1. Target audience analysis
Gender-women
Race – White and Black
Age- 20-30 year olds
Geo-demographics- American and British
Socio-economics - Semi-skilled and unskilled manual workers,
such as retailers, drivers, waiters,...
Psychographic profile - Aspires
Seeking to improve themselves. Tend to define themselves by
high status brand names, absorbing the ideologies of the
products as their own and believing that their status is
established by this conspicuous consumption.
Conclusions/Justification:
"OK!" is a U.K.-based weekly magazine
specializing in celebrity news and
gossip. Originally published as a
monthly beginning in April of 1993,
"OK!" has more than 30 million
readers in 20 countries around the
world as of 2015
2. Target audience analysis
Gender: Female
Race: White and Black
Age: 20 years and over
Geo-demographics: British
Socio-economics: D (semi-skilled and unskilled manual
workers, e.g. retailers, drivers, waiters) and E (students,
casual workers).
Psychographic profile:
I think that the target audience for this magazine will be
mainstreamers and aspirers
Conclusions/Justification:
The magazine is positioned as
respectable and worthy of attention,
this is a magazine about the life of
society, fashion and lifestyle. From the
very first magazine, it became clear
that this is not just another magazine
about women's fashion, but restrained
and respectable edition of the
fashionable world.
3. Target audience analysis
Gender - Female
Race - White
Age - 17-30 years old
Geo-demographics - (British, American, French, German, )
Socio-economics - B Middle management, teachers, liberal
professionals (fairly well paid professionals
Psychographic profile-Suceeders
People who feel secure and in control, generally in
positions of power. Consumes brands which reinforce their
feelings of control and power
Conclusions/Justification:
In my opinion, I think both genders would read this
magazine as tomorrow of the feminine side. The more male
gender would be more on the feminine side (homosexual).
This particular magazine provides information more about
the fashion world and what is happening out there, food
tips, workout tips and also some latest gossips from the top
models in the world.
