assumption is that no single model fits all
situations. Instead, businesses ought to redesign models in line
with the prevailing dynamics in the market and at no single
point can the situation replicate. For that reason, the exploration
of the markets from a holistic perspective is mandatory. In the
case of Ikea, the venture can embrace the idea in formulating
models that consider psychographics and demographics
components together with other consideration in marketing its
brand.
References
Chen, Y., & Vaughan, J. W. (2010, June). A new understanding
of prediction markets via no-regret learning. In Proceedings of
the 11th ACM conference on Electronic commerce (pp. 189-
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Eggert, A., & Ulaga, W. (2002). Customer perceived value: a
substitute for satisfaction in business markets?. Journal of
Business & industrial marketing, 17(2/3), 107-118.
Schindehutte, M., Morris, M. H., & Kocak, A. (2008).
Understanding market‐driving behavior: the role of
entrepreneurship. Journal of Small Business Management,