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An Introduction to Social Media for Business

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Tonick Media
Tonick Media

A copy of the presentation given to delegates at the Business Link, Social Media for Business seminar at the Penventon Park Hotel, Redruth on the 27th October. Includes links to principal platforms and services.

BusinessTechnology
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An Introduction to Social Media for Business
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What you stand to gain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
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Understanding Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s using Social Media? Graphic created using http://www.wordle.net/.
The Technology
Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Virtual Worlds Aggregators
Credit: Brian Solis, www.briansolis.com JESS3, www.jess3.com
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Some Statistics ,[object Object],[object Object],[object Object]
 
Some Statistics ,[object Object],[object Object],[object Object],[object Object]
 
Some Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
How are others using it?
Case Study: Business Cornwall
 
 
 
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Case Study: Business Cornwall
Case Study: UKNetWeb
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Case Study: UKNetWeb
Case Study: UKNetWeb ,[object Object],[object Object],[object Object],[object Object]
More Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Planning an approach Identify your community Define your objectives Decide your approach Allocate resources Link to technology
Identifying your community Allied trades Competitors Funders / Investors Other regions Staff Journalists Suppliers Politicians Demographics Technical ability Interests Geographic location Partners Influencers Customers
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we can help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object],[object Object]
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