This document provides an overview of social media marketing strategies and common mistakes. It introduces two companies, SocialFeast and SoMeGo, that provide social media management and marketing services. SocialFeast's tool allows users to manage, publish, promote and analyze social media efforts. SoMeGo specializes in social media strategy, content creation, reputation management and customer engagement. The document then contrasts traditional outbound marketing with inbound social media marketing and outlines five common mistakes: lacking a strategy, lack of education, using the wrong networks, moving too quickly, and not improving overall online presence.

1. Social Media BasicsPresented by &

2. SocialFeastWe are a new media organization serving local businesses, government, non-profit, higher education and enterprise industries. We specialize in social, mobile and digital solutions.Our first application is currently in beta, SocialFeast Pro, which is a web-based social media management application. This is a free application that allows you to:Manage - your social media effortsPublish – content to various social networksPromote – yourself or your organizationAnalyze – your social media efforts We will be demonstrating this application later in this presentation.

3. SoMeGoHi! We’re SoMeGo. We’re a passionate, quirky group of social media geeks.You’ll find us in the twitter streams, linkedin groups, facebook pages, and pretty much all over the social web.We build a fanatical customer community that encapsulates your brand. AKA We make your customers fall in love with you.These are a few of the services we provide to our customers:Short-term and long-term social strategyContent creation including; blogging and press releases Online reputation management Genuine customer engagement

4. Traditional marketing (outbound) vs. Social Media Marketing (inbound)Marketing Strategy

5. Traditional Marketing (push)

6. Traditional marketing is quickly dying. It is ineffective, overpriced, and incredibly hard to measure ‘success.’ Does your marketing still look like this??

7. Social Media MarketingBloggingSocial Networks

8. By leveraging sites such as Facebook, Twitter, and Linkedinbusinesses are able to; track customer sentiment and brand mentions in REAL-TIME, provide higher quality levels of customer service, and brand themselves as ‘industry experts.’The playing field has never been so level.

9. 5 Common mistakes businesses make when beginning their social media effortsGetting Started

10. No StrategySocial Media can be an extremely powerful marketing and sales tool when used correctly. The biggest mistake we see small and large businesses making is starting without any strategy or goals in place. You might come flying out of the gates, but there is no way you will be able to maintain or capitalize on that momentum w/out a strong strategy in place.

11. EducationSocial Media is so new that there aren’t any manuals or guides out there. Being able to setup a Facebook page or register a twitter handle DOES NOT mean you understand how to USE social mediaIt takes a tremendous amount of time and actual experience on social networks in order to understand how to use them correctly Which networks is your business on?Which networks should your business be on?Which networks are your customers on?These are only a few questions you should be asking yourself when registering your company throughout the social webLack of UnderstandingWrong Networks

12. Slow Down!Building your online community won’t happen overnight. Pick one or two networks when starting out. Build a strong following / brand on these platforms first. REMEMBER:This is a marathon. Not a sprint.

13. Social Media is not a miracle worker. If the product or service that your business currently offers is low quality don’t expect much. BROKEN.

14. Time to take a look at your entire online presenceOnline Audit

15. Website; your online homeIs your site out of date?Is there a clear ‘Call to Action’ on each pageDoes it provide clear, helpful content for your customerAre your social sites integrated w/ your website?Overall DesignDo you have one?How often are you updating?Are you sticking to a schedule? Are you writing relevent posts that benefit your customer?Context is JUST AS important as contentAre customers leaving comments on a regular basis? WebsiteBlog

16. Social NetworksDo you have brand consistency across you networks?URLLogoBioAre you creating unique content on each network? Or just blasting the same message throughout the social web.Is your business on the correct networks? Have you found which platforms your customers are on?

17. FacebookThink of your brand’s Facebook page as if you were hosting a party. Invite your customers in, get the convo started, and let them interact w/ each other.

18. Twitter Twitter gives you the incredible opportunity to build intimate, one-on-one relationships w/ your customers.Follow your customers to see what makes them tick.

19. There are hundreds of different social networking sites. Ranging from geo-location to industry specific. It’s important your company has taken the time to explore the social web. Find the platforms where YOUR customers are spending their time. Then plant roots at these sites and begin building your communities.Niche Social Sites

20. Thank You! Q&AThank you so much for attending our webinar. Find us on the web:SocialFeastw: socialfeast.comt: @social_feastSoMeGo:w: Somego.cot: @somegocot: @kevinfawley