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An evolution of coworking models and influences - by Jennifer Magnolfi
1. 3 Paths to Coworking Influence
Jennifer Magnolfi | Coworking Europe 2015
Programmable Habitats | @magnolfi
2. Freedom and order are often seen as opposite
extremes in our historical experience,
when they should instead be understood as
interdependent - Henry Kissinger
Programmable Habitats | @magnolfi
3. Programmable Habitats | @magnolfi
2007 - Edge Phenomenon remote from CRE
2010 - First Coworking Conference in Brussels
2011 - SXSW first Coworking Conference in US
2007 2010 2011
4. 2011 2012 2014 2015
2011 - Design and Software businesses to serve Coworking
2012 - US Corporate HQ projects to integrate Coworking
2014 - WeWork at $5.5B Coworking hits mainstream financial investment
Programmable Habitats | @magnolfi
6. The mystery to be overcome is one all people
share - how divergent historical experiences
and values can be shaped into a common
[future] - Henry Kissinger
Programmable Habitats | @magnolfi
7. What is the growth trajectory for Coworking?
How can it innovate and expand its influence?
Research Questions
Programmable Habitats | @magnolfi
8. 1. Workspace > from physical collaboration space
built through furniture products, to digital
collaboration space built on network logic.
Programmable Habitats | @magnolfi
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13. “Not many can build things at Internet scale, but still be able to
recognize the tiny details that go into making a community
grow.”
Accel Partners speaking of Stewart Butterfield, Slack CEO
Programmable Habitats | @magnolfi
14. 2. Community Manager > a new role in the future
(corporate) workspace
Programmable Habitats | @magnolfi
18. 3. Talent Development > the potential intrinsic to
Coworking innovation
Programmable Habitats | @magnolfi
19. Coworking is the first space that truly makes physical
the vision of Net Culture > Indy Hall
You don’t manufacture innovation. You cultivate it.
> Office Nomads
We are approaching a world where the question won’t
be ‘Where do you work?’ but ‘Do you cowork?’ > Cohere
Programmable Habitats | @magnolfi
25. “Growing up my parents told me I could do anything. I could be an astronaut,
the next president, anything I wanted to be. But the world that I saw ahead
was very different. [...] The world of work today is at odds with what our
parents told us. It is not allowing any of us to reach our full potential.
This is what Coworking is about - reaching our full potential.
If you step back and try to get outside of this, you realize that this must look
like the Future of work”.
Coworking Conference Austin, 2011
Programmable Habitats | @magnolfi