The document discusses how stories and ideas are important for social media and brands. It states that people enjoy sharing and reading stories, and brands can engage people by telling their own stories about how they were founded, their struggles, and how they help people. It also explains that social media allows consumers to share their experiences with brands. For brands to have engaging stories, they must first generate ideas behind the stories. It emphasizes that ideas lead to great stories, which attract people. Finally, it outlines that for a social media value exchange to be effective, brands need a game plan, to understand advocates that influence social media outcomes, and hire social media managers.
Presented at Social Fresh St. Louis April 19, 2010. Successful community design practices to promote engagement, brought to you by Jive Strategy Consulting, Jive Software
Like It Or Spike it: Social Media Case StudiesDavid Griner
The document discusses several social media campaigns and their results:
1) Discovery Channel partnered with Campfire to create a Facebook game promoting "The Colony" that generated 350,000 pageviews and 59% of players restarted the game.
2) Cosmopolitan's Facebook app simulating a photo shoot attracted 3,800 users in its first week.
3) When American Express declined to sell advance tickets, Pee-Wee Herman sold them on Facebook instead, gaining 230,000 fans and $1.5 million in presales without any ads.
4) An Edge shaving gel Twitter campaign received 4,930 tweets with its hashtag and extended the campaign due to positive
Zen and Taxonomy Communication - The Art of Facilitating & Communicating Taxo...Enterprise Knowledge
This presentation discusses how to discuss taxonomy with non-taxonomists. It covers taxonomy challenges, taxonomy value statements, communication best practices, and EK's workshop methodology.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
A presentation given by
Daphne Duin and co-authored with David Self, Simon Rycroft, Dave Roberts & Vincent Smith at the EDIT general meeting, Carvoeiro, Portugal. Dec. 15-17, 2009.
The document discusses how stories and ideas are important for social media and brands. It states that people enjoy sharing and reading stories, and brands can engage people by telling their own stories about how they were founded, their struggles, and how they help people. It also explains that social media allows consumers to share their experiences with brands. For brands to have engaging stories, they must first generate ideas behind the stories. It emphasizes that ideas lead to great stories, which attract people. Finally, it outlines that for a social media value exchange to be effective, brands need a game plan, to understand advocates that influence social media outcomes, and hire social media managers.
Presented at Social Fresh St. Louis April 19, 2010. Successful community design practices to promote engagement, brought to you by Jive Strategy Consulting, Jive Software
Like It Or Spike it: Social Media Case StudiesDavid Griner
The document discusses several social media campaigns and their results:
1) Discovery Channel partnered with Campfire to create a Facebook game promoting "The Colony" that generated 350,000 pageviews and 59% of players restarted the game.
2) Cosmopolitan's Facebook app simulating a photo shoot attracted 3,800 users in its first week.
3) When American Express declined to sell advance tickets, Pee-Wee Herman sold them on Facebook instead, gaining 230,000 fans and $1.5 million in presales without any ads.
4) An Edge shaving gel Twitter campaign received 4,930 tweets with its hashtag and extended the campaign due to positive
Zen and Taxonomy Communication - The Art of Facilitating & Communicating Taxo...Enterprise Knowledge
This presentation discusses how to discuss taxonomy with non-taxonomists. It covers taxonomy challenges, taxonomy value statements, communication best practices, and EK's workshop methodology.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
A presentation given by
Daphne Duin and co-authored with David Self, Simon Rycroft, Dave Roberts & Vincent Smith at the EDIT general meeting, Carvoeiro, Portugal. Dec. 15-17, 2009.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality.
- The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.
CPE and the Evolution of Mobile Metrics | Oren CohenJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. This session will cover the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how you might implement CPE in your app marketing campaigns.
How to launch your product with Social MediaTraffichoney
The document discusses how social media can help at different stages of the customer lifecycle or ladder. It outlines the four stages as acquisition, activation, retention, and referral. For each stage, it provides examples of how social media like blogs, ads, conversations on platforms like Facebook and Google can help acquire customers, activate deeper engagement, help with retention through reminders and new offerings, and encourage referrals through sharing features. It emphasizes understanding customers, testing assumptions about them, and reaching them through low effort social media activities that align with where they are in the customer development process.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
This document provides an overview of content process optimization. It outlines a 7-point guide for content value exchange focusing on relevance, timeliness, neutrality, shareability, impact, authenticity and being targeted. It also discusses analyzing business value, data value, campaign value and utility value of content. Finally, it discusses developing a content marketing strategy that defines goals, audiences, outcomes and a content map.
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Making and Marketing Mobile Apps - Time Inc. 2012Rachel Pasqua
The document summarizes the key steps in the mobile app lifecycle from ideation through post-launch marketing. It discusses how two developers came up with the idea for an RSS reader app after identifying limitations in existing apps. It then outlines how they validated the market need, designed the app through documentation of business and functional requirements, and tested a beta version with friends matching the target audience.
[Kelley Frank] Social Media Management Deck (1)Kelley Frank
Kelley Frank provides social media marketing services. She has 10+ years of experience managing professional accounts and building corporate identities online. Her services include community management, content curation, social media guidance, and reporting. She has worked with clients from various industries in multiple countries. Some of her past clients include event promoters, record labels, DJs/producers, and bands.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Socialytics is HCL’s social media enabling platform, which helps organizations leverage and optimize their social media presence. Socialytics helps organization across their entire life cycle of social journey starting from the time they are trying to establish their presence on social media to monitoring and response for their social communities and finally to help them monetize their social presence.
The key modules of Socialytics are Social Media Monitoring and CRM, BI Reports and Social Campaigns. Some of the key differentiators of Socialytics are its ability to translate the social buzz in domain/customer specific taxonomy and the ability to generate detailed follower profiles.
Connect with us for detailed demo of Socialytics and discover why it should be your preferred choice for social media management.
Practical Knowledge Management – Leveraging People, Process & Technology to E...Enterprise Knowledge
The presentation leverages several recent success stories from EK's client work to discuss current themes in Knowledge and Information Management systems design and development. It includes examples and discussion of Cloud, Agile, Taxonomy, and Change Management, amongst other themes.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
This document discusses the future of marketing and social brands. It introduces 8 principles for building social brands, including focusing on building communities rather than platforms and ensuring all marketing adds value. It emphasizes that mobile is increasingly the world's favorite and most ubiquitous medium, and that brands must have a mobile strategy to stay relevant as people are constantly connected via their mobile devices. It argues that the future of marketing involves finding new ways to engage and add value to people's lives rather than just interrupting them.
This document discusses the future of marketing and social brands. It presents 8 principles for building social brands: 1) Social equity drives brand equity by focusing on meaningful engagement and conversations over time rather than short-term sales, 2) Communities have more value than platforms by focusing on shared interests rather than individual platforms, 3) All marketing must add value by engaging people through adding value rather than interruptions, 4) Go mobile or stand still by recognizing that mobile is the dominant medium worldwide, 5) Evolve from big ideas to leitmotifs by focusing on consistent themes over time, 6) Move from selective hearing to active listening by truly understanding audiences, 7) Experiences are the new products by focusing on engagement rather than products
Sharing Surplus: The Brand is a Social AnimalUwe Lucas
The document discusses the rise of social media and how it has changed the relationship between brands and consumers. It suggests that brands need to focus on sharing surplus, which is the social and economic value consumers get from sharing their experiences with brands. The opportunity for brands is to help consumers collect social rewards from their peers by associating with the brand. However, brands must understand the nature of their relationship with consumers and the type of social capital they can offer in order to develop an effective social media strategy.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality.
- The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.
CPE and the Evolution of Mobile Metrics | Oren CohenJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. This session will cover the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how you might implement CPE in your app marketing campaigns.
How to launch your product with Social MediaTraffichoney
The document discusses how social media can help at different stages of the customer lifecycle or ladder. It outlines the four stages as acquisition, activation, retention, and referral. For each stage, it provides examples of how social media like blogs, ads, conversations on platforms like Facebook and Google can help acquire customers, activate deeper engagement, help with retention through reminders and new offerings, and encourage referrals through sharing features. It emphasizes understanding customers, testing assumptions about them, and reaching them through low effort social media activities that align with where they are in the customer development process.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
This document provides an overview of content process optimization. It outlines a 7-point guide for content value exchange focusing on relevance, timeliness, neutrality, shareability, impact, authenticity and being targeted. It also discusses analyzing business value, data value, campaign value and utility value of content. Finally, it discusses developing a content marketing strategy that defines goals, audiences, outcomes and a content map.
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Making and Marketing Mobile Apps - Time Inc. 2012Rachel Pasqua
The document summarizes the key steps in the mobile app lifecycle from ideation through post-launch marketing. It discusses how two developers came up with the idea for an RSS reader app after identifying limitations in existing apps. It then outlines how they validated the market need, designed the app through documentation of business and functional requirements, and tested a beta version with friends matching the target audience.
[Kelley Frank] Social Media Management Deck (1)Kelley Frank
Kelley Frank provides social media marketing services. She has 10+ years of experience managing professional accounts and building corporate identities online. Her services include community management, content curation, social media guidance, and reporting. She has worked with clients from various industries in multiple countries. Some of her past clients include event promoters, record labels, DJs/producers, and bands.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Socialytics is HCL’s social media enabling platform, which helps organizations leverage and optimize their social media presence. Socialytics helps organization across their entire life cycle of social journey starting from the time they are trying to establish their presence on social media to monitoring and response for their social communities and finally to help them monetize their social presence.
The key modules of Socialytics are Social Media Monitoring and CRM, BI Reports and Social Campaigns. Some of the key differentiators of Socialytics are its ability to translate the social buzz in domain/customer specific taxonomy and the ability to generate detailed follower profiles.
Connect with us for detailed demo of Socialytics and discover why it should be your preferred choice for social media management.
Practical Knowledge Management – Leveraging People, Process & Technology to E...Enterprise Knowledge
The presentation leverages several recent success stories from EK's client work to discuss current themes in Knowledge and Information Management systems design and development. It includes examples and discussion of Cloud, Agile, Taxonomy, and Change Management, amongst other themes.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
This document discusses the future of marketing and social brands. It introduces 8 principles for building social brands, including focusing on building communities rather than platforms and ensuring all marketing adds value. It emphasizes that mobile is increasingly the world's favorite and most ubiquitous medium, and that brands must have a mobile strategy to stay relevant as people are constantly connected via their mobile devices. It argues that the future of marketing involves finding new ways to engage and add value to people's lives rather than just interrupting them.
This document discusses the future of marketing and social brands. It presents 8 principles for building social brands: 1) Social equity drives brand equity by focusing on meaningful engagement and conversations over time rather than short-term sales, 2) Communities have more value than platforms by focusing on shared interests rather than individual platforms, 3) All marketing must add value by engaging people through adding value rather than interruptions, 4) Go mobile or stand still by recognizing that mobile is the dominant medium worldwide, 5) Evolve from big ideas to leitmotifs by focusing on consistent themes over time, 6) Move from selective hearing to active listening by truly understanding audiences, 7) Experiences are the new products by focusing on engagement rather than products
Sharing Surplus: The Brand is a Social AnimalUwe Lucas
The document discusses the rise of social media and how it has changed the relationship between brands and consumers. It suggests that brands need to focus on sharing surplus, which is the social and economic value consumers get from sharing their experiences with brands. The opportunity for brands is to help consumers collect social rewards from their peers by associating with the brand. However, brands must understand the nature of their relationship with consumers and the type of social capital they can offer in order to develop an effective social media strategy.
The document discusses best practices for social media strategy and marketing. It states that social media tactics alone do not equal a full strategy, and that social marketing aims to engage followers and spark conversations. Effective social strategies consider owned, earned, and paid social media, and use the right channels to suit content goals. The document advocates treating social media as part of an integrated digital experience and focusing on long-term engagement through multiple touchpoints and stories.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
This document discusses digital marketing and the importance of social media and mobile marketing. It defines digital marketing as using online platforms like websites, mobile apps, and social media to promote products and services. Social media allows brands to engage large audiences and build their brand through stories and interactions. Popular platforms like Facebook, Twitter, and Instagram present opportunities for customer connections without large budgets. TikTok is highlighted as an emerging platform, with tips provided on defining purpose, using influencer partnerships, understanding trends and engagement, and leveraging video and advertising on the platform. Social media is considered important for informing customers and driving purchases online.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
This document summarizes key digital marketing trends for 2015 in Tunisia. It discusses how visual content is more engaging than text, and the importance of storytelling to connect with consumers. Content, especially video, remains important. Real-time marketing allows brands to engage in relevant conversations. Engagement metrics like comments are more important than likes. Native advertising is a new format that blends content and advertising. Mobile strategies must adapt to smaller screens and on-the-go consumption. The recap emphasizes visual storytelling, engaging consumers through relevant conversations on all platforms.
The document summarizes key insights from the 2010 Social Commerce Summit. It discusses how social media is shifting control to users and how they experience brands. It outlines five phases of social commerce evolution from experimentation to connecting across channels. It provides advice from speakers on how to facilitate conversations to improve products, leverage influencers, and keep product creators close to users. It also discusses how Millennials and mobile are changing shopping and the importance of experimentation and measuring ROI in social commerce.
22 Social Media Experts Share Their Bold Predictions for 2016 and BeyondeClincher
Social media marketing will focus more on original content creation over content curation. Brands will need to invest in creating more authentic, human content to connect with consumers rather than just sharing link-baity posts. Data and analytics will also become more important as social media usage provides more consumer insights. Marketers will need to use automation tools to scale their efforts while also focusing more on engaging authentically with communities on social platforms. There will be a debate around the ethics of using artificial intelligence to automate social media engagement.
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
How to Use Social Media to Grow Your BusinessChris Mokoena
Social media platforms gained 490 million new users in 2020, growing at a faster rate than in 2019. The document recommends several ways for small businesses to use social media marketing to grow, including choosing the right platforms like Facebook, Instagram, Pinterest, LinkedIn, and Twitter based on audience; identifying the target audience; planning content in advance; setting realistic goals; tracking metrics; sharing and engaging; producing quality content; and posting consistently.
This document provides guidance on how to deal with feedback received on social media channels. It outlines different types of feedback - such as straight problems, constructive criticism, merited attacks, and trolling/spam - and recommends how to respond to each type. For straight problems and constructive criticism, the document suggests responding to acknowledge the issue and steps being taken to address it, in order to build loyalty. For merited attacks, it recommends responding promptly and positively while acknowledging the real problem. Trolling/spam should be ignored and removed if possible. The overarching recommendation is to respond to all feedback, even negative, in a positive manner.
6 things you can do to boost your linked in page profileMichael J Lis
This document contains confidential information about SPECK Media Inc. and outlines 6 tips for boosting a LinkedIn page profile, including adding variety to cover images, filling out the products and services section, asking for recommendations, publishing event photos and content, and encouraging employees to share updates.
Speck media social media policy and governance modelMichael J Lis
The document discusses developing a social media policy and governance model. It notes that while companies are using social media, many do not have proper policies or governance structures in place. It recommends companies create a governance model to guide employee social media engagement and representation of the company. The document outlines what a social media policy and governance model should include, such as branding guidelines, education processes, and community management plans. It provides an overview of SPECK Media's process for developing such a model with a client.
Why your social media strategy should be focusedMichael J Lis
The document discusses why social media strategies should focus on customers. It notes that 72% of people research businesses on social media like Twitter and Facebook before visiting. It also notes that 7 out of 10 of these people will check-in on social media if they have a good experience. The document advocates focusing social media efforts on connecting with customers, having small interactions with customers daily, and being transparent even about mistakes in order to build trust and loyalty.
The document discusses social media strategy and outlines the services of SPECK Media. It emphasizes the importance of having a social media strategy and participating in online conversations. SPECK Media's approach focuses on discovering customer insights and leveraging earned, owned and bought social media channels. Their process involves identifying social profiles, channels, tactics and developing a game plan and strategy. They aim to help clients achieve ROI through their strategic social media design process.
The document discusses how social media is changing business and marketing. It introduces SPECK Media, a firm that specializes in helping organizations develop social media strategies and leverage social media to engage customers and drive business results. SPECK Media takes a process-driven approach tailored to each client's goals and understands the customer perspective to develop effective social media solutions. They offer consultation services to help organizations understand how to get started with social media.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York