This document discusses social groups and targeting a magazine. It describes New Affluent Workers as a young, socially active class of people between ages 15-30 with average incomes and medium economic capital. The magazine is targeted at this group because they are likely interested in new music and can afford the magazine due to their income and social activities.

2. SOCIAL GROUPS
A social group is a group of people that are around the same
age and have the same interests.
My magazine is targeted towards New Affluent Workers and
males between the age of 15 and 30.This is a young class
group which is socially and culturally active, with
middling levels of economic capital.

3. NEW AFFLUENT WORKERS
This group is usually an younger audience. As well as this New
Affluent Workers will have a average income level . The benefits
that my magazine will see by targeting this social group are the
fact that the people within this bracket are socially active and
are normally at a younger age. This will mean that they will
generally be interested in new and up to date music (which my
magazine involves) which will therefore mean they will be
interested in buying my magazine. As well as this they have a
medium of economic capital meaning they’ll be able to afford
my products.