This document provides an analysis of a Lynx deodorant television advertisement. It summarizes that the ad features an attractive young man who is self-conscious about sweating until he uses Lynx deodorant. The ad aims to show that Lynx gives the user confidence by preventing sweating. It accomplishes this through showing the man smiling confidently at women at the end after using the product. The target audience is 15-36 year old men who want to attract women's attention.